Developed and executed strategic marketing and communication efforts to generate awareness and engagement among local and statewide partners. • Strategic Communications: Developed marketing plans for fundraising events and campaigns, created communication and materials to promote mission and programs, and implemented statewide public relations strategies.• Media Relations: Solicited earned media, identified in-kind media partnerships, and purchased media space to increase brand awareness among target audiences. • Digital Marketing: Managed all aspects of Variety's digital presence such as social media pages, newsletters, advertisements, and website/SEO. Monitored website performance using Google Analytics and social media performance using Sprout Social.

Managed social media and media relations strategy for clients, increasing message volume, engagement, and brand awareness.

Designed digital and print marketing materials to support CBGI and its programs.