Carlson Smith Email & Phone Number

Perth, Western Australia, Australia

Using a variety of tools, methods and a consultative approach I analyze and provide insight into the economic and operational metrics of an online gaming site.I design and spec data architecture systems to deliver business-critical insight for a rapid development/incubation team.I help define, structure, implement and measure A/B tests and new feature releases, providing insights, results, and clear direction to Product and other teams.

Perth, Western Australia

I manage the analytics and visualisation stack for the entire groups’ Masthead product line.Inclusive of 7News.com.au, PerthNow, The West Australian & community/regional sites.I’ve created several systems, models, and reports which we use to make evidence-based decisions in managing and prioritising the roadmap.I work with various parts of the business to gather requirements which I then write technical specifications and help prioritise in our backlog.I also work with the journalists to make data-driven decisions about the content for the various sites.At The West Australian, I developed a custom measurement model and implemented the technical back end to manage and measure the new paywall business model.I also developed a new type of paywall from concept to completion which relies on exchanging user account creation for access to content. It was released in September 2020.I also developed and introduced a method to deliver online advertising to users which allows 1st party data to be used in a 1st party context without the use of cookies or data brokers to better prepare us for a cookieless future.I participated in the Facebook News Accelerator and was successful in obtaining a cash grant from Facebook.- Implemented models and metrics to translate content performance into business results- Work with various stakeholders to propose and plan features to increase revenue- Designed and implemented new measurement methods to increase reader engagement- Redesigned the technical architecture of our analytics stack to reduce costs significantly- Increased the quality and robustness of our data- Implemented a unified measurement model which guides our A/B Testing- Set up and monitor A/B tests, report on results, statistical significance and confidence- Make recommendations on “up-next” work for the backlog- Participate in business case development, risk analysis and modeling- Develop models and data which are used to deliver data-driven journalism

Perth, Western Australia

Diji is the single destination for all your online analytics, social networks, SEO and paid-for media data, all simply presented and automatically delivered. Global brands rely on Diji - a powerfully simple management dashboard, delivering the transparency and control they need to monitor their digital world and drive their businesses.

Perth, Wa

Implementing end-to-end search solutions encompassing technical specification, setup methodology, internal business, project and financial reporting and client facing automated reporting.► Determining, documenting, testing, updating and implementing web, search, media, tag management and analytics technical specifications.► Managing internal & external team members against project budgets, tasks & deliverables.► Training, upskilling and developing junior team members in Analytics, SEO, SEM and Tag management.► Managing, monitoring and implementing Q/A testing, compliance, retrofitting, tools, frameworks and systems.► Managing and implementing strategic SEO, PPC, web, content marketing, audit & outreach projects► Establishing and maintaining key relationships with external platform and technology partners.► Day to Day management and implementation of key accounts, technologies and services across a spectrum of clients and industry verticals and tools such as AdWords, Bing, Google Analytics & Google Tag Manager► Delivering and managing project proposals, briefs, reports and pitches internally or to new and existing clients

Perth, Wa

Workhouse Advertising - the full-service Perth ad agency committed to getting great results for some of Australia's leading brands. We knuckle down and deliver the right communication solution for your business, whether that be print, press, television, radio or digital. We're not precious about how we do it, just passionate about doing it right.► Architect custom web, search, tagging & analytics solutions.► Optimizing client digital and media budgets using a CPA, ROI, ROAS, ERS models across channels and networks.► Developing and implementing automated Google Analytics management & deployment systems.► Providing regular work in progress, completed work, proposed work project updates.► Providing updates on salient results from past and present work performed using data from tools such as Google Analytics and Moz.► Lead and integrated a divisional headcount increase of 200%+► Developed and Implemented systems, processes, training and technology which lead to a 400%+ in divisional profitability and client activity with 0 attrition or churn► Improved client account conversion performance between 200%-4000%► Implemented "Google Partners" Company Certification► Increased both width and depth of digital offering across all channels.

Perth, Australia

Woocom is a dynamic, full service multi-channel web marketing agency specialising in every aspect of web marketing from content management systems through to social media and custom application development. We aim to position ourselves with progressive like minded businesses that want to achieve greater success through the power of professional web design & development and integrated web marketing and have served hundreds of clients across Australia.► Managed and implemented strategic PPC projects & initiatives,► Determined documented, tested, updated and implemented web, search, media, tag management and analytics technical specifications.► Managed internal & external team members against project budgets, tasks & deliverables.► Managed, monitored and implemented Q/A testing, compliance and retrofitting processes, tools and systems.► Implemented end-to-end search solutions encompassing technical specification, setup methodology, internal business, project and financial reporting to client facing automated reporting.

Perth, Australia

PositionMEonline is the flagship internet marketing company in the Reeltime Media Limited (ASX:RMA). With offices in Perth, Melbourne, Brisbane, Sydney and New Zealand; PositionMEonline is a leading provider of digital marketing services across Australia.► Online strategy development► Web Design and Development► Search Engine Optimisation ► Google AdWords & Display Advertising ► Social Media Marketing and Management

Perth Area, Australia

The Australian Digital Marketing Institute, ADMi, exists to fill the need for high quality, current education on digital services and technologies. The institute was founded by a team of digital marketing experts with 30+ collective years of digital marketing experience. Their objective was to provide a market leading service across a diverse range of technologies to ensure Australian businesses and industry professionals have the current knowledge and expertise to compete in the local and global market. ADMi offers digital marketing training courses across all major cities in Australia around the following technologies:► Google AdWords ► Google Analytics ► Search Engine Optimisation ► Website Development► Information Technology► Social Media

Perth, Australia

A former Google Premier Partner since in 2000, Searchsmart has pioneered online advertising and e-marketing for Australian small to medium businesses, with a proven track record of delivering investment results. ► Created and actively optimised a vast range of industry's online marketing campaigns ► Established and exceeded client expectations, objectives & KPI's► Interpretation of PPC/Site usage data to identify trends, opportunities & weaknesses► Working in line and exceeding cost per acquisition and return on investment goals ► Keyword recommendation & selection with a focus on commercial intent and profitability