- Responsible for creating and leading influencer marketing actions and analyzing strategies;- Onboarding, management and mediation of partner agencies and influencers;- Identification of market trends and reports for strategic optimization;- Negotiation of contractual terms including compensation, scope of collaborations, rights to use content and contract opening;- Strategic development of actions; creation of monthly calendar, briefing and content validation;- Creation of campaigns and support at events (cross-functional team actions).- Special Project - Olympic Games: I was responsible for selecting the creators who represented the brand in Paris, in addition to taking part in the creation and execution the campaign. The brand was an official sponsor of Team Brazil.

- Identify industry trends, user insights, and new creators to indicate in cross-functional team projects for Facebook, Instagram, and Threads (PR, partnership, marketing, and engineering teams), based on market priorities, using metrics to drive improvements.- Short video content curation and editorial judgment in a project to machine learning (AI). Work with the engineering team to improve processes and product operations to users.- Broadcast channels content curation analysis (Facebook).- Identification of notable artists (LATAM) to indicate for projects.

- Creation of actions to improve the content ecosystem at Helo, a social media app focused on localized Brazilian content with videos, texts, and photos. Responsible for creating best practices and strategic guidelines (Standard Operational Procedures).- High-value creators onboarding (celebrities, established artists, singers, digital influencers, and journalists) to develop original and creative content for the app. Achievement: growth of 3x in the number of creators within 10 months.- Development and production of events and workshops.- Management of the relationship with artists, managers, labels, and influencers, creating and executing projects and campaigns to expand their growth on the platform. - Development and data-driven analysis of competitive threats, identifying opportunities for expansion and strategic plans, including reports to study the Brazilian media industry, trends, and content for the Chinese team to be able to comprehend our market.- Relationship management with advertising, creative, and marketing agencies.- Supporting creators after onboarding, providing technical and content support, indicating new tools and features, their weekly growth metrics, and trends.- Developing strategies for business opportunities with brands.- Cross-functional team’s actions across different time zones (Indonesia, China, India, and Thailand) Marketing, PR, Sales, and Product Team’s.

- Assisting in the direction of a live daily program.- Coordination of technical staff, presenters and guests.- Sponsored content creation with brands.- Development of content for the editorials of varieties and behavior

- Responsible for the creation of artistic and musical content.- Researching media trends to identify current names in the market.- Contact with artists and build partnerships with agents and record labels in the industry.

- Directing of external recordings,- Leadership with technical team - Camera man, audio and light engineer- Location production and partnerships, considerably reducing the broadcaster's costs in the projects.- Guest production and recording script.

Responsible for creating new programs with the objective of attracting a young audience. More than 10 programs and series were created, of which I participated in 5 of them, from creation to execution. One of the projects was nominated as Best Documentary in 2015 at the International TV Festival "Telas".- Production coordination- Direction of external recordings and team leadership.- Executive and guest (artistic) production.

Spectacular Women - Globo Esporte - TV GloboThe TV program featured stories of women's overcoming in sports.Functions: Casting, executive production, location, direction and coordination of external recordings.

- Support for announcers in live programs. Gazeta FM is the first in the dial and has been among the largest FM stations in São Paulo for years.

- TV program "Na Pele" - Multishow ChannelA reality show about different occupations where the presenter lived "In the Skin" the daily life of professionals. One of the episodes was recorded in Los Angeles, on a set of an adult film.Functions: Casting, executive production, location, direction and coordination of recordings.

- The Amazing Race Brazil Edition - Space ChannelReality show of adventure races (one of the oldest reality shows on American television).- Advertising film for the brand Procter and Gamble.Participation of Faustão and Cissa Guimarães (Brazilian famous TV hosts).- Faça ou Disfarça - TV Program "O Melhor do Brasil" - TV RecordHumorous segment with the presenter Rodrigo Faro.Functions: Location, executive, studio production and coordination of external recordings.

"Mulheres Ricas" (Band) - Second seasonReality show that broadcasted the backstage of the lives of high society women. Functions: Casting, location, production, and direction of external recordings.

- SuperPopLive daily variety show which has been broadcasting since 1999.- Backstage of Carnival (São Paulo and Rio de Janeiro)Functions: Direction and production of external recordings.

R7.com Portal- Copywriting Intern - Young and musical editorials.

- Production of studio and external recordings.- Casting, location and executive production.- Directing of external recordings.