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Carl Sarney Email & Phone Number
Independent Strategist
at
Sarney Strategic
1 work email found
@tra.co.nz
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Independent Strategist
Location
Auckland, New Zealand
Company size
Who is Carl Sarney? Overview
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Quick answer
Carl Sarney is listed as Independent Strategist at Sarney Strategic, a with 505 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at tra.co.nz and a matched LinkedIn profile for Carl Sarney.
Carl Sarney previously worked as Head Of Strategy at Tra New Zealand and Senior Strategist at Fcb New Zealand. Carl Sarney holds Bbus, Double Major In Advertising & Marketing from Auckland University Of Technology.
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{first}.{last}@tra.co.nz
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Profile bio
About Carl Sarney
I translate what matters to organisations into what matters to people, so that you can focus on the most compelling story to tell. In my 20 year career as a brand planner, comms strategist, concept developer and researcher, I've spent thousands of hours closely observing how people respond to ideas and measuring the effectiveness of those ideas for organisations. It's given me a strong intuition for identifying the strategic opportunity from which remarkable ideas can grow. The work I’m most proud of has led to ideas that became highly popular with the public and sustained long-term success for my clients. Need a fresh perspective on your challenges? I can help you define a strategy to leap ahead. Do get in touch.
Listed skills include Market Research, Marketing Strategy, Qualitative Research, Customer Insight, and 17 others.
Current workplace
Carl Sarney's current company
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Sarney Strategic
9 roles
Carl Sarney work experience
A career timeline built from the work history available for this profile.
Head Of Strategy
Current
Aug 2018 - Present
Senior Strategist
Lead strategist on Fire and Emergency NZ. Developed the strategy behind the highly awarded Escape My House campaign and Made From Remains campaign. I’ve also completed several internal studies into firefighter culture.Worked across multiple Government and not for profit clients on the prevention of Family Violence, Child Abuse and Bullying. Most recently launching oatthegoat.co.nz an interactive storybook that teaches children the power of kindness.Lead strategist on Noel Leeming. Developed strategy to highlight their competitive advantage in after-sale services, growing their lead ahead of Harvey Norman and building their defence against Amazon.
Mar 2017 - Jun 2018
Planner
Developed the original strategy behind HPA’s Say Yeah Nah campaign with the famous “No more beersies for you” line. This campaign won a silver Effie for Sustained Success in its 3rd year and has now been running for over 5 years.Lead strategist on Noel Leeming since 2012. Developed the strategic thinking behind their 2014 rebrand which has helped them grow their market share to #1 in the consumer electronics category despite significantly less media spend than rival Harvey Norman.Lead strategist on HPA’s The Lowdown campaign and website which provides assistance for teenagers experiencing depression and anxiety. Wrote a paper on the long-term effectiveness of the John Kirwan depression.org.nz campaign which won Gold at the IPA effectiveness awards in London.
Oct 2011 - Feb 2017
Associate Director
Started a strategic research agency with two other researchers.Development of Samaritans suicide prevention campaign.Coordinated global studies for Sony Ericsson during the period their category was massively interrupted by the iPhone. Conducted qualitative interviews throughout Europe as well as Singapore and New York in collaboration with local researchers.
Oct 2009 - Nov 2011
Research-Led Marketing Strategy
Freelance Consultant
Feb 2011 - Oct 2011
Qualitative Researcher
Drummond Madell
Jan 2009 - Oct 2009
Qualitative Researcher
Colmar Brunton
Jul 2004 - Dec 2008
Qualitative Recruitment
Taylor Research
Jan 2001 - Jul 2004
Team & coworkers
Colleagues at Sarney Strategic
Other employees you can reach at tra.co.nz. View company contacts for 505 employees →
TU
Tali Uasilaa
Colleague at Sarney StrategicAuckland, New Zealand
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AF
Alexandra Fulton
Colleague at Sarney StrategicMelbourne, Victoria, Australia
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SB
Sophia Blair
Colleague at Sarney StrategicAuckland, New Zealand
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SK
Shanti Khati
Colleague at Sarney StrategicPhoenix, Arizona, United States
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GL
Gina Lava
Colleague at Sarney StrategicSan Martino Di Lupari, Veneto, Italy
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SA
Shamma Almarzouqi
Colleague at Sarney StrategicDubai, United Arab Emirates
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MR
Mohamed Raduane
Colleague at Sarney StrategicGreater Barcelona Metropolitan Area, Spain
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CT
Claire Timmons
Colleague at Sarney StrategicMelbourne, Victoria, Australia
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PA
Pablito Arias
Colleague at Sarney StrategicNetzahualcóyotl, México, Mexico
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AM
Alan Mollo
Colleague at Sarney StrategicBolivia, Plurinational State Of
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Tali Uasilaa
Colleague at Sarney StrategicAuckland, New Zealand
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AF
Alexandra Fulton
Colleague at Sarney StrategicMelbourne, Victoria, Australia
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SB
Sophia Blair
Colleague at Sarney StrategicAuckland, New Zealand
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SK
Shanti Khati
Colleague at Sarney StrategicPhoenix, Arizona, United States
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GL
Gina Lava
Colleague at Sarney StrategicSan Martino Di Lupari, Veneto, Italy
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SA
Shamma Almarzouqi
Colleague at Sarney StrategicDubai, United Arab Emirates
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MR
Mohamed Raduane
Colleague at Sarney StrategicGreater Barcelona Metropolitan Area, Spain
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CT
Claire Timmons
Colleague at Sarney StrategicMelbourne, Victoria, Australia
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PA
Pablito Arias
Colleague at Sarney StrategicNetzahualcóyotl, México, Mexico
View →
AM
Alan Mollo
Colleague at Sarney StrategicBolivia, Plurinational State Of
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1 education record
Carl Sarney education
FAQ
Frequently asked questions about Carl Sarney
Quick answers generated from the profile data available on this page.
What company does Carl Sarney work for?
Carl Sarney works for Sarney Strategic.
What is Carl Sarney's role at Sarney Strategic?
Carl Sarney is listed as Independent Strategist at Sarney Strategic.
What is Carl Sarney's email address?
AeroLeads has found 1 work email signal at @tra.co.nz for Carl Sarney at Sarney Strategic.
Where is Carl Sarney based?
Carl Sarney is based in Auckland, New Zealand while working with Sarney Strategic.
What companies has Carl Sarney worked for?
Carl Sarney has worked for Sarney Strategic, Tra New Zealand, Fcb New Zealand, Draftfcb, and Volante Research.
Who are Carl Sarney's colleagues at Sarney Strategic?
Carl Sarney's colleagues at Sarney Strategic include Tali Uasilaa, Alexandra Fulton, Sophia Blair, Shanti Khati, and Gina Lava.
How can I contact Carl Sarney?
You can use AeroLeads to view verified contact signals for Carl Sarney at Sarney Strategic, including work email, phone, and LinkedIn data when available.
What schools did Carl Sarney attend?
Carl Sarney holds Bbus, Double Major In Advertising & Marketing from Auckland University Of Technology.
What skills is Carl Sarney known for?
Carl Sarney is listed with skills including Market Research, Marketing Strategy, Qualitative Research, Customer Insight, Focus Groups, Quantitative Research, Press Releases, and Research.
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