• Analyzed key competitors to respond to competitive threats.• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.• Positioned global capabilities to expand market share.• Analyzed sales to manage life cycle of product, inventory models and selling rates.• Created sales forecasts to target monthly and yearly objectives.• Presented professional image consistent with company's brand values.• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.• Dispensed purchase orders to suppliers with accurate pricing, deadlines and terms and conditions.• Negotiated policies and contracts with suppliers to achieve optimal pricing and consistent availability.• Devised and executed annual purchasing plans and contracts.

• Developing and maintaining marketing strategies to meet agreed company obiectives;• Managing marketing bugets from Personal Care suppliers in order to grow the business;• Planing and executing marketing plans TV/ radio/ digital campaigns in line with company macro campaigns;• Buying responsibility for personal care products;• Select and develop profitable new ranges;• Generating new ideas on how to grow sales, margin and income;• Managing promotional activity across the categories;• Building up strong relationships with suppliers to deliver effectiveand profitable plans;• Working closely with the stock team to ensure all promotions and newlines are delivered on time;• Keeping abreast of market trends and competitor activity in a fastpaced environment, to help identify new opportunities as well as changesto the existing offering;• Negotiate the purchase of merchandise required by the company,ensuring that these meet specifications and can be delivered at theappropriate time at the most favorable prices;• Develop plans for the launch of new merchandise together withsuppliers into all relevant markets;• Maintain up-to-date lists of suppliers and pricing arrangements toensure that the company achieves the most favorable commercial terms;• Monitor the performance of suppliers and products to ensure that they meet the required standards;• Analyzes product positioning in the market and makes decisionsaccordingly;• Working closely with the stock team to ensure all promotions and newlines are delivered on time;• Monitor the purchasing arrangements to ensure that they are takingadvantage of the most favorable terms;• Determine appropriate inventory level and product availability;• Negotiate and manage support from suppliers including evidence,invoicing;• Analyzes sales reports, orders, clients demands and acts accordinglyto meet and exceed sales targets;• Establish base and promotional prices, implement promotions;

• Negotiating additions and products to be introduced in key sales with suppliers;• Preparation of procurement plan (monthly, quarterly, annually) for product family;• Estimate the necessary standard grille products each month to achieve global procurement plan for each brand;• Pursue the targets set in time for each site that indicates negative performance (or potentially negative);• Internal control of goods transport with logistics department;• Makes proposals for improving procurement;• Participate to improve the database www.altex.ro and opening the new site www.mediagalaxy.ro.