Kara Carlson Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for member engagement through the development and implementation of marketing communications plans to meet membership objectives for awareness, recruitment, engagement, renewal, and reinstatement.

Minnetonka, MN

Branding: Develop marketing programs to promote the company's brand. Create corporate communications while maintaining a professional, consistent presence that supports brand guidelines. Campaigns: Understand client business and marketing goals to deliver marketing campaigns including branding, print and digital advertisements, website development, and.

• Develop business-to-business marketing strategies for selling and promoting products.
• Produce direct marketing materials and advertisements for print and web.
• Generate technical bulletins, promotional materials, and press releases.
• Select appropriate advertising mediums and outlets while staying within budget.
• Photograph products and edit photos to be used in advertisements as well as promotional and informational materials.
• Coordinate and manage overall site renovation and redesign project.

• Created marketing materials for radio station events and promotions.
• Attended sales calls to establish and maintain relationships with clients.
• Participated in cold calling to introduce new programs and gain new customers.
• Wrote promotional announcements, press releases and event proposals.
• Planned and supervised radio station promotional events.
• Carried out simple HTML website updates.

• Independently developed a specific campus-marketing plan to create awareness.
• Presented career and internship opportunities to campus organizations and classes.
• Coordinated campus event to market directly to students and professors.
• Promoted and advertised to student body through different strategic mediums.
• Created overall campus-wide awareness and met recruitment goals.
• Measured marketing effectiveness through tracking retained prospects and applicants.

Master Of Business Communication (Mbc) Certificate, Marketing Communications

The Sales Advantage

Bachelors, Marketing, Management