Carol Clements Email & Phone Number

Woodland Hills, Ca, Us

BlackLine is a global leader in SaaS finance and accounting automation products and solutions. • Spearheaded the marketing launch into the NA mid-market sector, driving the acquisition of over 1,000 new clients and significantly expanding our brand presence and market leadership position• Drove demand and lead generation campaigns, supporting 100+ sales reps and partners• Executed 35+ field events and trade shows annually, securing speaking spots, and driving engagement• Managed $2M annual budget and forecast, directing 6 team members, with KPI and ROI accountability • Created the marketing plan and program strategy; worked with GTM teams to align on initiatives• Developed industry, ERP, and persona content, webinars, email, direct mail, e-gift, social, and digital assets• Oversaw SEO, SEM, email, social, and digital marketing techniques to attract, engage, and convert prospects• Used intent data to orchestrate ABM activities and move contacts through the competitive sales cycle • Facilitated partner channel activities with sales team and partner alliance management• Worked with partners, BDRs, and sales to achieve meeting, opportunity, and pipeline goals• Collaborated with EMEA and APAC global marketing teams to expand campaigns globally

Camarillo, Ca, Us

OmniUpdate is a leader in SaaS web content management and digital marketing solutions for education.• Joined as start-up employee #10 and the only in Marketing, growing to 150 staff and industry leader • Developed proposals and RFP responses that resulted in a 70% shortlist rate each year for 6 years• Won 4 Top Product and 6 Best Customer Service awards; achieved a 95% customer retention• Developed marketing plan strategy to achieve sales and channel goals with prospects and customers• Organized 25+ annual trade shows, field events, and meetings to secure leads and opportunities• Conducted research, competitive analysis, and market segmentation to improve the value proposition• Managed the messaging and experience via the web, social media, social communities, and events• Used SEO, SEM, email, social, and digital marketing techniques to attract, engage, and convert prospects• Created landing pages, videos, testimonials, case studies, and collateral sharing value proposition/benefits• Oversaw media/public relations, blog, content marketing, lead generation, and editorial calendar efforts• Managed a business partner program and in-product store for content promotion and product delivery

Charlotte, Nc, Us

Countrywide was one of the nation’s larger providers of home mortgages, insurance, and banking products.• Responsible for employee communication across a fragmented national organization and environment • Wrote content and kept thousands of national and regional employees connected and informed through distribution of weekly newsletters, quarterly print publications, and monthly management bulletins• Developed online employee surveys to get a pulse on employee issues and concerns• Organized and hosted all-hands webinars and town halls for senior management

Torrance, Ca, Us

Keenan & Associates is the largest independent insurance brokerage in California servicing public agencies and K-20 schools and districts.• Responsible for the marketing launch of their voluntary insurance plan operations • Increased enrollment by 15% through effective program collateral and promotions in English and Spanish• Developed sales opportunities through creative insurance proposals and sales presentations• Customized online enrollment solutions for each customer’s technical and insurance needs

Baltimore, Maryland, Us

AEGON, a Dutch company, is one of the largest insurance companies in the world. It acquired the Transamerica Life Companies for access to the U.S. market. • Led the marketing team, helping to become the fastest-growing business unit within U.S. operations• Managed the brand identity and $1.5 million marketing dollar budget for six separate insurance entities• Created and maintained compliant entity websites, online applications, proposal systems, and collateral• Directed sales support and the conference and meetings process for U.S and international destinations

Bachelor’S Degree, Speech Communication

Master Of Business Administration (M.B.A.), Marketing