Carmen Neghina Email & Phone Number

Amsterdam, North Holland, Netherlands

Eindhoven, North Brabant, Netherlands

Eindhoven Area, Netherlands

Eindhoven Area, Netherlands

Eindhoven Area, Netherlands

At Studyportals, I focus on sharing data and insights to help universities recruit the right students for their university. Within higher education marketing, a lot of universities are struggling to meet their international student recruitment goals, and I hope our data at Studyportals can support universities looking to diversify their campus.I am primarily responsible for our thought leadership and university marketing and communication strategy. In my role, I plan and execute integrated marketing campaigns that build pipeline and mature existing opportunities, from strategy to defining campaign objectives, and measuring ROI, including lead evaluation and marketing automation. Our primary strategy is based on thought leadership, building on data and insights regarding international education and student mobility. With that in mind, I work on developing strategies for both inbound and outbound campaigns, including tactics such as research reports, public relations, events, webinars, social advertising to attract new audiences and engage existing clients. In addition to managing our branding and attendance at dozens of global higher ed events, I am also responsible for organising our own throught leadership events and workshops focused on knowledge sharing with existing clients and partners. I regularly author research on key market trends within student mobility in higher education, and take the opportunity to publicize their findings and present at key international education events, globally.

Eindhoven Area, Netherlands

I examine and analyse trends in the international higher education market for StudyPortals. My main responsibilities involve discovering new trends and publishing related research in the field of international education. I am responsible for analysing StudyPortals data and other big data collections and for identifying and publishing the resulting market insights. StudyPortals is the international Study Choice Platform. We consider international study experience extremely valuable to students´ development. Through our portals we try to fill the information gap that hinders students from finding and starting their international studies. On this mission, there´s still a lot of work to be done, but we are working enthusiastically and welcome cooperation with students and universities.

Netherlands

I've spent my PhD developing and conducting research projects on the topic of value co-creation from a consumer perspective, with a specific focus on consumer motivation, attitudes and behaviors. My work has involved both qualitative and quantitative projects, and has resulted in a number of top quality research publications. I have also participated in various international academic conferences.I have also supervised master thesis on the topics of organizational learning and knowledge transfer and services marketing.

Course: Operations Management & LogisticsTasks: review presentations, help organize class projects, edit assignments and their answers, analyze and interpret student questionnaires

Herzogenaurach, Bavaria, Germany

Assisted in the development and monitoring of Public Relations plans, drafted and edited press releases and other PR material, tracked and presented project developments and results, coordinated and communicated regularly with key stakeholders in the International PR department, collected, analyzed and organized clippings, assisted the International PR Managers with event specific projects, took care of internal organizational matters.Thesis: Communication in the Brand Public Relations Department: a PUMA Case Study

Msc, Business Administration, Marketing

Activities and Societies: Team Captain - 2010 Google Online Marketing ChallengeRelevant courses: Marketing Management, Brand Management.

Bachelor, International Communication Management

Activities and Societies: IU SIFE teamMajor: Corporate Communication Related Courses: Marketing, Advertising, Public Relations, Empirical.

Bacalaureat, Filologie Bilingv

Activities and Societies: Model United Nations General AssemblyStudy field: humanities (Literature, Languages, History, Geography.