Carol Franczek Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Evanston, Il

A $2.7 billion 6-hospital health system spanning from north Chicago through northwest suburbs.Reported to the Chief Administrative Officer, Board subcommittee. Served on Leadership Operating Council. Led a 42-member team in building and protecting the brand, creating growth architectures, marketing strategies, corporate, sports, clinical sponsorships, public relations, and platform for physician engagement. Developed publications, digital, social media, web, and CRM programming. Orchestrated community programming. Integrated new hospital.

A $10 million KPO start-up business research and analytics firm. Reporting to the CEO, concurrently responsible for client services for international and domestic clients while leading strategic, marketing, and sales plans for the internal organization.

Focused on innovation assessment, benchmarking, training, as well as new product and service concept development.

Provided market assessment, new product concept development testing, and volume projections to CPG and services.

A $250 million online media measurement and analytics company serving large corporate clients. Reporting to the CEO, internal consultant. Evaluated strategic opportunities and partnerships for future markets and developed business plans. Worked across the organization to evaluate technology applications in the broader market.

A $7 million information and technology startup that developed One-By-One® marketing software suite, consumer-panel market intelligence, data warehouse consulting, and database outsourcing.Reported to the President. Total P&L responsibility for this $4 million 93-person market research group that delivered marketing and strategic insight to telecommunications and credit card companies through the building of a 10,000 count syndicated consumer panel. Division was responsible for 57% of revenue that was later sold to Siebel.

A $250 million global market research company, providing customers with a broad range of services designed to improve marketing decisions using customized and syndicated data and testing services. Promoted 4 times in 8 years. Led teams to fulfill aggressive corporate growth objectives. Consistently met or exceeded Management’s revenue and profit targets.

A $9.9 billion consumer and foodservice food company. Reported directly to President and Vice President, Marketing Grocery Division, a $2 billion division of Kraft Inc. Acquired new food categories with projected sales of $250 million. Total P&L responsibility for a group of established businesses with $185 million in sales. Developed 5-year strategic plans, conducted annual business reviews, and executed operating plans. Co-wrote the new product manual for Kraft, used broadly throughout the organization. Managed 7 professionals.

Santa Clara, California

A decision support software start-up. Product Marketing Manager Equity partner in this start-up software company specializing in decision modeling. Led all marketing-related activities from package design, product positioning, and marketing to sales and distribution. Also served as Eastern Region Sales Director. The package design currently sits in the Smithsonian Institute. Company was acquired by software firm in August 1985. Subsequently served as consultant to the acquiring firm.

Mountain View, Ca

A $50 million developer distributor and publisher of management software specializing in the first commercial spreadsheet (VisiCalc), word processing (VisiWord), and windows integrated system (VisiOn). Reported to Director of Marketing. Developed marketing, packaging, and sales collateral. Advised product and technology managers on improvements, including combining word and spelling checker into one program. Directed 2 reports.

Oakland, Ca

A $465 million consumer packaged goods company specializing in laundry, household, and food consumer products. Reporting to a Group Brand Manager with P&L responsibility for Formula 409, a $30 million spray cleaner business. Gained market share to #1 position in household cleaning category for the first time in 9 years through refocusing marketing programming, and messaging. Led 2 professionals. Earlier roles included Associate Brand Manager and Brand Assistant.

Mba, Marketing

Master Of Public Health (Mph)

Bachelor'S Degree