Carly Jermon Email & Phone Number

United States

Digital Marketing, Demand Generation SpecialistManaged budget of $600k to generate $21M MSP, $17M MIP (78% marketing contribution against threshold of 30%) using paid digital ads in Google AdWords, LinkedIn, Twitter, Reddit, Meta, 6Sense.Drove MQLs (Marketing Qualified Leads) via a competitive digital campaign to generate $1.9M in MSP Implemented and deployed 6Sense, trained 60+ employees in Sales and Marketing on specific use cases.Collaborated with Marketing Ops to integrate 6Sense into SalesForce and optimize lead scoring across segments.Introduced new demand generation channels including digital platforms, boosted organic social, video ads, audio marketing (podcasts, Pandora) and Out of Home marketing.Coached and mentored junior coworkers; shared best practices for all digital marketing platforms, budget allocation, conversion tracking via Google Tag Manager, and overall digital strategy.Created and drove internal adoption of a new budget pacing model, marketing proposal guidelines and audience segmentation to provide proper tracking, organization, and streamline campaign setup.Executed email campaigns and audience-based email in Marketo to nurture prospects.

Marketing Coordinator Developed marketing strategies and target market segments for digital media marketing including preparing and managing media campaigns for social media, The Trade Desk, and Google. Analyzed and implemented optimizations to increase campaign results across all tactics and platforms.Created content marketing for distribution. Maintained and developed communication and rapport with vendors and clients. Generated monthly reports for client facing and internal reviews.

Greenville, South Carolina Area

Rubicon is a creator of basketball training videos that are designed to help users master the fundamentals of basketball through repetition and number of touches on the ball. Eliciting speed and confidence on the court. • Developed organizations marketing strategy, target market segments and managed departments day to day responsibilities.• Social Media Marketing – increasing followers and distribution on Instagram, Facebook, YouTube• SEO, SEM and content marketing.• Created content marketing campaigns for distribution (articles, blogs, photos and video production and editing).• Prepared and maintained the content distribution calendar and schedules. • Managed 2 Direct Reports.• Met with National Basketball Association’s (NBA) coach of the Indiana Pacers where we filmed several instructional videos with players.• Full responsibility for researching, preparing and applying for company trademark.

Greenville, South Carolina Area

American Chain of Co-ed Fitness CentersPersonal trainer for 15 ongoing clients at Gold’s Gym, Pleasantburg Drive, Greenville, SC location. Types of classes included Barre, Body Pump, Body Combat, and Body Attack. Instructed members on how to correctly and safely use the facilities exercise equipment. Personally responsible for designing weight loss and nutrition programs for young adults, adults, and senior citizens. Lead 1-hour group exercise classes for between 7-20 people. Perform sales calls, marketing and promotional campaigns through existing fitness classes as well as existing gym members. Responsible for growing client base. Achievements/Accomplishments• Obtained fitness certifications including: NASM personal training, NASM MMA Conditioning, NASM Behavior Change Specialization, Golds Gym Bootcamp Coach Title, Les Mills: Body Pump, Body Combat, Body Attack, as well as the basic CPR/AED/ First Aid through the American Red Cross.• Combined total of inches lost achieved by clients - 50-60 inches.

Greater Atlanta Area

Finance/Sales Intern, (Remote) Performed While Attending College (10-15 hours per week)Developer of Fitness Games Using Card Decks For Body Weight Exercises and Obstacle CoursesRepresented company’s sales efforts at Fitness and Physical Education conventions. Developed and executed lead generation and follow-up campaigns for potential clients after pre and post event through calls and emails. Generated sales of Card Decks as well as educating customers on new games and activities that they could play individually or with their students. Participated in the development of ideas for new types of games.Using QuickBooks, performed bank reconciliations, customer invoices, accounts payable and receivables, managed bank credit cards and complied month end and year end reports in preparation of tax filings. Achievements/Accomplishments:• Executed targeted sales calls, developed email marketing campaigns, created newsletters, executed lead generation strategies and follow-ups.• Created a thank you card that was sent to customers who purchased a certain amount of decks or merchandise,• Designed and managed production of a “Playout Hat”.• Edited and updated company website, resulting in increased traffic, page views and time on-site.• Performed Customer Relationship Management and was responsible for any customer issues or complaints.

Columbia, South Carolina Area

Activities Coordinator, Part Time (15-20 hours per week) while attending CollegeInsurance Company That Sells Life Insurance and Financial Services. 57 Branches in 47 StatesAchievements/Accomplishments:• Created, rolled out and managed over 20 social and charity events.• Designed surveys for clients relating to the development of ideas for future events. • Reorganized database of clients into categories of region, zip code, and alphabetically resulting in a more effective and efficient client management.• Planned several fun community charity events including a tie-dye t-shirt function for the homeless around Columbia, SC and sponsored a breast cancer awareness walk with several other companies at the Firefly stadium. • Trained another intern for my replacement. • Frequent meetings with other Activities Coordinators in the region to discuss ideas and learn to implement new ideas and strategies.

Greenville, South Carolina Area

Global Staffing, Recruiting and Payroll CompanyAchievements/Accomplishments:• Designed, executed and presented semester long research project on the “Employee Performance Reviews and Evaluation” processes in over 20 different countries.• Transformed research into an eBook that was placed on the company’s website and delivered to its customers.• Reviewed and revised job applicant resumes in preparation for submittal to company’s clients.

Greenville, South Carolina Area

Pool Manager summer of 2015, Lifeguard summer of 2014, Greer SC • Managed 7 lifeguards • Won a pool staff party for throwing the best 4th of July Bash. • Maintained the cleanest pool of the summer for the company• Red Cross lifeguard training, CPR/AED/First aid. Held certification for a total of 6 years.

Greenville Sc

Independent Retail Insurance Company• Answered phone calls, responded to emails, and performed all administrative duties.• Completely reorganized the company’s filing system to increase efficiency.• Sent out several thank you, birthday, and reminder cards to clients to provide good customer service.