-Create and execute a promotional schedule for the 2024-2025 Women’s Hockey season-Serve as gameday producer for all home series, directing in-game entertainment, videoboard operations, music, and PA announcer reads-Coordinate all gameday efforts, including special recognitions, sponsored activations, contests, and all other in-arena entertainment-Manage a $6,000+ budget to design and order all fan giveaway items, while introducing a tiered student giveaway system to drive… Show more -Create and execute a promotional schedule for the 2024-2025 Women’s Hockey season-Serve as gameday producer for all home series, directing in-game entertainment, videoboard operations, music, and PA announcer reads-Coordinate all gameday efforts, including special recognitions, sponsored activations, contests, and all other in-arena entertainment-Manage a $6,000+ budget to design and order all fan giveaway items, while introducing a tiered student giveaway system to drive attendance and engagement-Finalize game presentation, including writing videoboard and PA announcer scripts and developing videoboard content-Create intern duty assignments and manage marketing staff on gameday-Work hand-in-hand with brand communications, video services, ticket office, event/facilities, coaching staff, and other support units to execute marketing initiatives-Increase community outreach to promote girls’ youth hockey by organizing fan tunnels and a Skate with the Badgers event for youth players-Assist with marketing efforts for The Frozen Confines at Wrigley Field, including developing a promotional plan and organizing a fan event-Introduce and plan the first-ever Teddy Toss game for Wisconsin Women's Hockey Show less

-Developed and executed a promotional schedule for the 2023-2024 Men's Hockey season, including giveaways and theme nights, to increase fan engagement and ticket sales, achieving a 44% increase in total ticket revenue for the year-Implemented a season-long campaign to honor the 75 Seasons of Wisconsin Men’s Hockey, including six special themed games which recognized individuals who have made lasting contributions to the program-Planned and produced the Faceoff Against Cancer Game by… Show more -Developed and executed a promotional schedule for the 2023-2024 Men's Hockey season, including giveaways and theme nights, to increase fan engagement and ticket sales, achieving a 44% increase in total ticket revenue for the year-Implemented a season-long campaign to honor the 75 Seasons of Wisconsin Men’s Hockey, including six special themed games which recognized individuals who have made lasting contributions to the program-Planned and produced the Faceoff Against Cancer Game by working with the UW Carbone Cancer Center to recognize their patients and staff, with an attendance of 7,775-Served as a lead intern to ensure all intern responsibilities were executed successfully and served as main point of contact for in-arena host-Coordinated national anthem performers, season ticket holder recognitions, and military salute features-Wrote videoboard scripts via Shoflo, designed graphics for the videoboard via Adobe Photoshop, and created in-game entertainment features such as a look-a-like camera-Assisted with the coordination and execution of special events including the Student Shootout, Badger Challenge Promotion, and Team Autograph Sessions-Managed a budget of $3,000 for a single-game promotion-Finished 1st in the Big Ten and 2nd in the NCAA in Men’s Hockey attendance with an average of 10,059-Planned and executed the 2024 Wisconsin Youth Tennis Clinic with the Men's Tennis team, tripling attendance from the previous year's event Show less

-Gained teamwork and time management skills while devoting 20+ hours per week-Volunteered with Badgers Give Back through service events in the Madison community-Awarded Academic All-Big Ten

-Provided over the phone and in-person customer service and handled ticket sales -Worked sporting events by problem solving ticketing/technology issues, selling tickets, answering guest questions

-Supported the marketing department's data collection efforts and implementation and monitoring of digital marketing campaigns-Increased customer outreach by generating new sales leads through the promotion of the FlyerWire Newsletter-Assisted with the execution of events including Flyers Community Caravans, 2024 Development Camp, and Grand Openings of Flyers Charities Community Hockey Rinks-Received exposure to the internal creative process, distribution and reporting of paid… Show more -Supported the marketing department's data collection efforts and implementation and monitoring of digital marketing campaigns-Increased customer outreach by generating new sales leads through the promotion of the FlyerWire Newsletter-Assisted with the execution of events including Flyers Community Caravans, 2024 Development Camp, and Grand Openings of Flyers Charities Community Hockey Rinks-Received exposure to the internal creative process, distribution and reporting of paid media, development of promotional items, and the overall goals of multiple organizational departments including Marketing, Game Presentation, Community Relations, and Inside Sales Show less