Carly Nealy Email & Phone Number

Nashville Metropolitan Area

Nashville Metropolitan Area

Nashville, Tennessee, United States

Greater Nashville Area, Tn

Greater Nashville Area, Tn

Greater Nashville Area, Tn

• Managed the On-Demand Service Marketing program for Nissan and Infiniti with over 25MM communications sent annually resulting in over $422MM in revenue. Responsibilities included developing strategic briefs, reviewing creative, overseeing technical development of communications, and managing an online ordering platform for over 1,110 dealers nationwide. • Collaborated with clients to develop strategic initiatives to increase B2B revenue through dealer incentive programs and tactical communications. Promotions developed increased revenue by 20% year-over-year.• Led monthly client billing process with agency directors to review all pending charges, project future volume fluctuations, and flag budget risks. Developed cash flow forecast for all costs across 28 separate service marketing business programs to proactively manage $24MM budget.• Won peer-nominated award for top contributing employee across both the Nashville and Toronto offices.

Greater Nashville Area, Tn

• Oversaw the Recapture Marketing program for Nissan and INFINITI, developing targeted advertising campaigns to drive defecting customers to return to dealership for service. • Specialized in omni-channel marketing management including direct mail, email, and digital advertising.• Managed a full overhaul of campaign strategy and creative, using market research to develop a new campaign cadence and align creative with overall brand objectives. The first campaign in market achieved an 8% increase in customer response rate resulting in a 33% year-over-year increase in revenue.• Supervised the development of an updated dealer enrollment platform including wireframe review, technical build, integration testing, and implementation. Maintained over 99% dealer enrollment in national campaigns by creating promotional materials showcasing strategy, creative, and past performance metrics.

Greater Nashville Area, Tn

• Contracted to develop and implement digital marketing strategy for Reddit, LinkedIn, and Google+.• Increased referral traffic from Reddit by 870% in first 30 days and developed premium partnership.• Used face-to-face marketing skills to exceed all retail and event sales goals.

Greater Nashville Area, Tn

• Developed inside sales skills including engaging e-mail and call messaging to book meetings with top hospital executives for outside sales representatives.• Researched current market trends to create a target list of best possible leads within geographical regions.

Greater Nashville Area, Tn

• Managed public relations process for rebranding of the center and website to ensure proper messaging.• Wrote biographies to be permanently displayed on the Entrepreneurs’ Hall of Fame and scripts for the ceremony’s presenters. Managed all event social media.• Oversaw multiple aspects of the NEXT awards including reviewing scripts and videos and obtaining quotes and ordering event materials such as signage. • Coordinated day-of activities for Google for Entrepreneurs partnership announcement.

Nashville, Tennessee

• Completed 150+ hours of MBA level coursework and 250+ hours of project-based consulting through the Accelerator Summer Business Institute.• Reached innovative marketing and brand positioning solutions for Vanderbilt Athletics and Warner Music.• Consulted on projects for Nissan, Valor Collegiate Academy, and Surgical Care Affiliates.

• Managed due diligence and case progression for clients and attorneys.• Analyzed and reviewed title, surveys, deeds, loan policies and other legal documents.• Corresponded with clients relating to transactions, coordinated closings, and obtained documents from third parties.• Supervised survey due diligence for $180M, 12 property, senior loan term facility deal.

Bachelor of Arts in Spanish, Minor in Global Culture and Commerce • Dean’s List, Studied abroad in SpainMcIntire Business Institute, Business Certificate • Completed competitive rotational business program including 150+ hours of intensive study in accounting, management, marketing, finance and Excel.

Charlottesville, Virginia Area

• Designed advertisements in InDesign to distribute through print, online, and social media outlets to promote career fairs.• Maintained relationships with employers and completed detailed phone calls recruiting employers to attend fairs.• Recruited, trained, and managed a group of 30 volunteers to assist at UVA’s largest career fair. • Prepared final reports for two major career fairs using Excel including information on finance, attendance demographics, advertising, and feedback to be used by the Executive Director of Career Services.

St. Louis, Mo

• Used Microsoft Access database to manage license and title operations for all Enterprise Fleet vehicles in the state of Ohio.• Initiated and implemented a project for simplified check distribution to increase payment efficiency.• Researched initiatives to increase teamwork in the office and gave a formal presentation of findings to coworkers and managers.

• Created an organizational system for financial receipts to increase efficiency of payment tracking.• Collaborated with other employees in a completely Spanish-speaking publishing company assisting with document reviews.

• Assisted ad agency account managers in client meetings to reach creative solutions to match client’s advertising needs.• Researched potential client companies, identifying their needs and opportunities for value creation. • Served on project team to develop strategy and action plan to remarket the city of Paducah, Kentucky.

Spanish/Global Culture And Commerce, Mcintire Business Institute, Business Certificate

Activities and Societies: Kappa Alpha Theta, Virginia Polo Club, Advertising and Marketing Association, Outdoors at UVA, Madison House.

Accelerator Summer Business Institute, Business

Completed Accelerator Summer Business Institute through Vanderbilt University's Owen Graduate School of Business