Carly Meyer Email & Phone Number

Encinitas, Ca, Us

Manage a team of hybrid product marketing and demand generation specialists generating over $2mn in revenue for key Preqin products and segments. - Design and implement strategic marketing plans to drive brand awareness and demand generation, focusing on market problems, customer needs, and competitive advantage- Define campaign and team KPIs and OKRs, analyze results, evaluate effectiveness and budget performance to support the marketing strategy- Collaborate with cross-functional teams to strenthen the overall value proposition through effective thought leadership and compelling content marketing- Empower the team grow their skills and independence to deliver collateral, digital marketing, social media activity, and powerful marketing campaigns

I led the introduction of account-based marketing for Preqin, specifically targeting our enterprise account audience. Working closely with our sales teams, client success team, and the rest of the marketing department, I developed and executed these campaign strategies to generate high-quality leads that provide high annual recurring revenue for the company.

I managed the implementation of our marketing automation software for our marketing department of over 25 people globally as well as 35 researchers around the company, while maintaining lead generation activities. I worked closely with our sales teams to define a lead scoring structure and improve alignment between our two departments.

San Francisco Bay Area

Managed Preqin's global Lead Generation Team in all efforts of campaign strategy, execution, and reporting for various channels such as email marketing, PPC, paid advertising, and more. Coordinated with several internal departments to ensure the most effective campaign performance, and was responsible for ensuring continued growth in volume and quality of leads delivered, contributing to consistently improving revenue generation by the team.

San Francisco Bay Area

I performed marketing duties such as implementation of lead generation email campaigns, coordinating website advertisements with external organizations, researching website advertising, marketing campaign success analysis, and lead conversion analysis.Preqin launches the world's first comprehensive private debt data and intelligence source. See more here:

San Francisco

Deliver in-person marketing presentations in a fast-paced environment, promoting the newest company products and information to an average of 10 guests daily. Drive an average of 20 inside leads each week as a result of presentations and networking. Consistently named a leader for marketing in San Francisco. Process guest appointment information in Epiphany, TIPS, and our internal manifest to ensure smooth execution of each informational session.

Uc Berkeley

Directed the execution of Cal Day event, promoting over 50 brands to over 3,500 attendees. Solicited for exhibitors and established new Business-to-Business marketing relationships for Caltopia, the largest college lifestyle event in the nation, which hosts over 120 brands to over 30,000 students. Spearheaded social media marketing campaigns that reached hundreds of students and business partners, utilizing Hootsuite, Constant Contact, Word Press, social media channels, and Microsoft Office programs.

Managed the Intramural Flag Football program's 64 teams, and led a team of 12 referees that I hired and trained. Scheduled employees' work hours and acted as a representative of Intramural Sports in the Administrative Office.

Berkeley, Ca

Organized and executed all AUA events, which ranged from educational movie nights to social gatherings, and increased awareness of our organization.

Bachelor Of Arts (B.A.), Anthropology

Activities and Societies: UC Berkeley Dean's Honor List, Order of Omega, Pi Beta Phi, Anthropology Undergraduate Association, SAGE.

Anthropology

Studied abroad during the Spring Semester 2012 in Rome, Italy.

Education record