Carole Smith
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Carole Smith Email & Phone Number

Marketing Operations Manager, Marketing and Corporate Communications at Sandy Spring Bank
Location: Washington Dc-Baltimore Area, United States 9 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Sandy Spring Bank
Role
Marketing Operations Manager, Marketing and Corporate Communications
Location
Washington Dc-Baltimore Area, United States
Company size
941 employees

Who is Carole Smith? Overview

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Quick answer

Carole Smith is listed as Marketing Operations Manager, Marketing and Corporate Communications at Sandy Spring Bank, a with 941 employees, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a matched LinkedIn profile for Carole Smith.

Carole Smith previously worked as Marketing Operations and Compliance Manager at Sandy Spring Bank and Marketing Contractor at Sandy Spring Bank. Carole Smith holds Master Of Science - Ms, Business from The Johns Hopkins University.

Company email context

Email format at Sandy Spring Bank

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Sandy Spring Bank

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Profile bio

About Carole Smith

Meet an outcomes-driven marketing leader with strong communications and digital advertising expertise who is highly skilled in full-funnel techniques for B2B and B2C. I bring brands and products to life through marketing research, brand strategy and messaging architecture. I lead storytelling in campaigns for paid digital display / video, social, broadcast, radio, events, e-mail, and SEM. I'm accustomed to analyzing and optimizing to place budget behind channels and creative that's resonating. I'm skilled in the business of creative development work including agency resources, SOWs, real schedules, budget accountability, and stakeholder influence. I'm skilled in leading cross-functional teams of 20+ in the development and management of integrated marketing plans.I am passionate about:- rooting brands and communications in client insights - integrating channels in communications plans- facilitating stand-out creative messaging aligned with brand and demand objectives- sparking effective relationships with external and internal ad agency partners - using technology to move faster- being well versed in media and measurement to assess what is working - driving innovation and change to facilitate digital transformation

Current workplace

Carole Smith's current company

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Sandy Spring Bank
Sandy Spring Bank
Marketing Operations Manager, Marketing and Corporate Communications
Washington, DC, US
Website
sandyspringbank.com
Employees
941
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Company profile
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9 roles · 28 years

Carole Smith work experience

A career timeline built from the work history available for this profile.

Marketing Operations Manager, Marketing And Corporate Communications

Sandy Spring Bank

Washington, Dc, Us

Marketing Operations And Compliance Manager

Current
Sandy Spring Bank

Olney, Md, Us

Sep 2024 - Present

Caregiving

Career Break
Jan 2023 - Dec 2023

Advertising Director, Global Brand Marketing

T. Rowe Price

Baltimore, Maryland, Us

Produced full funnel advertising campaigns to KPIs • Increased impact with digital ad units customized to audience segments by introducing Dynamic Creative Optimization (DCO) technology.• Led agency search to bring group of agencies to our team to deliver during digital transformation.

2019 - Dec 2022

Marketing Director, Us Investment Services

T. Rowe Price

Baltimore, Maryland, Us

Delivered B2C & B2B integrated advertising across brand and business segments• Transitioned traditional brand plan to cross-channel digital marketing program with additional break-through rich-media and unique publisher partnerships• Increased brand awareness and association with active investing attribute by repositioning the brand with Behind the Numbers campaign • Triggered distinct brand positioning via content marketing partnerships with publishers, including Bloomberg, CNBC, NYT, Washington Post and National Geographic video storytelling program

2013 - 2019 ~6 yrs

Brand Manager, Global Investment Services

T. Rowe Price

Baltimore, Maryland, Us

Led global brand advertising strategy and messaging to increase awareness and positive impression• Launched new enterprise communications architecture and Reliability brand promise with go-to-market initiatives to translate promise for multiple target segments and promotional channels.• Drove first global brand campaign Confidence in Uncertain World across US/EMEA/APAC • Championed PR expansion to proactive practice with new agency search and resource prioritization

2008 - 2013 ~5 yrs

Marketing Manager, Us Investor Acquisition

T. Rowe Price

Baltimore, Maryland, Us

Drove go-to-market promotional plans from research to prospect engagement and conversion tactics• Propelled highest new investor counts through systematic approach to acquisition ads and journeys

2003 - 2008 ~5 yrs

Product Manager, Retirement

T. Rowe Price

Baltimore, Maryland, Us

Grew small business plans and IRA sales by building programs and carrying out projects• Raised Rollover IRA retention from Employer Plans by employing account-based marketing

1999 - 2003 ~4 yrs
Team & coworkers

Colleagues at Sandy Spring Bank

Other employees you can reach at sandyspringbank.com. View company contacts for 941 employees →

DH Don Hancock Don Hancock Colleague at Sandy Spring BankSilver Spring, Maryland, United States View → AE Anthony Evering Anthony Evering Colleague at Sandy Spring BankHarford County, Maryland, United States View → DK Daniella King Daniella King Colleague at Sandy Spring BankLaurel, Maryland, United States View → SD Sam Dasilva Sam Dasilva Colleague at Sandy Spring BankAshburn, Virginia, United States View → KD Katteline Devesin Katteline Devesin Colleague at Sandy Spring BankWashington Dc-Baltimore Area, United States View → MM Mansoora Mahmood Mansoora Mahmood Colleague at Sandy Spring BankFrederick, Maryland, United States View → NJ Nicole Johnson Nicole Johnson Colleague at Sandy Spring BankColumbia, Maryland, United States View → GV Grace Vincent Grace Vincent Colleague at Sandy Spring BankWashington Dc-Baltimore Area, United States View → DB Deborah Bennett Deborah Bennett Colleague at Sandy Spring BankWalkersville, Maryland, United States View → JG Jack Green Jack Green Colleague at Sandy Spring BankUnited States View →
2 education records

Carole Smith education

Master Of Science - Ms, Business

The Johns Hopkins University

Bachelor Of Arts - Ba, Communications And English

University Of Delaware
FAQ

Frequently asked questions about Carole Smith

Quick answers generated from the profile data available on this page.

What company does Carole Smith work for?

Carole Smith works for Sandy Spring Bank.

What is Carole Smith's role at Sandy Spring Bank?

Carole Smith is listed as Marketing Operations Manager, Marketing and Corporate Communications at Sandy Spring Bank.

Where is Carole Smith based?

Carole Smith is based in Washington Dc-Baltimore Area, United States while working with Sandy Spring Bank.

What companies has Carole Smith worked for?

Carole Smith has worked for Sandy Spring Bank, Career Break, and T. Rowe Price.

Who are Carole Smith's colleagues at Sandy Spring Bank?

Carole Smith's colleagues at Sandy Spring Bank include Don Hancock, Anthony Evering, Daniella King, Sam Dasilva, and Katteline Devesin.

How can I contact Carole Smith?

You can use AeroLeads to view verified contact signals for Carole Smith at Sandy Spring Bank, including work email, phone, and LinkedIn data when available.

What schools did Carole Smith attend?

Carole Smith holds Master Of Science - Ms, Business from The Johns Hopkins University.

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