Carly Toth Email & Phone Number

Leading the Account Based Marketing program for PwC Canada, I work with the firm's top account teams to develop marketing plans aligned to each accounts needs. My teams objectives are to increase relationship strength, pipeline creation and accelerate deals to close within our accounts. We do this by creating connected customer experiences throughout the.

• Responsible for developing strategy and managing the execution of B2B marketing initiatives that support PwC Canada’s Deals practice (approx. 500 people Canada-wide) in achieving their business goals. Primary.
• Develop integrated, omnichannel marketing campaigns and define objectives and KPIs that meet the business requirements. Campaigns involve a variety of marketing elements including, events, content (thought leadership.
• Oversee cross-functional teams of professionals in creative, digital, communications, social media, IT, Sales, and members of the practice in achieving the desired campaign results - from market awareness to lead.
• Provide strategic oversight and management to the design and optimization of digital properties, including the website and blog.
• Develop national content strategy and calendar alongside PR, Social media and communications teams, including owned/earned omnichannel distribution and digital and traditional media.
• Analyze the results of campaigns and marketing investments for insight into future campaign management and report results to stakeholders.

• In this role, my priorities were to drive brand awareness and B2B lead generation through programs that interest, engage and add value to a client’s relationship with PwC, and to provide internal staff with the tools.
• Developed strategic marketing and sales, and communications plans for Vision to Reality (#v2r, v2r.pwc.com), a national program that brings together entrepreneurs, intrapreneurs and corporate leaders to share and.
• Provided strategic oversight and execution support to the firm's National and Toronto market Alumni Relations and DirectorConnect programs from 2013-2015.
• Successfully led cross-functional teams with multiple stakeholders through a time of significant change.
• Worked closely with stakeholders and marketing leadership to understand the firm's brand, business and relationship development goals, planned marketing programs to meet those goals and drove the execution and analysis.
• Organized and helped execute internal/external marketing initiatives including sponsorships, networking events, learning and development webinars and sessions, social media campaigns, digital platform design, community.

Toronto, Canada Area

• As a marketing coordinator, I excelled in communications and project/ stakeholder management. Supporting two experienced Marketing Managers in the Mining and Technology Consulting practices, I executed various elements.
• Collected metrics and reports on the performance of marketing campaigns and external events to the necessary stakeholders.
• Wrote content for a variety of external and internal communications, newsletters, online and print.Edited marketing materials to ensure content was high quality, with consistent use of brand standards and guidelines.
• Managed event logistics, including critical path development, invitation development and distribution, registration management, seating plans, list management/creation, presentation development, and ROI metrics.
• Designed and deployed email campaigns using a Marketing Automation tool (Aprimo)
• Liaised with the Public Relations team to develop timely and integrated media campaigns.

Bachelor Of Journalism, Journalism

Activities and Societies: Carleton Journalism Society - Vice President, Social

Interior Design