Carly Wirkus Email & Phone Number

Minneapolis, Mn, Us

Our team is responsible for the design, quality assurance, execution, maintenance and reporting for marketing automation and email programs using Marketo and Domo, Jamf's Demand Generation webinar series, Outreach.io sales engagement email sequence content, Account Based Marketing (ABM) program strategy and direct mail marketing program.Other positions held:Director, Marketing Engagement | People LeaderSenior Manager, Global Marketing Automation | People LeaderManager, Marketing Automation | People LeaderMarketing Automation Manager | Individual ContributorSenior Marketing Automation Specialist | Individual ContributorMarketing Automation Specialist | Individual Contributor+ Outside of my role I assist with Jamf's annual conference, Jamf Nation User Conference (JNUC), of over 2,000+ attendees. I manage sponsorship marketing and attainment goals, growing sponsorship dollars 900% YoY from 2016 to 2017 (when I took over program strategy and ownership), continued sponsorship dollar growth by 60% to over $500,000 in 2018 and hit 45% YoY from 2018 to 2019 attaining almost $800,000 in sponsorship revenue, pivoted quickly to virtual in 2020 and 2021 and have made the move to a hybrid model in 2022 - achieving over $850,000 in sponsorship revenue. 2023 saw over $1,000,000 in sponsorship sales and my official retirement from the program.

Madison, Wisconsin, Us

Shoutlet was acquired by Spredfast in August 2015.Created, managed, and executed all email marketing campaigns: tagging, gone dark, nurture, accelerate, cart abandon, opportunity recycle, etc. Segmented the marketing database to effectively engage all leads with the most useful content using data to make marketing personal. Use of digital marketing campaigns contributed to hitting 100%+ for 2013 in all lead generation, lead engagement, and revenue goals.Instrumental in the creation and execution of Shoutlet’s first and most recent demand generation programs, resulting in surpassing Q4 2013 goal of 70%+ contribution of pipeline.Innovated marketing automation campaigns to reach and surpass monthly lead generation and lead engagement metrics. Strategically used data to find micro-segments where our content was hyper-relevant to accelerate our contributions.Developed a closed-loop event/trade show lead generation program to ensure maximum effectiveness and ROI from all events/trade shows, resulting in decreased marketing follow up timelines and increased opportunity for reporting data.Managed two direct reports, both Digital Marketing Assistants: holding weekly one on ones, getting managerial feedback, and project managing their assignments.Worked closely with our Account Development team to execute campaigns to increase their reach and drive pipeline in new markets.Project managed the redesign of all landing page, email, and form templates: from concept, to design, to revision, to execution, and roll out to increase engagement and conversions. Provided additional reporting on overall effectiveness against previous templates.Contributed to developing an account-based marketing strategy, as well as in creating Shoutlet’s “Ideal Customer Profile” in creating our target account list.Other positions held: Digital Marketing AssociateDigital Marketing Coordinator Marketing & Sales Coordinator Marketing Assistant Marketing & Strategy Intern

Cupertino, California, Us

Developed complete solutions based on customers’ specific needs, inspired a whole new generation of Apple enthusiasts with training and support services, excited customers about present and future Apple products, and provided an amazing, personalized shopping experience to each and every customer.

New York, Ny, Us

Provided top-level customer service while maintaining the highest knowledge of product availability to assist customers.

Coordinated, organized and designed advertising for local radio, newspaper, and health-related publications. Developed, systematized and managed special events including the “Just For The Health of It” 5k. Worked with the CEO and the head of the HR department with specific projects—including the development of a new system of organizing existing file systems and preparations for a new hospital proposal.

Gained real-world journalism and communications experience. Wrote a weekly column, reported news and human interest stories, provided editing assistance, and acted as a photographer for The Olivia Times Journal and the Renville County Register.

Ba, Communication Arts

Irish Studies