I lead strategic initiatives for the Corporates segment across Latin America. My role involves:• Developing and implementing growth strategies to enhance market presence and drive revenue.• Conducting market analysis to identify trends, opportunities, and competitive dynamics.• Collaborating with cross-functional teams to align business objectives and execute strategic plans.• Managing key stakeholder relationships to ensure alignment and support for strategic initiatives.• Driving innovation by identifying and leveraging new technologies and business models.

I was responsible for planning and managing marketing campaigns for the Corporates segment across Latin America. My key activities included:• Designing and executing integrated marketing campaigns to drive brand awareness and lead generation.• Analyzing campaign performance to optimize strategies and improve ROI. • Collaborating with sales and product teams to ensure alignment and maximize campaign impact. • Managing budgets and timelines to ensure efficient and effective campaign delivery.• Utilizing data-driven insights to refine targeting and messaging for diverse markets.

• Responsible for coordinating internal and external market analysis and research to guide marketing and sales strategies in Latin America.• Competitive Intelligence, Potential Market Analysis, Net Promoter Score, Branding Awareness

• Competitive Analysis, Potential Market, Market Share, Win Loss and Trends• Built reports and presentations on BI tools (SQL, Power BI, GoodData) for the company's Board• Research, collection and manipulation of external and internal data• Map sources of information, reports and market research (Gartner, IDC)

• Consulting for clients through market monitoring and retail trends• Data analysis and generation of insights to support the decision making of the Marketing, Channels, Pricing, Products and Strategy teams• KPI monitoring such as market share, distribution, product assortment and price positioning• Presentations of results

• Market research & trends in the events sector• Creative events planning• Participated in the planning of Samsung Best of Blues Festival