Dynamic Marketing Manager with over nine years of experience driving impactful, multi-channel marketing campaigns designed to boost recruitment, elevate brand awareness, and fuel business growth. Expert in crafting and delivering compelling content across social media, print, PR, and web platforms, tailored for diverse sectors, including events, healthcare, and legal industries. Demonstrated success in creating audience-focused strategies that resonate, engage, and convert.
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Marketing ManagerBernard Rogers & CoRugby, Gb -
Head Of MarketingAdams Technology Nov 2021 - PresentBrand & Marketing Consultation: Deliver tailored brand and marketing guidance to Adams Technology clients, including design consultation, website copy development, and social media strategy.Business Development Support: Assist in prospecting and securing new business opportunities, working closely with senior leadership to acquire new contracts.Administrative & Client Support: Manage administrative tasks such as account management, responding to website inquiries, coordinating travel… Show more Brand & Marketing Consultation: Deliver tailored brand and marketing guidance to Adams Technology clients, including design consultation, website copy development, and social media strategy.Business Development Support: Assist in prospecting and securing new business opportunities, working closely with senior leadership to acquire new contracts.Administrative & Client Support: Manage administrative tasks such as account management, responding to website inquiries, coordinating travel, and handling invoicing to streamline operations.Key Achievements Brand Revitalization: Redesigned the Adams Technology logo and website, strengthening brand recognition within the IT Solutions sector.Business Development Success: Supported contract acquisition efforts, contributing to eight consecutive years of successful partnerships and ongoing client work. Show less -
Marketing ManagerSimply Conveyancing Apr 2018 - Nov 2021DaventryBrand Management: Lead and managed the Simply Conveyancing brand strategy, driving brand visibility and recognition within the property and legal sector.Campaign Strategy & Execution: Developed, executed, and refined impactful marketing campaigns focused on new business acquisition and talent recruitment, ensuring all initiatives are engaging and align with organizational goals.Content Development: Designed and delivered tailored marketing materials for Estate Agent Partners (B2B) and… Show more Brand Management: Lead and managed the Simply Conveyancing brand strategy, driving brand visibility and recognition within the property and legal sector.Campaign Strategy & Execution: Developed, executed, and refined impactful marketing campaigns focused on new business acquisition and talent recruitment, ensuring all initiatives are engaging and align with organizational goals.Content Development: Designed and delivered tailored marketing materials for Estate Agent Partners (B2B) and direct clients (B2C), ensuring cohesive messaging and strong brand representation.Team Leadership: Supervised the Digital Marketing Executive, providing guidance on social media strategy, website content creation, and overall digital presence.Strategic Collaboration: Worked closely with the Sales and Marketing Senior Management Team to strategize and plan initiatives that support and drive company sales growth.Market Insights & Analysis: Oversaw the development of the market insight and competitor analysis board pack, informing strategic decisions with relevant data.Key AchievementsBrand Refresh & Reintegration: Led a successful brand refresh post-COVID, revamping all marketing collateral for Agent Partners and clients, creating a new Agent proposition, pitch pack, and social media overhaul, embedding the refreshed brand into the organization and ensuring brand consistency.Executive Board Pack Redesign: Redesigned the executive board pack and presentation, enhancing visual appeal and clarity to support informed decision making.Website Development: Designed and launched a new careers site to support recruitment efforts, along with a dedicated Agent microsite to streamline new business acquisition.Innovative Campaigns: Created and implemented a Valentine’s Day campaign that resulted in the acquisition of 14 new estate agent partners, driving significant new business growth. Show less -
Marketing AssistantBush & Company Rehabilitation Dec 2016 - Dec 2017Daventry, NorthamptonshireDaily Marketing Solutions: Developed and implemented daily marketing strategies, including designing engaging social media content, website materials, and written literature to drive brand visibility.Event Coordination: Managed logistics for industry events and conferences, from sourcing promotional items to negotiating reciprocal publicity and creating event literature.Recruitment Marketing: Crafted detailed industry-specific CVs for Case Managers and Expert Witnesses, effectively… Show more Daily Marketing Solutions: Developed and implemented daily marketing strategies, including designing engaging social media content, website materials, and written literature to drive brand visibility.Event Coordination: Managed logistics for industry events and conferences, from sourcing promotional items to negotiating reciprocal publicity and creating event literature.Recruitment Marketing: Crafted detailed industry-specific CVs for Case Managers and Expert Witnesses, effectively showcasing skills to attract personal injury lawyer clients.Brand Awareness Initiatives: Oversaw corporate gifts and promotional seasonal campaigns, enhancing brand visibility and engagement through targeted outreach.Key AchievementsSocial Media Brand Awareness Campaign: Created and launched the company's inaugural brand awareness social media campaign, which doubled LinkedIn followers and boosted page impressions by over 400% within 12 days.Professional Profile Redesign: Redesigned CVs for Case Managers and Expert Witnesses on the company website, presenting skills and experience more effectively for client engagement.Event Management Cost Savings: Organized the Bush & Company annual conference and gala dinner in-house, saving the business £25,000 by bringing the process internally.Service Launch Branding: Branded and launched the Child Brain Injury Rehabilitation Service, developing the logo, B2B and B2C literature, and a dedicated microsite to support the initiative’s success. Show less -
