To develop and lead the marketing strategy of the product range and the company overall (i.e. definition of value propositions) as well as all the sales procedures.Sales roles: • To define all sales procedures and extrapolate all these to instructions and norms in the associated digital systems (e.g. CRM) and internally across the company.• To lead scientific-focused meetings with advanced potential clients.• To prepare complex economical and technical offers.• To develop and manage our distribution network.Marketing roles: • To establish the methods for the collection and analysis of market intelligence, to consolidate knowledge sharing and to support all strategic decisions and operation definitions.• To analyze market conditions and needs (by engaging clients and KOLs, by analyzing the competition, requests' URs, etc).• To provide strategic direction for all product and brand-related projects by, for instance, proposing technical and application-oriented content that ensures the product positioning is aligned with the overall company strategy (a supportive and knowledge-based one).• To plan marketing content and supervise its generation.• To configure, monitor and analyze digital campaigns.• To attend congresses. • To make pricing decisions.Product Management activities: • To propose and prioritize new product features (based on market research, involvement of KOLs and competition analysis mainly).• To make key decisions on product configuration and pricing.• To support definition of product requirements.• To decide and oversee the document package (e.g. technical/commercial presentations of each product, brochures, etc.).• To develop and maintain strategic collaborations for product partnerships.

Role: activities include analysis of business plans, VC portfolios, preparation of meetings with VCs and companies, support of financial analysis activities and development of improved benchmarking tools for deal negotiation, follow-up with internal functions to evaluate potential opportunities and support execution/negotiation of transactions.

Role: helping scientists in the centre develop their Business Plans and seeking out new ways to collaborate with other organizations in order to enhance entrepreneurship among the scientific community.

I carried out a quantitative analysis on the dynamics (entry vs. withdrawal) of the Biacore main instruments in the different customer segments. I was also assigned to assess the status (in terms of sales) of one software package that the company offers for some of the instruments, as well as of the services that the company provides these software-equipped instruments with. During the internship, I have been challenged to work with large amounts of data and I have gained a good command of Excel. Moreover, I have improved my communication skills in a professional setting by giving presentations and establishing communication with other employees in other departments and/or regions, which has comprised an essential tool and a source of data towards the development of the project.

The project was focusing on the theoretical and experimental analysis of the mechanical remodelling process in long bone fractures.Role: conducting lab experiments that had been designed for the study in the field of Atomic Force Miscroscopy, integrating the results into a Matlab program, analysing them, and writing relevant reports.

Role: assisting in the task of teaching Spanish to children between the ages of 14 and 18.