Carolina Avellar B. Moretti, Msc.

Carolina Avellar B. Moretti, Msc. Email and Phone Number

Communications and Brand Management @ Bosch Brasil
Carolina Avellar B. Moretti, Msc.'s Location
Campinas, São Paulo, Brazil, Brazil
Carolina Avellar B. Moretti, Msc.'s Contact Details

Carolina Avellar B. Moretti, Msc. personal email

About Carolina Avellar B. Moretti, Msc.

Senior professional in communications areas, with experience in multinational corporations. Strong experience with press management, crisis management, change management, branding, strategic marketing and digital marketing. Recognized track record in strategic roles, supporting and advising senior executives, defining key messages and developing communications plans. Major skills: ability to deal and work in dynamic and high-pressure environments, resolutions for complex problems under tight deadlines, challenge-driven and decision-making professional, critical mindset, result oriented, flexible, strategic and creative vision, collaborative, with hands-on mentality. Excellent written and verbal skills, high quality text, dealing with both traditional and digital media context. More than 15 years of general experience in Communications, including international experience and a solid academic background. Fluency in English and advanced Spanish.

Carolina Avellar B. Moretti, Msc.'s Current Company Details
Bosch Brasil

Bosch Brasil

View
Communications and Brand Management
Website:
bosch.com.br
Employees:
1738
Carolina Avellar B. Moretti, Msc. Work Experience Details
  • Bosch Brasil
    Communications And Brand Management
    Bosch Brasil Jul 2019 - Present
    Campinas, São Paulo
  • Café Com Leite - Comunicação E Estratégia Criativa
    Communication Advisor
    Café Com Leite - Comunicação E Estratégia Criativa Mar 2017 - Dec 2019
    Campinas
    Focused on mid-sized clients, startups and services sector. Consultancy on change management, marketing replacement, digital marketing, social media, press and crisis management, targeted key messages, sustainabilty reports and specialized content designed for events or commercial presentations.
  • Pontifícia Universidade Católica De Campinas
    Deputy Professor
    Pontifícia Universidade Católica De Campinas Sep 2017 - Oct 2017
    Campinas, São Paulo
  • Bunge Brasil
    Corporate Communication Coordinator
    Bunge Brasil Jun 2011 - Jan 2017
    São Paulo Area, Brazil
    Responsible for crisis management and press relationship in Corporate and Business areas (Agribusiness, Food & Ingredients, Sugar & Ethanol and Fertilizer). Coordination of all activities of the press office, definition and establishment of key messages, media training for executives, social media environment and crisis management communication plans at Bunge Brazil’s plants, mills and productive units. Effective role in special projects such as: launching of greenfield plants (Us. Pedro Afonso/TO, 2012 and Barcarena/PA Port, 2014), cultural integration of different businesses (2012), developing the new communication plan (2013), publishing and editing the Bunge Brazil’ Sustainability Report (2014, 2015, 2016), launch and maintenance of social media channels (2015, 2016), with an effective track record in increasing the company’s reputation. Overall performance recognized with the prize “Company that best communicates with the press”, in the Brazilian agribusiness sector, for 5 consecutive years.
  • Edenred Brasil
    Internal Communication
    Edenred Brasil Jan 2011 - Jun 2011
    São Paulo Area, Brazil
    Responsible for updating and maintenance of internal communication media channels of the group in Brazil: magazine, newspaper, newsboard, new intranet collaborative site, internal communications and internal events.
  • Louis Dreyfus Company
    Corporate Communication Coordinator
    Louis Dreyfus Company Sep 2007 - Oct 2009
    São Paulo Area, Brazil
    Coordinated communication projects and activities at the internal and external levels, including the Strategic Communication Plan, relationship with the press, creating and defining management processes for the area. Responsible for the communication of the group in Brazil, including 15 units/plants and 5 different business units (Sugar & Ethanol, Cotton, Coffee, Citrus, Grains & Oilseeds). Effective role in the following special projects: re- branding and events for the 35th anniversary of Citrus activities in Brazil, building messages for town hall events, supporting commercial area with marketing messages.
  • Cl-A Comunicacoes
    Communication Manager And Press Consultant
    Cl-A Comunicacoes May 2004 - Jun 2007
    São Paulo Area, Brazil
    Provided communication services to the Bunge Group in three different business areas (Food, Fertilizer and Logistics) and to the Bunge Foundation. Dedicated to: Bunge food products and branding (such as Delícia, Primor, Salada, Cyclus), Red Bull do Brasil, Stora Enso (Pulp & Paper Industry), Tavex (Santista Têxtil), Trend School (English School). Direct responsible for internal newspaper texts, press events and media trainings organization, develop communication plans for clients, and define messages for client’s participation in fairs or technical meetings.
  • Tv Globo
    Journalism Producer
    Tv Globo Dec 2001 - Oct 2003
    Belo Horizonte Area, Brazil
    G1 local reporter and news producer of MGTV second edition
  • Sbt
    Intern
    Sbt Dec 1999 - Jul 2000
    Belo Horizonte, Minas Gerais
    Suport on communications area functions of TV Alterosa (SBT local channel) group, including: Guarani Radio, Alterosa Cinevideo and Alterosa Theater. Roles at institutional and internal communication, planning and projects, press office, clipping, commercial writing, creation of scripts, production of videos and jingles. Preparation of employees’ bulletin and newsletter for external. Participation in events production of TV channel for public engagement.

Carolina Avellar B. Moretti, Msc. Skills

Internal Communications Public Relations Corporate Communications Communications Planning Media Relations Strategic Communications Journalism Marketing Communications Strategic Planning Internal And External Communications Corporate Social Responsibility Crisis Communications Corporate Branding Social Media Marketing Crisis Management Reputation Management Press Releases Public Affairs Digital Marketing Newsletters Market Planning Text Editing News Writing Publicity Magazines Marketing Digital Event Management Speech Writing Corporate Events Marketing Microsoft Word Microsoft Excel Microsoft Powerpoint Microsoft Office Design Thinking Communications Management Press Relations Media Communications Trabalho Em Equipe Spanish

Carolina Avellar B. Moretti, Msc. Education Details

Frequently Asked Questions about Carolina Avellar B. Moretti, Msc.

What company does Carolina Avellar B. Moretti, Msc. work for?

Carolina Avellar B. Moretti, Msc. works for Bosch Brasil

What is Carolina Avellar B. Moretti, Msc.'s role at the current company?

Carolina Avellar B. Moretti, Msc.'s current role is Communications and Brand Management.

What is Carolina Avellar B. Moretti, Msc.'s email address?

Carolina Avellar B. Moretti, Msc.'s email address is ca****@****ail.com

What schools did Carolina Avellar B. Moretti, Msc. attend?

Carolina Avellar B. Moretti, Msc. attended Echos - Innovation Lab, Universidade De São Paulo, Universidad Complutense De Madrid, Usp - Universidade De São Paulo, Pontifícia Universidade Católica De Minas Gerais.

What skills is Carolina Avellar B. Moretti, Msc. known for?

Carolina Avellar B. Moretti, Msc. has skills like Internal Communications, Public Relations, Corporate Communications, Communications Planning, Media Relations, Strategic Communications, Journalism, Marketing Communications, Strategic Planning, Internal And External Communications, Corporate Social Responsibility, Crisis Communications.

Who are Carolina Avellar B. Moretti, Msc.'s colleagues?

Carolina Avellar B. Moretti, Msc.'s colleagues are Grasiela R O Guarizo, Gustavo Alexsander De Souza, Dalto Ferreira, Everson Ricardo Basseto, Evelin Pereira, Adilson Silva, Bruno De Carvalho.

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