Caroline Abrams Email & Phone Number

Santa Monica, California, United States

Climate-tech startup, Skywell produces the market-leading Atmospheric Water Generator in Los Angeles. Looking to innovate and drive sustainable solutions to the bourgeoning water crisis, Skywell technology creates safe, clean drinking water out of air!Building SEO, CRM, and Marketing Strategy from the ground up while growing Social Responsibility programming and Sales pipeline.

Los Angeles Metropolitan Area

Consultant for The American Western Weekend / The American Rodeo event.Managed $400,000 budget and operations team to execute all activations and fan engagement for (19) sponsors and partners.Led all communications between Brand and Sponsors

Launched the NBA’s first-ever partnership with another global sports league in tandem with the NBA’s 75th Anniversary season. Managed cross-departmental collaboration needed to execute Managed B-Roll content library for the NBA75 Campaign, Welcome to NBA Lane. Worked with social partners (Snapchat, Facebook, Twitter) and NBA Brand Ambassadors (players and influencers) to generate content supporting the overarching brand campaign.Spearheaded fan engagement activations with partner Hoop Bus throughout the NBA75 campaign.Recommended strategic initiatives to senior leadership around growth and sustainability innovation.Communicate insights to staff and engage internal stakeholders.

Greater New York City Area

Elite, two-year accelerated leadership program. Rotated through four unique departments at the NBA to garner a holistic organizational perspective. Worked in the NBA Bubble for entirety of NBA restart in Orlando.

Oversaw the creative process and execution of Digital OOH and Paid Media plans for the NBA’s first-ever brand campaign domestically and internationally. Included 30 unique placements throughout the country and 5 rolling updates over Playoffs period (one month).Assisted in creative development on-set and in post-production for NBA75 Campaign, NBA Lane. Organized product, merchandising, and third-party relationships to support campaign execution.

Analyzed global fan data to develop innovative update to fan segmentation in emerging marketsCoordinated with leadership to drive strategic improvement to global organizational structurePoint person for R&D of upcoming partnerships between the NBA and Formula 1. Drove forward strategic plan through social, content, and in-person activations resulting in global fan acquisition

Spearheaded product development of award-winning digital fan engagement NBA App integration (Tap to Cheer) in just three months. Debuted in 2020 during the NBA and WNBA Bubbles. Over 4 million cheers garnered during launch weekend, 2.5 million cheers during Finals weekend. Resulted in 275 million total engagements throughout the NBA / WNBA seasons.Product Manager on the award-winning NBA Alexa Skill rebuild as part of the NBA digital product consolidation and global app launch

Improved operational efficiencies for NBA Employee Day of Service. Coordinated 1,000+ NBA employees volunteering at seven unique community sites in the New York / New Jersey areaExecuted key Social Responsibility marquee events

Assisted students in Sports, Economic Development, and Urban Real Estate course.Performed market analysis and measures economic impact of sport facilities.

Chicago, Il

Assumed Project Manager role amongst fellow interns. Handled internal and external communications. Based on consumer insights and data analytics, collaborated with group members and subsidiary companies to create a design concept, marketing and roll-out plan, and ROI analysis. Presented to executive leadership for implementation.

Greater New York City Area

Assisted in strategic planning through deep dives and presentation formatting. Developed a holistic brand activation for implementation in 2019.Coordinated event activation for Red Bull Flugtag 2017 in Pittsburgh

Skokie, Il

Reformatting reports. Sending monthly e-blasts with Constant Contact. Writing grant proposals. Building social media presence. Other marketing and fundraising projects.