Carmen Cheung Email & Phone Number

Toronto, Canada Area

• Execute on social media strategy, while ensuring that best practices and major trends are reflected in all content and engagement
• Strategize, create and manage content for executive social media presence

Toronto, Canada Area

• Create social media content for Canada Post’s Facebook, Instagram, Twitter, LinkedIn accounts
• Create and publish content in both official languages on various channels according to strategic direction, corporate guidelines to build a strong online presence for the Corporation
• Cover, live tweet, and photograph events (product launches, tradeshows, and conferences)
• Work closely with various key departments and stakeholders, including content, communications, marketing, sales and HR to ensure consistent messaging, strategic outreach and brand positioning
• Manage and maintain editorial calendar, including both organic and paid content
• Monitor presence, content, and conversations (including customer support) across various platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube, blogs and emerging platforms

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

Toronto, Canada Area

• Create, manage and maintain social media strategy
• Make daily updates to MSN.ca’s social portfolio (Facebook, Twitter, Pinterest)
• Acting as ‘Omniture champion’: team lead on training for web metrics tool
• Work with lifestyle team to ensure updates are made to Lifestyle, Food & Drink, and Health & Fitness verticals – including sales campaign management

Toronto, Canada Area

• Responsible for optimizing homepage with trending, timely content and breaking news, while ensuring that all channel KPIs are hit (page views, video streams, sales campaign targets)
• Assist in creating daily homepage lineup, programming homepage sliders
• Responsible for increasing fan base, user engagement for all of MSN.ca’s social accounts: Twitter, Facebook, Pinterest

Toronto, Canada Area

• December 2012 to January 2014: Senior Lifestyle Editor
• Management of editorial components on the Lifestyle channel; curate and manage content to hit KPIs
• Deeply involved in daily web analytics tracking to ensure that all targets are on track
• Build and manage relationships with freelancers and bloggers, as well as Lifestyle content providers (Corus, Rodale, Rogers, KNB, etc.); assign/request timely, trending content that aligns with site vision, audience.
• Management of sold campaigns: support sales initiatives on the editorial side and ensure that KPIs are hit with no issue and client is pleased with result; Lifestyle campaigns generated over $5M in revenue in 2013
• Keen awareness of lifestyle trends to ensure editorially-driven page views

Toronto, Canada Area

• (formerly Canwest Digital Media)
• Creating compelling multimedia content with a focus on maximizing page views and driving traffic to content areas, keeping in mind editorial trends, user experience and consistency with sales strategy for Classifieds.
• Involvement in launches and re-launches for canada.com, driving.ca, working.com
• Develop original content and source images to engage users and increase page views and time spent on driving.ca, in the form of galleries and interactive quizzes

Bachelor'S Degree, Journalism, Minor In Sociology

Activities and Societies: The Eyeopener, McClung's magazine, RyersOnline.ca, Orientation crew member

Certificate, Social Media Marketing

Courses: Social Media Marketing; Facebook Marketing; Twitter Marketing; SEO, Paid Search, Web Analytics; Social Media Metrics, Email.