Carly Warke Mcim Email & Phone Number

Responsible for planning, developing and implementing commercial strategies based on company goals and objectives with the main goal to support and accelerate growth.- Develop, plan and implement commercial plans and strategies for Digital Performance Lab and our clients- Accelerate company growth for Digital Performance Lab and our clients via thorough market research and planning- Creation of strategic customer acquisition strategies based on research- Management of the delivery team- Manage client relationships- Collaborate with, coordinate and train diverse teams, both internally and externally, such as marketing, sales, customer service and web development- Establish and manage long-term relationship with stakeholders- Track, measure and analyse commercial metrics using KPIs- Manage and track expenditures, financial goals and budgets

- Head of Partnerships, helping to broaden the reach of the business by developing relationships with relevant partners.- Discovering new ways for businesses to engage with existing customers and attract new ones by evaluating their current marketing strategy.- Suggesting and implementing improvements in core areas such as SEO, social media, email marketing, digital advertising, digital performance, usability, website design and more.- Improving and managing company branding, increasing client engagement and communications with creative social media, email, mobile, local marketing campaigns. - Coordinating content platforms such as website landing pages and blog.- Improving the business site’s Google ranking by adding new keywords, improving technical performance and analyzing and optimising web pages. - Implementing offline and online content development strategies.

Portstewart

- Development of digital marketing plans for Zymplify and our clients, helping to generate brand awareness and drive online traffic.- Development of relationships with key industry stakeholders, including Chamber of Commerce and partners across the UK and EU. - Management of clients and their campaigns, helping to ensure their success and keep churn at a minimum. - Provide a holistic and strategic approach to client management, providing advice and regular health checks.- Update of the company brand, including all online and offline assets, and development of company brand guidelines.- Management of marketing budget, including all online and offline spending, as well as management of events budget.- Management of content strategy, including social media, automated marketing campaigns, and ensuring the annual marketing activity calendar is kept up to date.- Analyse and report on all marketing campaigns to ensure best performance and adjust as needed, and measure against marketing goals as defined in the marketing plan. - Monthly customer and competitive analysis, to help plan future campaigns and report on results.- Organise, manage and host in-house and external events, including exhibitions, webinars and corporate workshops.- Additional marketing activity such as PR, blogging, PPC, writing content and SEO. - Delivery of exciting marketing campaigns, helping to generate qualified leads, and repeat business.

Belfast, United Kingdom

- Responsible for International marketing for countries outside of North America- Marketing plan writing and implementation, aligned with company goals and revenue generation- Lead strategy development and delivery of on-time and on-budget marketing campaigns to various audiences across multiple channels, both digital and offline. These channels include web content, email, SEO, social media and partner content, brochures, press releases, magazine inserts, etc.- Website management and maintenance, utilisation of company CRM and EMS- Develop creative briefs to drive international business, working with the internal creative team to create campaign collateral that resonates in-market and remains true to the brand, as well as working with outsourced third party content providers- Worked with the wider marketing team and internal departments to input into and deliver marketing campaigns, ensuring relevance for international markets and consumers- Created campaign and activity objectives to track, monitor, report on and refine all international marketing activity throughout the process for maximum impact- Became an advocate for international business both internally and externally and aimed to understand international customers through in-market research and insight- Clear consideration and awareness of cultural and social differences in new markets and create a clear stance on how best to cater for and maximise these- Evaluate on an on-going basis international competitor activity

Belfast, United Kingdom

- Developed high level, strategic marketing plans for the International markets, relevant to corporate objectives- Segmented, targeted email marketing comms - Social media marketing audit and contingency planning- Marketing plan and audit for the International markets

Belfast, United Kingdom

- First Marketing Coordinator at the company, solely wrote and implemented a successful marketing plan and audit, helping to develop the business, build contacts, network and expand the client portfolio.- Developed the marketing and sales within the company, through marketing Hanna IP to new and existing clients throughout Northern Ireland, thus bringing in new clients and more business. - Responsible for all marketing and communications initiatives within the company, including e-media, digital/social media marketing, event coordination, the set-up and execution of the company marketing campaigns, business development and PR. - Developed relationships with many other organisations, including various government agencies (such as Invest NI and NI Chamber of Commerce), and other private organisations (accountancy and solicitor firms, etc.), to further develop the profile and potential client base of the company. - Executed several key marketing projects, focusing on client liaison and business development, through writing and implementing new marketing materials, such as numerous email marketing campaigns, e-zines and press releases, as well as online content.- Management of the marketing budget for the year, ensuring funds were available for all planned and possible projects.- Implementation and management of a new CRM system and organisation of the existing client database. - Reviewing of business/innovation journals/websites for potential new client leads. - Preparation of quotes to send to clients, as well as other client liaison on the telephone and via email. - Attended many networking events such as the Smart Business Show in Belfast, and many other events throughout NI. Also responsible for the event coordination of the Smart Business Show included all email correspondences, stand organisation and artwork, invoicing, and email marketing campaigns to other exhibitors and attendees, as well as being present on the day.

Brighton, United Kingdom

- The role included marketing the organisation and the preparation of event proposals and budgets by independently researching information and liaising with contacts at venues/hotels.- Website management- Social media management- Email marketing to potential clients and current clients- Management of CRM system, pulling reports for management- Negotiation of rates with regards to event spaces, hotel rooms, tickets.- Responsible for collating this information in an accurate and clear way for presentation to clients.- Responsible for inputting large amounts of sensitive data in preparation of events, collecting various documents and printing event information, which required exceptional attention to detail and time management.- Required to attend events in the UK and overseas and be willing to work evenings, weekends, early mornings and most weekends up to Christmas.- It was also necessary to carry out a number of supporting tasks including: booking flights/hotels, entering API, post, faxing and photocopying, creating signage for events, answering the telephone: presenting the company’s efficient and friendly image, maintaining the orderliness of the stock room/office and filing.

Postgraduate Diploma In Professional Marketing (Level 6), Marketing

Postgraduate Diploma In Digital Marketing (Level 4)

Advanced Postgraduate Diploma In Management Practice

Bsc (Hons) Leisure And Events Management, Leisure And Events Management

Units of study included: Events Management; Marketing Management; Meetings, Incentives, Conferences and Exhibitions Management.