As an integral member of the marketing team, manage and evolve higher education brand, redefining and bringing it to life. Design marketing collateral from concept to completion to resonate with audiences via print and digital initiatives. Create, maintain and evolve brand guidelines. Strong team collaboration to drive consistent brand experiences across touchpoints. Drive college growth in fast-paced setting utilizing skills including branding, design thinking, strategy, conceptualization, attention to detail, graphic design, typography, color theory, layout, tagline ideation, social media, MailChimp email marketing, short copy development, posters, brochures, OOH, magazines, booklets and catalogs, photography, co-editing, wayfinding, signage, event collateral, advertising, animation, motion design, executive PowerPoint presentations, infographics, wall-size graphic murals and environmental design. Review and approve all college brand material. Management of external vendors.

As Creative Director for +10 years, directed and strategically led creative team (up to 12 direct report designers) at B2B SaaS company for the design and development of +1,500 online training courses across healthcare, biotechnology, pharmaceutical, medical device and other industries for +70 global clientele including Novo Nordisk, Medtronic, Johnson & Johnson (J&J), Amgen, Stryker, Eisai, Bausch & Lomb, Merck, Health Care Service Corporation (HCSC), Blue Cross Blue Shield, Cardinal Health, U.S. Food and Drug Administration (FDA), Reckitt Benckiser, Pfizer, Novartis, Siemens and Sanofi. Provided major contributions resulting in significant company growth. Reporting to the Chief Learning Officer, hired and mentored diverse team of designers driving positive, collaborative culture across multiple offices in development of eLearning, graphic design, conceptual development, infographics, branding, animations, PowerPoint presentations, demos, video, motion design, responsive web design, UI/UX, accessibility, audio and translation integrations, photography, interactive design, gamification, sales and marketing collateral, landing pages, short copy development and trade show booths. Review all materials for quality in fast-paced setting with flexibility through shifting priorities. Extensive cross-department collaboration and liaison with web developers, instructional designers, executives, sales, marketing, IT, HR and external SMEs. Created and maintained both design and technical in-house standards, as well as management of subscriptions, assets, team growth, budget and external vendors.