Carlotta Mast Email & Phone Number

Boulder, CO, US

Boulder, Colorado, United States

• As a key member of the Informa CX team, I lead global community and content strategy, applying the extensive experience I gained stewarding Informa's Hope Network portfolio to innovate and fuel growth within other.
• Developing new community-focused event models that enhance customer experience, fuel organic growth, and improve loyalty;
• Fostering collaboration and seeding new event opportunities across Informa's event businesses;
• Inspiring, informing and executing innovative event programming approaches;
• Implementing strategies to support Informa's customers in achieving their sustainability goals.

Boulder, Colorado, United States

I steward sustainability business strategy for Informa Markets' North American business, helping our commercial leads and event teams deliver more impactful sustainability initiatives designed to supercharge the progress our customers make toward their own sustainability goals.

Boulder, Colorado, United States

I am a frequent speaker at natural products and event industry conferences, including Natural Products Expo, NBJ Summit, SISO CEO Conference, Regenerative Rising, Hirshberg Entrepreneur Institute, Manna Tree Global Health Forum, OSC Ripplefest, Google Food Lab, Food Funded, Nutrition Capital Network and many others. I led the State of Natural & Organic.

Boulder, Colorado

• As SVP and Market Leader, I oversaw and was responsible for the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events and content, data and digital products serving the.
• Recovering New Hope's in-person event business following the COVID pandemic, returning revenue to pre-pandemic levels by 2023;
• Scaling New Hope's digital business through the introduction of new content marketing services and growth of data & insights;
• Launching Beacon Discovery, a new product discovery platform that enhances New Hope's live event experiences and makes it easier for the right buyers and sellers of CPG products to connect and do business together;
• Leading the acquisition and integration of the Organic Produce Summit, the only tradeshow dedicated to the organic produce industry in North America;
• Creating Newtopia Now, an innovative CPG-retail tradeshow concept designed to support earlier stage CPG brands and enable retailers to discover and connect with brands in new, experiential ways on and off the tradeshow.

Boulder, Colorado, United States

I co-chaired the NBJ Summit, the leading CEO conference for the health & wellness industry, alongside Thomas Aarts from 2013-2023. I co-lead the conference programming and event strategy and worked closely with the event operations team to ensure we delivered the highest value leadership convening possible, within budget and with the goal of fostering.

Boulder, CO

I managed a team of 20 people who produced content and conference programming for Natural Products Expo, NBJ Summit, Esca Bona, newhope.com, Natural Foods Merchandiser, Nutrition Business Journal, Engredea, the NEXT portfolio and Delicious Living, New Hope's consumer content portfolio. Under my leadership, New Hope broke down the silos between its content.

Boulder, Colorado

After taking over Natural Foods Merchandiser, New Hope’s 35-year-old publication for natural products retailers, I lead a successful redesign of the brand and its content strategy.

Boulder, Colorado

• As SVP of Content and Market Leader, I integrated the content teams and strategies for Informa Markets' Global Health & Nutrition businesses following Informa's purchase of Penton Media in 2016. The teams that reported.
• Integrating content teams and strategies post-acquisition, fostering innovation and growth;
• Launching new initiatives such as Expo West Climate Day and innovative content marketing programs;
• Using conscious leadership training and skills development to build a collaborative and award-winning team;
• Forging strong industry partnerships that supported the business during the COVID pandemic and shut down of in-person events.

I was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives.

I write feature and news stories for a variety of publications and companies. My work has been published in Business Week Online, Working Woman magazine, Delicious Living magazine, Alternative Medicine, Diablo magazine, Selections magazine (a publication of the Graduate Management Admission Council), the Rocky Mountain News and the Boulder Daily Camera.

As a senior research analyst with The Kelsey Group, I wrote in-depth research reports and breaking news advisories about local Internet commerce and the online directory industry.

As the managing editor of Pets.com, The Magazine, a bimonthly print publication with a circulation of more than 950,000, I oversaw one of Pets.com’s most effective and innovative customer-acquisition tools. In this role, I developed a story calendar based on the needs and interests of our target readers; assigned, edited and wrote stories; and worked with.

As editor of Kellogg's 40,000-circulation alumni magazine and its Web companion Kellogg World Online (http://www.kellogg.nwu.edu/kwo), I did it all: plan story budgets, write features and news stories, edit copy, oversee design, manage an annual publishing budget, and hire and work with all freelance writers, copy editors, photographers and vendors.