Carmel F. Email & Phone Number

Washington, District Of Columbia

Bring AARP Foundation's story to life for consumers and donors.• Increase visits to digital properties and reduce bounce rates through high-impact content. Shape core messages and brand vocabulary for Foundation programs and initiatives. – My content contributed to a more than 300% increase in overall visits to Foundation digital properties from 2022 to 2023, with a 50% improvement in bounce rates.• Manage content for AARP Foundation Insider internal e-newsletter: write all newsletter copy, work with designers to select images, and write and publish articles on SharePoint. Insider is the AARP enterprise's most successful internal newsletter, with open and click-through rates that consistently exceed industry standards. – Insider received a 2023 MarCom Gold Award in the category Publications | Employee Publication | Internal Newsletter.• Promote programs and services with engaging success stories about participants, volunteers, and grantees. Conduct interviews and write stories; assign stories to contract writer; edit drafts; collaborate with digital team to post stories; and track all stories from interview to publication. – In 2023, traffic to the success stories page increased by 200% over the previous year.• Create annual report content showcasing the Foundation's work to end senior poverty. – AARP Foundation's 2022 Annual Report received two MarCom Platinum Awards, one of them in the category of Creativity | Writing | Annual Report/CSR. • Crafted voice, tone, and core messages for the AARP Foundation Paid4Care™ hub, translating dense government vernacular into plain copy that helps users determine whether they qualify for paid family caregiver programs. – The AARP Foundation Paid4Care hub has generated 211,460 page views with a 44% engagement rate since May.• Represent the Foundation on the cross-enterprise working group that created and continually updates the new AARP Unified Style Guide.

Annapolis, Md

Delivered strategic guidance on content creation-including writing, editing, and proofreading support-for clients working to solve issues related to hunger, poverty, racial justice, healthcare, and education, including Orr Associates Inc., Global Partnership for Education, Bellwether Education Partners, and American University's Kogod School of Business. Wrote and edited website copy, magazine articles, research papers, case statements, fundraising collateral, reports, and communications/marketing materials. Created style guide for Kogod Now, research magazine of the Kogod School of Business. Provided guidance on Chicago, AP, and AMA styles.

Washington, Dc

Developed and produced content for communications firm that expressly promoted social justice public policy, with a commitment to delivering "public relations with a conscience."• Wrote a series of stories to support the American Civil Liberties Union's school-to-prison pipeline initiative and "Brown at 60" event celebrating the 60th anniversary of the U.S. Supreme Court's Brown v. Board of Education ruling.• Authored a series of profiles on "Inspiring 25" program exemplars for the Robert Wood Johnson Foundation Summer Medical and Dental Education Program's 25th anniversary campaign. Researched and wrote feature articles on other Robert Wood Johnson Foundation programs and scholars; placements included The AFRO, Business Insider, and BlackHealthMatters.com.• Oversaw content creation for new McKinney website.

Washington, Dc

Managed editorial component of global communications firm’s DC business development activities, including proposals, presentations, and promotional items. Wrote, edited, and proofread documents in the full suite of Microsoft Office programs. In partnership with New Business team, steered proposals through editing process under tight deadlines. Worked closely with design staff to incorporate graphics into proposals, presentations, and marketing collateral. Established a reputation as a reliable expert on grammar, punctuation, and copy style.• Wrote, copyedited, and proofread content for business proposals and marketing materials, including executive summaries, situation analyses, capabilities overviews, and case studies, in the areas of healthcare, public affairs, energy/environment, public education, and nonprofit communications. Integrated content from an array of writers to present a clear, consistent voice and viewpoint. Worked with communications staff to customize text for diverse audiences. Performed online research and fact checking as needed.• Recommended edits to high-level authors of proposals and other materials, working closely with them to revise approach, structure, and content.• As managing editor of intraoffice e-newsletter, solicited brief articles on client work and internal activities; wrote and edited stories; and formatted and distributed via email. Wrote "Editor's Corner" column, featuring tips on grammar, punctuation, and FleishmanHillard style.• Revised, updated, and maintained internal style guide. Primary resource for questions regarding in-house style, AP style, grammar, and punctuation.Previous titles at firm: Director (2010–2012), Senior Manager (2008–2010), Manager (2006–2008), Senior Coordinator (2004–2006), Coordinator (2002–2004), Executive Assistant (2000–2002), Administrative Assistant (1998–2000).

Drama

Education record

Activities and Societies: Alpha Psi Omega, Spectrum Players