Events AssociateArrhythmia Alliance May 2016 - Nov 2016Shipston On Stour, Warwickshire, United KingdomOrganising educational events for medical health care professionals that work in a cardiac environment. These events include 16 one day meetings based across various locations in the UK, an annual four day Congress which attracts UK and international delegates and Parliamentary Events. This involves securing suitable event venues and associated resources (accommodation, catering and technical requirements etc).I organised our annual President's Dinner and Awards that takes place at our… Show more Organising educational events for medical health care professionals that work in a cardiac environment. These events include 16 one day meetings based across various locations in the UK, an annual four day Congress which attracts UK and international delegates and Parliamentary Events. This involves securing suitable event venues and associated resources (accommodation, catering and technical requirements etc).I organised our annual President's Dinner and Awards that takes place at our conference, Heart Rhythm Congress.I facilitated and organised Academic Health Science Network Meetings so the various AHSN's can keep in touch with the charity and we can promote partnership working. I also headed up the organising of the All Parlementary Party Group In Atrial Fibrillation which highlights the condition to Lords and MP's ensuring that we have their support with our campaigns and awareness activities. Represented the Charity at events and promoting the directive of the Charity; sometimes giving presentations. These events can be UK and international. Within 3 months of working for the Charity, I was invited to represent Arrhythmia Alliance at the European Society of Cardiology Congress in Rome, Italy. Keeping up to date records of delegates, payments, contact information and invoices using databases and spread sheets. Highly proficient in the use of social media platforms to promote events, campaigns and to engage with patients, health care professionals and other industries. I designed and distributed a number of E-bullitens each month advertising the events that the charity runs. Show less -
Resident Involvement OfficerDaventry & District Housing (Ddh) Apr 2013 - May 2016Daventry, NorthamptonshireMy role required me to organise large scale events for DDH and our Group (The Futures Housing Group); these have included award ceremonies, conferences, networking events, open days and VIP celebrations I also organise and facilitate smaller scale tenant meetings, events and initiatives to encourage tenants to be involved in the organisation and to provide feedback on what DDH can do to improve the services we provide to our tenants. I have control of a budget and have experience in… Show more My role required me to organise large scale events for DDH and our Group (The Futures Housing Group); these have included award ceremonies, conferences, networking events, open days and VIP celebrations I also organise and facilitate smaller scale tenant meetings, events and initiatives to encourage tenants to be involved in the organisation and to provide feedback on what DDH can do to improve the services we provide to our tenants. I have control of a budget and have experience in managing that budget throughout the year and whist delivering projects and events. I also complete a budget review each year, writing various value for money reports to ensure that I receive the same budget the following year. I have developed fantastic event planning skills from my time at Daventry & District Housing, using my creative thinking and passion for social housing to deliver forward thinking ways of engaging with tenants and staff. In August 2015, I delivered the Tenant Power Campaign; a consultation that engaged with over 180 customers about their priorities about living in social housing. The Tenant Power Day was specifically designed to use creative problem solving to discover what is important to our customers. This involved using several creative activities including an interactive board game which I designed myself. I was delighted to support Futures Housing Group in organising its Staff Conference in September 2015. This is a difficult time in the sector and it was important that we delivered key messages to the 350 staff that attended, whilst ensuring the delegates enjoyed themselves. I sourced the main activity for the day which received very good feedback from the delegates and brought the whole of the Futures Housing Group together. I organised the registering of the event using Eventbrite to help gather important information from each delegate about their needs for the day. Show less
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Asset Management AssistantDaventry & District Housing (Ddh) May 2012 - Apr 2013Daventry, NorthamptonshireOffering administration support to the Asset Management Team and Managers. Including letter writing, complaints handling, scheduling, report writing and monitoring properties on Orchard Housing.
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Assistant BuyerOne51 Plc Oct 2009 - May 2012Tamworth, Staffordshire, United KingdomProviding general administration support to the management team. Answering inbound calls to the factory and processing received goods and products on to site. Purchasing goods and materials for production including machine parts and plastic materials.
Caroline Adams Skills
Caroline Adams Education Details
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Shaw AcademyDistinction -
Shaw AcademyMerit -
Institute Of Leadership And ManagementPass -
SignaturePass -
SignaturePass -
Wilnecote High SchoolDrama, English Literature, Music & General Studies -
The Rawlett SchoolGcse
Frequently Asked Questions about Caroline Adams
What company does Caroline Adams work for?
Caroline Adams works for Bernard Rogers & Co
What is Caroline Adams's role at the current company?
Caroline Adams's current role is Marketing Manager.
What schools did Caroline Adams attend?
Caroline Adams attended Shaw Academy, Shaw Academy, Institute Of Leadership And Management, Signature, Signature, Aberystwyth University, Wilnecote High School, The Rawlett School.
What skills is Caroline Adams known for?
Caroline Adams has skills like Community Development, Event Planning, Social Networking, Social Media, Community Engagement, Project Planning, Event Management, Social Housing, Report Writing, Project Management, Community Empowerment, Marketing.
Who are Caroline Adams's colleagues?
Caroline Adams's colleagues are Darren Owen, Mandy Smith, David Rogers, Adam Wyatt, Ryan Williams, Fitnete Ballcaj.
Not the Caroline Adams you were looking for?
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Caroline Adams
Grade 7 Remediation Policy Adviser At Department Of Levelling Up, Housing And CommunitiesPeterborough -
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Caroline Adams
Lichfield -
2dickinson-dees.com, burnetts.co.uk
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