Carole Lamarque

Carole Lamarque Email and Phone Number

KTC Partner Strategy Lead @ KBC Bank & Verzekering
Brasschaat, BE
Carole Lamarque's Location
Brasschaat, Flemish Region, Belgium, Belgium
Carole Lamarque's Contact Details

Carole Lamarque work email

Carole Lamarque personal email

n/a
About Carole Lamarque

Carole Lamarque is passionate about Strategic Marketing, launching innovations and new technologies. Her love for innovation originates from companies she worked for in the Energy and Media sector. The most disruptive learnings came from the ICT sector (Proximus/Telenet/Mobile Vikings).She places Digital media at the center of the integrated marketing plan, with Influencer Marketing as a key success factor for new and installed markets. Carole can easily conceptualize 360° marketing campaigns that effectively reinforce revenue objectives and build brand images based on true customer centric thinking. She is proudly part of the VRT Expert Data base and bestselling author at Lannoo Campus : #Influencers (2017), #UnfairAdvantage (2018) & #Zoonotic (2021). CEO, Founding Partner of DUVAL UNION Innovative Marketing. We help our clients with their long term Digital Transformation, yet also provide them with all necessary strategic advice to deal with Digital Strategy, Social Media and day to day Marketing challenges. Youmen was integrated in the Duval Union ecosystem, to grow the Innovative Marketing expertise.+32 478 33 70 00 / carole.lamarque@duvalunion.com

