Carolina Lima Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

A Hi-Hat nasceu para unir todas as habilidades que construí durante minha carreira e colocá-las em prática em uma marca própria.Desde a parte da direção criativa, construção da marca e produtos, planejamento estratégico do negócio, contratação de fornecedores, estruturação do marketing digital, divulgação e conteúdo nas redes sociais, parceria com influenciadores, até meu conhecimento em e-commerce, aliado à minha pós-graduação em moda, foram os fatores que me impulsionaram a criar a Hi-Hat.

São Paulo, Brasil

I was responsible for brand positioning on social media and performance in the number of store creations and plan subscriptions. I led a team of 7 people, including content, community, influencer marketing, audiovisual (YouTube, Reels, and TikTok), customer service, and relationship teams.• In the initial 6 months of work, we doubled the total number of followers (Profile created in 2014);• I positioned Loja Integrada in the leader quadrant for content on Instagram, leaving competitors in lower quadrants (SocialBakers 2022);• We engaged 90% of the company in the rebranding process, increasing the brand's share by 110%;• We achieved 72% more traffic than the average during the Pod Pah campaign;• We sought potential entrepreneurial influencers in the market, created their stores, and brought them on as ambassadors;• Structuring and creating the company's official Podcast;• Monitoring, aligning, and approving deliverables from suppliers: social media agency + video production company;• Relationship management with influencers, ambassadors, and store owners;• I worked on event activations, covering content and executing actions for brand reach;• Defining objectives, segmentations, and budgets for campaigns and post promotions;• Monitoring company reports and KPIs;• Reporting the results of channels and actions to C-level executives.

São Paulo, Brasil

Antes de qualquer cargo, nós temos nosso propósito: com muita mão na massa vamos construir o futuro dos negócios digitais e mostrar pra todo esse país que dá sim pra tirar do papel aquela ideia de levar lojas pra internet.

São Paulo, São Paulo

• Focus on demand generation;• Development and planning strategies for the digital media;• Actions and strategies to events: RD On The Road and RD Summit;• Relationship with agency and approval of layouts.

São Paulo E Região, Brasil Paulo

• Development and planning strategies for the digital media;• Coordination and content management;• Managing announcements and online campaigns;• Actions and strategies to events using Off/On;• Relationship with agency and approval of layouts.

Florianópolis Area, Brazil

• Coordination of digital channels of 24 units of Senac Santa Catarina;• Content management and social media monitoring;• Development and planning strategies for social media;• Relationship with agency and approval of layout;• Training employees to operate in social media.

Florianópolis Area, Brazil

• Creation and production of printed materials, promotional and web, using AI, PS, FL and DW;• Development and planning media strategies for placements campaigns;• Creation of internet actions using the social media;

Pós-Graduação Lato Sensu - Especialização, Neurociência E Psicologia Aplicada

Specialization, Communication Management In Digital Media

Specialization, Management: Fashion & Marketing

Ba, Advertising