Carmen Gloria Barriga Email & Phone Number

Santiago Province, Chile

Strategy set out and deployment, for boosting brands represented at the distribution channel. Direct work with the most important IT vendors of the Chilean market: Cisco, HP, HP Enterprise, Intel, Dell Technologies, LG, Epson, Xerox, among others. Achievements:- Significant progress transforming the marketing department from an operational back office to a strategic unit that adds value to LOBs.- Development of procedures and an intern control system for assuring transparency in… Show more Strategy set out and deployment, for boosting brands represented at the distribution channel. Direct work with the most important IT vendors of the Chilean market: Cisco, HP, HP Enterprise, Intel, Dell Technologies, LG, Epson, Xerox, among others. Achievements:- Significant progress transforming the marketing department from an operational back office to a strategic unit that adds value to LOBs.- Development of procedures and an intern control system for assuring transparency in the budgets management, agencies assessment, and fundraising.- Deployment of an electronic incentive program to resellers with 100% traceability, which has allowed to save 12% against older incentives. Show less

Santiago De Chile

Responsible of building and positioning BEHR Brand in Chile, marketing strategy, budget management, designing and deployment annual brand building plan, and annual promotional plan with the exclusive retail dealer, EASY (Cencosud). Achievements: - Develop a content marketing strategy focused on DYI consumers and deco lover’s that achieved peaks of 15.000 unique monthly visits into the Blog, and a 110.000.000 Fan Page reached in 2016 (Q1 - Q2), positioning Behr as a Premium product… Show more Responsible of building and positioning BEHR Brand in Chile, marketing strategy, budget management, designing and deployment annual brand building plan, and annual promotional plan with the exclusive retail dealer, EASY (Cencosud). Achievements: - Develop a content marketing strategy focused on DYI consumers and deco lover’s that achieved peaks of 15.000 unique monthly visits into the Blog, and a 110.000.000 Fan Page reached in 2016 (Q1 - Q2), positioning Behr as a Premium product brand. - Increase 7% of market share in regional stores after a local TV, radio and newspapers campaign, Q3 and Q4 2014. - Introduce 9 SKUs of New Specialty Products in Chile, Q3 - 2016. Show less

Santiago

Responsible of South America plan, deployment and Budget, for improving branding, generate leads and increase customers’ loyalty. Achievements: - Deploy a digital content marketing strategy between 2008 – 2013, including tools as Email marketing, Newsletter, White Papers and Webinars, positioning SGS as the industry technical benchmark.- Get 900 monthly leads average in 2013 for South American affiliates with the activities described above, plus 12 AdWords campaign.- Develop… Show more Responsible of South America plan, deployment and Budget, for improving branding, generate leads and increase customers’ loyalty. Achievements: - Deploy a digital content marketing strategy between 2008 – 2013, including tools as Email marketing, Newsletter, White Papers and Webinars, positioning SGS as the industry technical benchmark.- Get 900 monthly leads average in 2013 for South American affiliates with the activities described above, plus 12 AdWords campaign.- Develop 8 training web sites for supporting the SGS Academy foundation in the region in 2013. Show less

Santiago

Responsible of creating and leading a Corporate Communications department for promoting the SGS brand, improving internal communications and delivering services for 10 business lines. Achievements: - Through focus group and surveys, set up a company communications diagnosis for defining actions plans.- Align and promote communications in an organizational level, and for the 10 business lines, through an Intranet deployment. - Deploy email marketing and mini web sites of… Show more Responsible of creating and leading a Corporate Communications department for promoting the SGS brand, improving internal communications and delivering services for 10 business lines. Achievements: - Through focus group and surveys, set up a company communications diagnosis for defining actions plans.- Align and promote communications in an organizational level, and for the 10 business lines, through an Intranet deployment. - Deploy email marketing and mini web sites of local services. Show less

Santiago, Región Metropolitana De Santiago, Chile

Responsable de la prospección de clientes de certificación, venta de cursos de capacitación, y coordinación de los entrenamientos.

Santiago

Inteligencia de mercado, administración marcas de certificación, análisis y reporte mensual encuesta satisfacción de clientes, diseño y mantención de página web de SGS Capacitación.

Santiago

Mba, Strategic Communication

Journalist, Ba In Social Communications

Activities and Societies: Theater