Develop and implement overall marketing strategies for clients to generate leads and revenue utilizing email marketing, CRM (customer relationship management), online advertising, direct marketing, event planning, and social media to reach goals.Start-up, small business, non-profit, and large corporate experience managing all aspects of creating and growing businesses. Develop high-level business and marketing strategies, technical planning and implementation, creating revenue projections, and marketing campaigns. Experience with graphic design including logos, website design, and maintenance marketing collateral, digital media, infographics, and banner advertisements.

Planned and executed the marketing communication strategy to increase fundraising initiatives while cultivating and maintaining donor relationships for this childhood cancer non-profit.° Created engaging content shared through social media, email marketing, videos, and website increasing followers month over month while improving engagement between 10% – 21%. ° Compiled, analyzed, and presented data results of website, social media, email marketing, and media performance to executive staff and the Board of Trustees.° Researched potential CRM solutions, negotiated the contract on chosen solution, managed the integration of data, learned and trained employees on basic usage and best practices. ° Surpassed online annual donation goal by 49%.° Designed and managed targeted Facebook/Instagram ads for events to increase participation.° Developed all print and media assets including annual reports, marketing collateral, direct mail, digital signage, and videos.° Spearheaded all media efforts with national and local outlets, wrote all press releases, conducted media interviews, and managed media contact database.° Collaborated with team members to organize local fundraising events.° Managed development of a new website in 2017 managing updates of new content through CMS increasing website visits by 40%.

Developed and implemented the overall marketing strategy, managed projects to budget, and created content for this experiential marketing agency.° Defined, implemented, and measured social media programs, email marketing, online advertising, content management, print, website traffic, and event planning to drive lead generation activities.° Optimized CRM data by auditing existing leads, cleansed, segmented contacts, and created sales funnel.° Managed client-facing projects from inception to completion including timelines, budgets, and deliverables. ° Secured sales lead which generated a $30k per year revenue stream.° Worked with IT and creative team in Argentina to ensure content and deliverables met timelines and goals.° Attended tradeshows to capture leads and developed marketing materials to support booth presence.° Optimized digital presence, created sales decks, wrote and published blog content increasing site traffic visits by 102%.

Responsible for increasing annual subscription sign-ups and renewals via the website, email marketing, and annual company-sponsored marketing events for this marketing content provider.° Managed all communications with subscriber base via outbound messaging, online advertising, and automated emails.° Directed the launch of a new online store including setting price points, writing copy, and working with engineering to develop layout and design.° Attended company trade show to develop relationships with attendees to increase membership and/or retain current members.° Analyzed site traffic through Google Analytics to evaluate website members' origin.

Increased customer acquisition by managing and improving outbound marketing programs such as email marketing, online advertising (PPC), webinar programs, and events for this email service provider.° Increased lead generation by 30% by strategically placing targeted online banner ads based on Google Analytics results.° Tracked leads through the sales funnel utilizing data from Salesforce.com° Utilized web data to track where visitors originated and created targeted ads or sponsorships to reach more prospects.

• Forecasted and generated revenue through PPC, CPA, CPM, co-registration, and affiliate programs via email and network marketing.• Increased email and ecommerce revenue from 20% to 65% of overall revenue by developing client-specific marketing programs increasing campaign leads and customer conversions.• Managed a growing database of 40 million records, which included updates, cleansing and appending of data.• Collaborated with the database engineering team to set merge/purge hierarchy for list acquisition.

• Responsible for generating 17-20% of overall company revenue via direct email and ecommerce programs while managing all budgeting, forecasting and ROI analysis.• Increased ecommerce revenue 30% per quarter over quarter pre and post IPO via targeted email and various incentive programs for 8 consecutive quarters.• Directed and managed a team of 27 employees, which included 5 direct reports responsible for revenue generation, product sourcing, merchandising, fulfillment and customer service.

• Developed strategy for direct marketing campaigns working in conjunction with Product Marketing Managers and overall company objectives.• Supervised two project managers and a coordinator in conjunction with all direct marketing efforts.• Managed annual budget of over $6 million dollars for direct marketing efforts.• Successfully researched, identified and hired the worldwide direct marketing creative agency of record.

• Managed direct marketing programs to achieve software sales and upgrade objectives.• Managed a staff of two while acting as Interim Direct Marketing Manager.• Implemented direct marketing A/B split tests to test different strategies such as creative, offer, and copy in direct mail and email campaigns.• Assisted in development of overall marketing plans for Corporate Communications and product strategy.

• Responsible for managing and implementing direct marketing functions for this catalog video company.• Analyzed and reported consumer demand, actual sales and profit performance to budgeted objectives.• Managed the transition of in-bound telemarketing services to a new vendor to produce 40% annual savings.

• Directed and executed marketing plans, collateral, wine events and product distribution for this national wine marketing firm.• Created and managed direct marketing offers to wine distributors nationwide.• Managed and improved a national database of key accounts and contacts within the wine industry.