Carole Lamarque's Current Company Details
KBC Bank & Verzekering

Kbc Bank & Verzekering

View
KTC Partner Strategy Lead
Brasschaat, BE
Website:
kbc.be
Employees:
13275
Carole Lamarque Work Experience Details
  • Kbc Bank & Verzekering
    Ktc Partner Strategy Lead
    Kbc Bank & Verzekering
    Brasschaat, Be
  • Kbc Bank & Verzekering
    Stragic Partnerships Kate Coin
    Kbc Bank & Verzekering
    Brasschaat, Be
  • Media-Architect
    Partner | Media-Architect | Digital Marketing Voor Kmo'S
    Media-Architect Jul 2024 - Present
    Antwerpen, Vlaanderen, Be
    •⁠ Media-Architect vertaalt de bedrijfsstrategie van jouw KMO naar een doeltreffende digitale marketingstrategie. •⁠ Vanaf de kick-off en het strategische marketingplan tot aan de uitvoering, Media-Architect brengt het denkwerk tot leven. •⁠ In de productiefase leggen we de basis voor alle communicatie die als leidraad dient voor ons langdurig partnership.
  • Event Market
    Partner | Event Market | Bedrijfsevenement, Productlancering, Teambuilding
    Event Market Jul 2024 - Present
    Antwerp, Flemish Region, Be
    • Event planning and execution for corporate events, product launches, and team-building activities, aligning each event with your business goals.• Ensured seamless coordination and attention to detail, reflecting company values and client objectives.• Collaborated with clients to provide personalized event experiences, resulting in high satisfaction rates and repeat business.
  • Duval Union Innovative Marketing
    Ceo | Founding Partner | Duval Union Innovative Marketing
    Duval Union Innovative Marketing Aug 2015 - Present
    Brasschaat, Flemish Region, Be
    • We sharpenWe sharpen your marketing plans to implement new trends and create an unfair advantage. We are medium neutral, as every integrated marketing plan requires an optimal choice of channels.• We shareWe help your teams by transferring knowledge and have them embrace the unfair advantage.• We commitWe think and strive like business owners so we are committed to your results.Multiple clients have given us their trust for managing their marketing projects, from strategy to implementation: Brussels Airport, D'Ieteren, ABInBev, Ackermans & van Haaren, WTS Global, LOTUS Bakeries, Imperial Meat Products, Microsoft, SCAPA, Connective, Café Costume, Stad Antwerpen, Stad Mechelen etc.
  • Port Of Antwerp-Bruges
    Member Of The Board
    Port Of Antwerp-Bruges Jun 2018 - Present
    Antwerp, Be
    The board of directors is the Port Authority's highest body. It lays down the strategic options and main policies for the port, and ensures democratic control of port policy.
  • Veuve Clicquot
    Member Of The Jury Bold Woman Award
    Veuve Clicquot Mar 2021 - Present
    Fr
    On October 14, 2021, Veuve Clicquot presented the “Bold Woman Award” & “Bold Future Award”, recognitions to inspire generations of women to be even bolder.
  • Voka - Kamer Van Koophandel Antwerpen-Waasland
    Board Member
    Voka - Kamer Van Koophandel Antwerpen-Waasland May 2020 - Present
    Antwerpen, Be
    De VOKA, Antwerps-Wase Kamer van Koophandel is eenbedrijvenorganisatie met meer dan 3.000 leden uit zowatalle economische sectoren in de regio. Kmo’s en groteondernemingen maar ook zelfstandigen en vrije beroepenvormen hier samen een uniek netwerk. Of u nu alleen werkt of honderden mensen in dienst hebt, wij ondersteunen u bij alle aspecten van het ondernemerschap.#VOKA is the Chamber of Commerce in Belgium.
  • Chītā
    Ceo & Talent Chītā
    Chītā Jul 2023 - Present
    CHĪTĀ Marketing Staffing voor bedrijven. Jong afgestudeerden in marketing & communicatie. Gerecruteerd, opgeleid & gecoached door gerenommeerde marketers. Om versneld de marketingbehoeften van bedrijven in te vullen.Wie zijn wij?CHĪTĀ is opgericht door een groep gerenommeerde marketers met als missie het versterken van marketingcapaciteiten bij bedrijven, zodat marketing een onbetwiste impact heeft en een aantoonbare bijdrage kan leveren aan het bereiken van de bedrijfsdoelstellingen.
  • Hult International Business School
    Hult International Business School | Guest Lecturer | Principles Of Marketing
    Hult International Business School Feb 2020 - Present
    Cambridge, Ma, Us
    Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues. And give them the skills and the mindset to be ready for anything. Now, it's more relevant than ever.My sponsor is, Timothy Desmet teaching Neuromarketing and Principles of Marketing at the London campus
  • Youmen          'The Customer Obsessed Marketing Agency'
    Strategic Marketing Director, Founding Partner
    Youmen 'The Customer Obsessed Marketing Agency' Aug 2013 - Present
    Youmen, founded by Carole Lamarque & Frederic Vanderheyde, was integrated in the Duval Union company in 2015, to develop the Innovative Marketing expertise.
  • Cedep - Executive Development – Fontainebleau
    Insead Campus | Guest Lecturer | General Management Program
    Cedep - Executive Development – Fontainebleau Oct 2017 - Oct 2021
    Fontainebleau, Fr
    The INSEAD Campus Fontainebleau is a superb setting, dedicated support and personal approach to learning within the General Management Program, makes it a meaningful learning experience.My sponsor is Wim Wuyts, a seasoned professional in the international tax world. He is currently CEO of WTS Global and was previously Vice-President, Global Head of Tax at Bekaert. He was part of the Bekaert Global Senior Leadership Team and played an active role in leadership development and organizational change programs at Bekaert.
  • Ancienne Belgique - Ab
    Member Algemene Vergadering V.Z.W. Ancienne Belgique
    Ancienne Belgique - Ab Nov 2009 - Dec 2018
    Brussels, Be
    Algemene Vergadering van de V.Z.W. Ancienne Belgique jari demeulemeester karel lowette algemeen directeur voorzitter
  • Bpost - Belgian Post
    Marketing Director & Business Development Mgr
    Bpost - Belgian Post Dec 2011 - Oct 2013
    Brussels, Brussels Region, Be
    Building an innovative eCommerce logistics platform for Belgium. More news will follow soon.
  • Telenet
    Director Marketing Segment Smb
    Telenet Oct 2010 - Dec 2011
    Mechelen, Be
    Telecommunications & Media Industry• Launching Go to Market on B2B customers, overseeing budget, increasing significantly ARPU, with a double-digit growth as a result. Brand management, PR, agency relations, product & service positioning, product launches, above and below advertising, sales communication & support, B2B Social Media on Twitter, LinkedIn, Facebook for Internet, Telephony, Mobile and Cloud Computing. Special Accomplishment:• Launching disruptive platform “Yelo” (mobile offer to watch eg. Movies, live TV on iTunes or on Yelo.be via smartphone, iPad, PC).Selected Accomplishments:• Developed and launched integrated marketing plan that propelled B2B sales on new customers with +44% to a projected over performing growth by 2011 year-end and created campaigns generating a growing contribution in annual sales.• Led with a small team the market launch of new B2B products. Identified opportunities, researched new product possibilities, collaborated with product management team. Adding an effective sales tool developed for field sales and different sales channels for proximity marketing actions.• Performed ongoing customer/market research and database modeling, profiling to identify and capitalize on unmet market needs ahead of the curve.• Led quarterly Marketing workshops that demonstrated key marketing analytics and trends to determine collaborative approach to this new market cross division and collaborations with our communication agency and sales stakeholders. Efforts were credited as creating a common goal and insights in result evolutions and future actions.
  • Sanoma Media Finland
    Business Unit Manager - Mobile
    Sanoma Media Finland Oct 2007 - Oct 2010
    Helsinki, Fi
    Media Industry• Launched the B2C mobile offering, and content, applications on smartphones and iPad developed especially for women segment, together with people management responsibilities. Leading the partnership between Market leaders Sanoma Media Belgium and Proximus - Belgacom Mobile. Selected Accomplishments:• Introduced new Business Models, with disruptive innovations in a traditional Media market, responding to new trend.• Became an influencer on the Mobile market place for Sanoma Media Belgium. Leveraged strengths in cost-effective marketing management (during crisis period) and vendor negotiations to end an average of 15% under-budget.
  • Proximus
    Senior Operational & Strategic Marketing Management
    Proximus 1999 - 2007
    Brussels, Be
    Telecommunications IndustryStrategy & Planning Marketing Manager - 2005 to 2007Marketing for mid-long planning & strategic implementation (Customer Delight) B2C Customer centric focused programs: work closely with cross division businesses to define customer strategy, to proactively use customer insights to identify corporate benefits (for customer service, sales channels, and solution & business development). Set bonus driven targets for all divisions.Winback Segment Marketing Manager - 2001 to 2005 Marketing for the B2B and B2C market. Search for a total telecom solution via the best sales channel to winback lost customers.Internet Marketing Communication Executive - 2000 to 2001 Marketing & communication for the B2C market for all Skynet Internet solutions eg. ADSL. Launching free internet : Belgacom.Net.VAS Brand Manager - 1999 to 2000 Marketing for the B2C market of Value Add Services eg. voicemailSelected Accomplishments:• Introducing the skills of Customer Delight, Experience cross division supported by target setting of bonus driven KPI throughout the organization• Developing a extremely efficient new database marketing approach for the segment of lost customers (winback) 1 of the 4 KPI’s of Belgacom’s IPO• Go to market for a game changing Internet launch (putting daily +1000 Belgians newly on internet). Conducting a sales approach driving qualitative selling.• Generated ATL campaign response-rates exceeding up to 2 times the expected target on a flagship revenue generator, highly supported by innovative Sales Channels approaches (through nationwide internal, external call center sales support and close follow up).
  • Shell Oil Company
    Marketing Manager Fuel Cards
    Shell Oil Company 1994 - 1999
    London, England, Gb
    Energy Industry Marketing Manager Transport, 1998 to 1999 (B2B Marketing for fuel cards & lubricant)Sales & Marketing Responsible Preloaded Fuel cards, 1996 to 1998 (Sales & marketing Embassies, Corporate segment)Sales Correspondent Fuel cards, 1994 to 1996 (B2B commercial support Sales Representative)Selected Accomplishments:• Setting my first steps in corporate live and building my first team leader skills. Proposing my first product innovation, within a new segment. • Starting in a Sales team gave me the basics for customer centric thinking in my later marketing functions.
  • Van Ram Associates
    Internship Trainee
    Van Ram Associates 1994 - 1994
    Working at headhunters office in Antwerp. Helping with the recruitment of professionals and proactively search for the best candidates.
  • Cma Cgm
    Financial Administrative Assistant
    Cma Cgm Aug 1988 - Aug 1989
    Marseille, Fr
    As a student I worked at CGM, during the summer months. It was my first office job experience. I worked at the financial department and was in charge of finding errors in the daily administration of financial documents, in order to correct them.

