Kara Carlson Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for member engagement through the development and implementation of marketing communications plans to meet membership objectives for awareness, recruitment, engagement, renewal, and reinstatement.

Minnetonka, Mn

Branding: Develop marketing programs to promote the company's brand. Create corporate communications while maintaining a professional, consistent presence that supports brand guidelines. Campaigns: Understand client business and marketing goals to deliver marketing campaigns including branding, print and digital advertisements, website development, and supporting marketing collateral. Content: Gather relevant content that empowers sales, generates site traffic and social followers, and fuels influencer relations. Propose and execute new ways of creating, repurposing, and distributing content to expand our company’s reach. Digital: Serve as an evangelist for our message and brand online through email marketing, website, and social media. Manage company social media profiles and presence while keeping a command of each network and their best practices. Inbound: Utilize inbound marketing tactics such as search engine optimization, content curation, and blogging. Market via all inbound channels including social, blog, and website to drive awareness and strive to overall influence public opinion.Insights: Stay up-to-date with marketing trends and potential new channels to continuously improve practices. Gain industry insight through trade resources and publications to keep a pulse on local, national, and global markets.Presentations: Develop new business proposals and presentations along with supporting materials based on information collected such as industry trends, market reports, and competitive analysis. Results: Measure success and accuracy of marketing campaigns through analytics and adjust tactics based on results. Generate new business leads and develop follow-up communications based on engagement. Strategy: Provide strategic direction for collateral, web, and other communications for the company. Deliver marketing programs to support the growth of company divisions while aligning with overall business and marketing objectives.

• Develop business-to-business marketing strategies for selling and promoting products.• Produce direct marketing materials and advertisements for print and web. • Generate technical bulletins, promotional materials, and press releases.• Select appropriate advertising mediums and outlets while staying within budget.• Photograph products and edit photos to be used in advertisements as well as promotional and informational materials.• Coordinate and manage overall site renovation and redesign project. • Orchestrate details and prepare materials for tradeshows and industry events.• Integrate consistency throughout product trade dress and packaging. • Manage 300+ buying and non-buying customer accounts.• Gain new accounts through cold calling, database marketing and referrals. • Increase existing account penetration by familiarizing customers with features and benefits of products and services.

• Created marketing materials for radio station events and promotions. • Attended sales calls to establish and maintain relationships with clients. • Participated in cold calling to introduce new programs and gain new customers.• Wrote promotional announcements, press releases and event proposals. • Planned and supervised radio station promotional events.• Carried out simple HTML website updates.• Helped maintain proper communication between departments.

• Independently developed a specific campus-marketing plan to create awareness.• Presented career and internship opportunities to campus organizations and classes.• Coordinated campus event to market directly to students and professors.• Promoted and advertised to student body through different strategic mediums. • Created overall campus-wide awareness and met recruitment goals. • Measured marketing effectiveness through tracking retained prospects and applicants.• Strengthened personal communication and time management skills.

Master Of Business Communication (Mbc) Certificate, Marketing Communications

The Sales Advantage

Bachelors, Marketing, Management