Carole Smith

Carole Smith Email and Phone Number

Marketing Operations Manager, Marketing and Corporate Communications @ Sandy Spring Bank
Washington, DC, US
Carole Smith's Location
Washington DC-Baltimore Area, United States, United States
About Carole Smith

Meet an outcomes-driven marketing leader with strong communications and digital advertising expertise who is highly skilled in full-funnel techniques for B2B and B2C. I bring brands and products to life through marketing research, brand strategy and messaging architecture. I lead storytelling in campaigns for paid digital display / video, social, broadcast, radio, events, e-mail, and SEM. I'm accustomed to analyzing and optimizing to place budget behind channels and creative that's resonating. I'm skilled in the business of creative development work including agency resources, SOWs, real schedules, budget accountability, and stakeholder influence. I'm skilled in leading cross-functional teams of 20+ in the development and management of integrated marketing plans.I am passionate about:- rooting brands and communications in client insights - integrating channels in communications plans- facilitating stand-out creative messaging aligned with brand and demand objectives- sparking effective relationships with external and internal ad agency partners - using technology to move faster- being well versed in media and measurement to assess what is working - driving innovation and change to facilitate digital transformation

Carole Smith's Current Company Details
Sandy Spring Bank

Sandy Spring Bank

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Marketing Operations Manager, Marketing and Corporate Communications
Washington, DC, US
Website:
sandyspringbank.com
Employees:
941
Carole Smith Work Experience Details
  • Sandy Spring Bank
    Marketing Operations Manager, Marketing And Corporate Communications
    Sandy Spring Bank
    Washington, Dc, Us
    View
  • Sandy Spring Bank
    Marketing Operations And Compliance Manager
    Sandy Spring Bank Sep 2024 - Present
    Olney, Md, Us
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  • Sandy Spring Bank
    Marketing Contractor
    Sandy Spring Bank Mar 2024 - Aug 2024
    Olney, Md, Us
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  • Career Break
    Caregiving
    Career Break Jan 2023 - Dec 2023
  • T. Rowe Price
    Advertising Director, Global Brand Marketing
    T. Rowe Price 2019 - Dec 2022
    Baltimore, Maryland, Us
    Produced full funnel advertising campaigns to KPIs • Increased impact with digital ad units customized to audience segments by introducing Dynamic Creative Optimization (DCO) technology.• Led agency search to bring group of agencies to our team to deliver during digital transformation.
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  • T. Rowe Price
    Marketing Director, Us Investment Services
    T. Rowe Price 2013 - 2019
    Baltimore, Maryland, Us
    Delivered B2C & B2B integrated advertising across brand and business segments• Transitioned traditional brand plan to cross-channel digital marketing program with additional break-through rich-media and unique publisher partnerships• Increased brand awareness and association with active investing attribute by repositioning the brand with Behind the Numbers campaign • Triggered distinct brand positioning via content marketing partnerships with publishers, including Bloomberg, CNBC, NYT, Washington Post and National Geographic video storytelling program
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  • T. Rowe Price
    Brand Manager, Global Investment Services
    T. Rowe Price 2008 - 2013
    Baltimore, Maryland, Us
    Led global brand advertising strategy and messaging to increase awareness and positive impression• Launched new enterprise communications architecture and Reliability brand promise with go-to-market initiatives to translate promise for multiple target segments and promotional channels.• Drove first global brand campaign Confidence in Uncertain World across US/EMEA/APAC • Championed PR expansion to proactive practice with new agency search and resource prioritization
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  • T. Rowe Price
    Marketing Manager, Us Investor Acquisition
    T. Rowe Price 2003 - 2008
    Baltimore, Maryland, Us
    Drove go-to-market promotional plans from research to prospect engagement and conversion tactics• Propelled highest new investor counts through systematic approach to acquisition ads and journeys
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  • T. Rowe Price
    Product Manager, Retirement
    T. Rowe Price 1999 - 2003
    Baltimore, Maryland, Us
    Grew small business plans and IRA sales by building programs and carrying out projects• Raised Rollover IRA retention from Employer Plans by employing account-based marketing
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Carole Smith Education Details

  • The Johns Hopkins University
    The Johns Hopkins University
    Business
  • University Of Delaware
    University Of Delaware
    Communications And English

Frequently Asked Questions about Carole Smith

What company does Carole Smith work for?

Carole Smith works for Sandy Spring Bank

What is Carole Smith's role at the current company?

Carole Smith's current role is Marketing Operations Manager, Marketing and Corporate Communications.

What schools did Carole Smith attend?

Carole Smith attended The Johns Hopkins University, University Of Delaware.

Who are Carole Smith's colleagues?

Carole Smith's colleagues are Debra Henderson, Amaria Siyal-Nichols, Patricia Oliphant, Linda Brown, Joseph L., Matthew Vaughan, Saniya S..

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