Kara Carlson Email & Phone Number

Denver, Colorado, United States

San Antonio, Texas, United States

Washington D.C. Metro Area

• Hired by the CEO to help build a marketing team for the military community’s oldest non-profit financial services organization.
• Supervised market research firms and branding agencies hired to provide data-driven updates to the company’s strategic marketing plan.
• Led SEO efforts and developed paid and inbound marketing campaigns on social media platforms, resulting in a 150% increase in organic traffic and a digital lead increase of over 125%.
• Contributed to sales growth of over 25% annually through CRM modernization and implementation of tracking/reporting processes for marketing and sales teams. Increased conversion rates by over 130%.
• Organized and led over 50 annual sponsorship and marketing events.
• Created strategic relationships within the DoD to secure approval for marketing campaigns on 15 U.S. military bases, including West Point and the Naval Academy. Managed five on-base brand ambassadors.

Palm Springs, CA

• Oversaw all store operations, including sales, security, and inventory management. Six direct reports.
• Responsible for hiring, scheduling, and payroll management for all store employees.
• Responsible for store layout and compliance with corporate merchandizing standards.
• Planned and organized 12 strategic marketing events for approximately 500 high-value customers.

Palm Springs, CA

• Oversaw all store departments and daily operations as Assistant Store Manager.
• Led a team of ~50 part-time associates. 12 direct reports, including five department managers.
• Responsible for hiring, scheduling, and payroll management for all store employees.
• Developed a point-of-sale incentive program which increased new credit account openings by 25%.