Carl Sarney
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Carl Sarney Email & Phone Number

Independent Strategist at Sarney Strategic
Location: Auckland, Auckland, New Zealand 9 work roles 1 school
1 work email found @tra.co.nz LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email c****@tra.co.nz
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Current company
Sarney Strategic
Role
Independent Strategist
Location
Auckland, Auckland, New Zealand
Company size
505 employees

Who is Carl Sarney? Overview

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Quick answer

Carl Sarney is listed as Independent Strategist at Sarney Strategic, a company with 505 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a work email signal at tra.co.nz and a matched LinkedIn profile for Carl Sarney.

Carl Sarney previously worked as Head Of Strategy at Tra New Zealand and Senior Strategist at Fcb New Zealand. Carl Sarney holds Bbus, Double Major In Advertising & Marketing from Auckland University Of Technology.

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{first}.{last}@tra.co.nz
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Profile bio

About Carl Sarney

I translate what matters to organisations into what matters to people, so that you can focus on the most compelling story to tell. In my 20 year career as a brand planner, comms strategist, concept developer and researcher, I've spent thousands of hours closely observing how people respond to ideas and measuring the effectiveness of those ideas for organisations. It's given me a strong intuition for identifying the strategic opportunity from which remarkable ideas can grow. The work I’m most proud of has led to ideas that became highly popular with the public and sustained long-term success for my clients. Need a fresh perspective on your challenges? I can help you define a strategy to leap ahead. Do get in touch.

Listed skills include Market Research, Marketing Strategy, Qualitative Research, Customer Insight, and 17 others.

Current workplace

Carl Sarney's current company

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Sarney Strategic
Sarney Strategic
Independent Strategist
Auckland, NZ
Website
tra.co.nz
Employees
505
AeroLeads page
Company profile
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9 roles

Carl Sarney work experience

A career timeline built from the work history available for this profile.

Head Of Strategy

Current
Tra New Zealand

Auckland, New Zealand

Aug 2018 - Present

Senior Strategist

Fcb New Zealand

Auckland, New Zealand

Lead strategist on Fire and Emergency NZ. Developed the strategy behind the highly awarded Escape My House campaign and Made From Remains campaign. I’ve also completed several internal studies into firefighter culture.Worked across multiple Government and not for profit clients on the prevention of Family Violence, Child Abuse and Bullying. Most recently.

Mar 2017 - Jun 2018

Planner

Draftfcb

Auckland, New Zealand

Developed the original strategy behind HPA’s Say Yeah Nah campaign with the famous “No more beersies for you” line. This campaign won a silver Effie for Sustained Success in its 3rd year and has now been running for over 5 years.Lead strategist on Noel Leeming since 2012. Developed the strategic thinking behind their 2014 rebrand which has helped them grow.

Oct 2011 - Feb 2017

Associate Director

Volante Research

Started a strategic research agency with two other researchers.Development of Samaritans suicide prevention campaign.Coordinated global studies for Sony Ericsson during the period their category was massively interrupted by the iPhone. Conducted qualitative interviews throughout Europe as well as Singapore and New York in collaboration with local.

Oct 2009 - Nov 2011

Research-Led Marketing Strategy

Freelance Consultant

Auckland, New Zealand

Feb 2011 - Oct 2011

Qualitative Researcher

Drummond Madell
Jan 2009 - Oct 2009

Qualitative Researcher

Colmar Brunton
Jul 2004 - Dec 2008

Qualitative Recruitment

Taylor Research
Jan 2001 - Jul 2004
Team & coworkers

Colleagues at Sarney Strategic

Other employees you can reach at tra.co.nz. View company contacts for 505 employees →

AW Anan. W Iovd Anan. W Iovd Colleague at Sarney StrategicMauritius, Mauritius View → AF Ana Flores Ana Flores Colleague at Sarney StrategicHonduras, Honduras View → LC Lucy Cushnie Lucy Cushnie Colleague at Sarney StrategicAuckland, Auckland, New Zealand, New Zealand View → TA Tasawar Abbas Tasawar Abbas Colleague at Sarney StrategicDubai, Dubai, United Arab Emirates, United Arab Emirates View → GB Gai Bishop Gai Bishop Colleague at Sarney StrategicAuckland, Auckland, New Zealand, New Zealand View → KK Katy Kutia (Neville) Katy Kutia (Neville) Colleague at Sarney StrategicAuckland, Auckland, New Zealand, New Zealand View → AS Abde Salah Abde Salah Colleague at Sarney StrategicBeni Mellal, Béni Mellal-Khénifra, Morocco, Morocco View → LH Lindsey Horne Lindsey Horne Colleague at Sarney StrategicWellington, Wellington, New Zealand, New Zealand View → TU Tali Uasilaa Tali Uasilaa Colleague at Sarney StrategicAuckland, Auckland, New Zealand, New Zealand View → SW Shakti Walia Shakti Walia Colleague at Sarney StrategicKapurthala, Punjab, India, India View →
1 education record

Carl Sarney education

FAQ

Frequently asked questions about Carl Sarney

Quick answers generated from the profile data available on this page.

What company does Carl Sarney work for?

Carl Sarney works for Sarney Strategic.

What is Carl Sarney's role at Sarney Strategic?

Carl Sarney is listed as Independent Strategist at Sarney Strategic.

What is Carl Sarney's email address?

AeroLeads has found 1 work email signal at @tra.co.nz for Carl Sarney at Sarney Strategic.

Where is Carl Sarney based?

Carl Sarney is based in Auckland, Auckland, New Zealand while working with Sarney Strategic.

What companies has Carl Sarney worked for?

Carl Sarney has worked for Sarney Strategic, Tra New Zealand, Fcb New Zealand, Draftfcb, and Volante Research.

Who are Carl Sarney's colleagues at Sarney Strategic?

Carl Sarney's colleagues at Sarney Strategic include Anan. W Iovd, Ana Flores, Lucy Cushnie, Tasawar Abbas, and Gai Bishop.

How can I contact Carl Sarney?

You can use AeroLeads to view verified contact signals for Carl Sarney at Sarney Strategic, including work email, phone, and LinkedIn data when available.

What schools did Carl Sarney attend?

Carl Sarney holds Bbus, Double Major In Advertising & Marketing from Auckland University Of Technology.

What skills is Carl Sarney known for?

Carl Sarney is listed with skills including Market Research, Marketing Strategy, Qualitative Research, Customer Insight, Focus Groups, Quantitative Research, Press Releases, and Research.

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