Erica Ricksdewey Email & Phone Number

United States

New York City Metropolitan Area

Chief Outsiders enables your company to tap the skills of a top CMO quarterback without the long-term commitment. Instead of investing time and effort to hire an unknown and expensive CMO, Chief Outsiders instantly brings in a part-time experienced CMO who fits your requirements. Working under your direction with your team, they revamp your marketing exactly where it is needed most to create value and accelerate growth. Your CMO lifts your marketing team to the next level of strategy and execution with hands-on proficiency, delivered on-time and within budget.Your Fractional CMO brings strategic insight and flawless execution to the disciplines of marketing that matter most to your company. Our professionals draw on a wealth of industry knowledge to see your business in new ways.They develop new programs and channels to communicate your brand promise and value proposition clearly to your audience. They already possess the background and experience required to reach the right markets with a well-orchestrated plan, launch, and execution strategy. With proven tactics, your new, integrated marketing strategy quickly generates results.

Houston, Texas Area

Remote COO delivers value and expertise to businesses and entrepreneurs by giving them the freedom to focus on the growth of their core business. Our services offer access to skills and insights that might not otherwise be available or affordable. We provide peace-of-mind to you as your day-to-day operational responsibilities are handled in a proactive, comprehensive manner. The work we do is specifically designed to your precise needs and goals – below are 4 key areas where we can be Your Operations Resource™. Operations (Exec. Admin, Travel, Projects)Marketing (Collateral, Social Media, Website)Strategy (Process, Partner, Infrastructure)Bookkeeping (AP/AR, Payroll, QB Pro)

The Woodlands, Texas

The Woodlands, Texas

At Tejas, Erica serves as Marketing Specialist, responsible for supporting all Marketing, Advertising & Promotions activities for Tejas Research & Engineering globally. Assist Business Development to increase revenue by increasing sales.Business development and promotion through targeted marketing, community outreach, relationship development, and public engagement Development of marketing strategies and communications plans based on the needs, goals, and resources of Tejas ManagementCreation of multi-media marketing and communication materials, including traditional collateral and product/service literature, websites, social media promotion, news feeds and press releases, as well as case studiesDevelop and implement all marketing and communications strategies for company.Event planning for media and trade show activitiesDirecting of external relationship activities for clients, including handling sensitive and proprietary information, as well as engaging with media, vendors, advertisers, trade and professional associations.

The Woodlands, Tx

Erica has been with the CCRO since 2008 starting as the Office Manager. Erica is now Director of Membership Accounts, and enjoys assisting members with staying abreast of any financial matters relating to their membership.•• Developed and managed member relations, and drove engagement via social media sites. Direct PR and media relations planning and implementation activities, including interview with members and speakers through video and audio podcast. •• Created manage content of external e-newsletter: developed best email marketing practices based on tracking performance and email metrics. •• Assist the Executive Director in all areas of Association Management and Membership base. Assist with Designing, implementing and managing the CCRO Web Site & Portal. •• Organize and coordinate meetings and travel arrangements, maintaining executive’s time and calendars, processing expense reports, arranging conference calls, tracking data, research, generating reports and correspondence. •• Provides direct support to members for membership inquiries, Web site log-in, event registration, and related issues. Coordinate with Executive Director on membership processing. Assist with logistics of CCRO meetings. Provide on-site management of customer-service aspects of meetings.

•• Strategize with CIO to meet organizational goals and objectives through meetings and events; design event specifications. Plan, implement, manage and evaluate retreats. •• Build and maintain relationships with vendors, suppliers and hotel; negotiate and manage contracts. Plan and execute major aspects of meeting management to include selecting sites, developing marketing materials, building registration processes and databases, and providing on-site management for assigned meetings and attendees. •• Prepare and manage program budgets. Manage meeting vendors to include venues, transportation, hotels, caterers, security. Manage meeting vendors for delivery of services to include food and beverage, production, entertainment, transportation, housing, and security. •• Research sites and vendors for future meetings and events. Coordinate housing and travel requests.

Houston, Texas Area

•Reporting to the V. P. of Product Management, responsible for a product line of 200 products. Increased product line sales from $1 million in 2005 to $2.5 million in 2007, over 100% increase. •Launched new product into the marketplace to replace an existing product increasing annual unit sales from 1,500 to 9,000. Meet with vendors, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications. • Establish client relationships that increase sales revenue and client margin through greater business unit penetration and prudent inventory management and to ensure the achievement of profit and sales goals. Accustomed to working in fast paced environments with the ability to think quickly and successfully handle clients.