Carole Lamarque Skills

Marketing Management Strategy Marketing Strategy Marketing Communications E Commerce Social Media Marketing Innovative Marketing Integrated Marketing Digital Marketing Direct Marketing Product Management Product Marketing Management Social Media B2b Telecommunications Mobile Devices Crm Marketing Online Marketing Digital Strategy Brand Management Business Development Customer Relationship Management Business To Business Business Strategy B2b Marketing Influencer Marketing Go To Market Strategy Entrepreneurship Public Relations Advertising Market Research Mobile Marketing New Media Lego Serious Play Product Development Segmentation Online Advertising Customer Acquisition Customer Insight Focus Groups Knowledge Sharing Digital Media Drive Change

Carole Lamarque Education Details

  • Vlerick Business School
    Vlerick Business School
    Digital Transformation Leadership
  • Vlerick Business School
    Vlerick Business School
    Master Entrepreneurship & Innovation
  • Solvay Brussels School Of Economics And Management
    Solvay Brussels School Of Economics And Management
    Master Marketing
  • Stedelijk Economisch Instituut En Belgische Kamer Van Rekeningplichtigen
    Stedelijk Economisch Instituut En Belgische Kamer Van Rekeningplichtigen
    Advertising
  • Hogeschool Antwerpen
    Hogeschool Antwerpen
    Marketing

Frequently Asked Questions about Carole Lamarque

What company does Carole Lamarque work for?

Carole Lamarque works for Kbc Bank & Verzekering

What is Carole Lamarque's role at the current company?

Carole Lamarque's current role is KTC Partner Strategy Lead.

What is Carole Lamarque's email address?

Carole Lamarque's email address is ca****@****umni.be

What schools did Carole Lamarque attend?

Carole Lamarque attended Vlerick Business School, Vlerick Business School, Solvay Brussels School Of Economics And Management, Stedelijk Economisch Instituut En Belgische Kamer Van Rekeningplichtigen, Hogeschool Antwerpen.

What are some of Carole Lamarque's interests?

Carole Lamarque has interest in Science And Technology, Innovative Marketing.

What skills is Carole Lamarque known for?

Carole Lamarque has skills like Marketing Management, Strategy, Marketing Strategy, Marketing Communications, E Commerce, Social Media Marketing, Innovative Marketing, Integrated Marketing, Digital Marketing, Direct Marketing, Product Management, Product Marketing.

Who are Carole Lamarque's colleagues?

Carole Lamarque's colleagues are Siebrand Schouterden, Werner Debrie, Kris Bruyninckx, Tomas Merenda, Thomas Stevens, Geert Huyghe, Dominique Vandeuren.

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