Carolina Avellar B. Moretti, Msc. Email & Phone Number

Campinas, São Paulo

Campinas

Focused on mid-sized clients, startups and services sector. Consultancy on change management, marketing replacement, digital marketing, social media, press and crisis management, targeted key messages, sustainabilty reports and specialized content designed for events or commercial presentations.

Campinas, São Paulo

São Paulo Area, Brazil

Responsible for crisis management and press relationship in Corporate and Business areas (Agribusiness, Food & Ingredients, Sugar & Ethanol and Fertilizer). Coordination of all activities of the press office, definition and establishment of key messages, media training for executives, social media environment and crisis management communication plans at Bunge Brazil’s plants, mills and productive units. Effective role in special projects such as: launching of greenfield plants (Us. Pedro Afonso/TO, 2012 and Barcarena/PA Port, 2014), cultural integration of different businesses (2012), developing the new communication plan (2013), publishing and editing the Bunge Brazil’ Sustainability Report (2014, 2015, 2016), launch and maintenance of social media channels (2015, 2016), with an effective track record in increasing the company’s reputation. Overall performance recognized with the prize “Company that best communicates with the press”, in the Brazilian agribusiness sector, for 5 consecutive years.

São Paulo Area, Brazil

Responsible for updating and maintenance of internal communication media channels of the group in Brazil: magazine, newspaper, newsboard, new intranet collaborative site, internal communications and internal events.

São Paulo Area, Brazil

Coordinated communication projects and activities at the internal and external levels, including the Strategic Communication Plan, relationship with the press, creating and defining management processes for the area. Responsible for the communication of the group in Brazil, including 15 units/plants and 5 different business units (Sugar & Ethanol, Cotton, Coffee, Citrus, Grains & Oilseeds). Effective role in the following special projects: re- branding and events for the 35th anniversary of Citrus activities in Brazil, building messages for town hall events, supporting commercial area with marketing messages.

São Paulo Area, Brazil

Provided communication services to the Bunge Group in three different business areas (Food, Fertilizer and Logistics) and to the Bunge Foundation. Dedicated to: Bunge food products and branding (such as Delícia, Primor, Salada, Cyclus), Red Bull do Brasil, Stora Enso (Pulp & Paper Industry), Tavex (Santista Têxtil), Trend School (English School). Direct responsible for internal newspaper texts, press events and media trainings organization, develop communication plans for clients, and define messages for client’s participation in fairs or technical meetings.

Belo Horizonte Area, Brazil

G1 local reporter and news producer of MGTV second edition

Belo Horizonte, Minas Gerais

Suport on communications area functions of TV Alterosa (SBT local channel) group, including: Guarani Radio, Alterosa Cinevideo and Alterosa Theater. Roles at institutional and internal communication, planning and projects, press office, clipping, commercial writing, creation of scripts, production of videos and jingles. Preparation of employees’ bulletin and newsletter for external. Participation in events production of TV channel for public engagement.

Especialista, Design Thinking

Master, Culture And Communications

Communication post graduation program - PPGCOM

Specialized, Corporate Communication, Marketing And Politics

Summer Studies Program: received Spainsh Government Scholarship, provided by Fundación Carolina, 2007.

Post Graduated, Communication Strategy - Public Relations

Dissertation titled “PR Plans for Liberal Professionals”, . Published in USP Communication Magazine, 2008. Received Brazilian PR.

Graduated, Communication - Journalism And Public Relations

Dissertation titled “Outdoor Communication Media in Belo Horizonte”, 2001. Received Graduate Student Award by O Estado de São Paulo.