Caroline Appert

Caroline Appert Email and Phone Number

Director of Marketing at The Good @ The Good
portland, oregon, united states
Caroline Appert's Location
San Francisco Bay Area, United States
Caroline Appert's Contact Details

Caroline Appert work email

Caroline Appert personal email

n/a
About Caroline Appert

Marketing leader with excellent interpersonal communication skills.Passionate about the intersection of business, technology, and social good.Expertise across industries, including: ecommerce, SaaS, travel, non-profit, and hospitality. Strong collaborator that thrives in international, bilingual work environments.

Caroline Appert's Current Company Details
The Good

The Good

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Director of Marketing at The Good
portland, oregon, united states
Website:
thegood.com
Employees:
19
Caroline Appert Work Experience Details
  • The Good
    Director Of Marketing
    The Good Oct 2022 - Present
  • The Good
    Senior Marketing Manager
    The Good Apr 2022 - Oct 2022
  • The Good
    Marketing Manager
    The Good Mar 2021 - Apr 2022
  • Medlife
    Marketing Manager
    Medlife Jun 2020 - Mar 2021
    Lima, Peru
  • Medlife
    Marketing & Content Executive
    Medlife May 2018 - May 2020
    Lima Province, Peru
    • Manage the website, e-marketing campaigns, social media, content creation, and a team of marketing professionals• Led the redesign and launch of three new websites: MEDLIFE marketing site, MEDLIFE travelers portal, and Good Life Expeditions website • Executed the rebranding of both MEDLIFE and Good Life Expeditions to create professionalism and better brand recognition• Worked with our executive team to pivot from travel to fundraising model, creating a campaign that led to our most successful fundraising efforts in 15 years. • Toured the United States to work with non-profit supporters and traveled to select destinations in Latin America to promote and build business relationships with responsible travel companies.
  • Good Life Expeditions
    Marketing Manager
    Good Life Expeditions Jun 2020 - Feb 2021
    Lima, Peru
  • Good Life Expeditions
    Marketing & Content Executive
    Good Life Expeditions May 2018 - May 2020
    Lima Province, Peru
  • Aracari Travel Consulting
    Marketing Executive
    Aracari Travel Consulting Jul 2017 - May 2018
    Lima Province, Peru
    • Managed the creation & curation of content for Aracari & 3rd party platforms• Oversaw the website (focusing on SEO strategy) and developed the company’s social media presence• Supported public relations efforts including press releases, press trips, and promoting press presence• Designed and implemented e-newsletters (3-5 monthly)• Assisted with sales pitches, ideating and creating special interest itineraries• Developed community-based tourism products
  • Zenithoptimedia Group I The Roi Agency
    Media Planner, Strategy
    Zenithoptimedia Group I The Roi Agency Oct 2015 - Jul 2016
    Greater New York City Area
    • SONIC Drive-In National Planning Team (Integrated Digital Planning &Strategy Departments)• Managed multi-million dollar budgets & campaigns• Led SONIC into the digital space, doubling online video, paid social & mobile investments YoY by showing strong test success and exceeding KPIs• Maintained involvement with Media Training Program, consulting on program structure & leading all group projects
  • Zenithoptimedia Group I The Roi Agency
    Assistant Media Planner, Strategy
    Zenithoptimedia Group I The Roi Agency Oct 2014 - Oct 2015
    New York City
    • SONIC Drive-In National Planning Team (Strategy Department)• Communicated daily with the client regarding the strategy behind andactivation of National Video & Digital campaigns• Led a ‘Cluster Segmentation’ to develop new brand targets that wereimplemented in all future campaigns• Worked with senior executives & upper management on two newbusiness pitches• Continued involvement with the Media Training Program, co-leadinggroup projects & mentoring participants
  • Zenithoptimedia Group I The Roi Agency
    Media Trainee
    Zenithoptimedia Group I The Roi Agency Jun 2014 - Oct 2014
    New York City
    • Participated in intensive media industry training, rotating through differentdepartments in the company• Worked in Strategy on the Verizon Wireless account & worked on aninternal consulting/planning team which worked across clients• Assisted with the creation and presentation of the agency's annual trends report and ideation sessions for clients and their teams• Collaborated with 9 trainees on a presentation on Content Marketing to present to high level executives at the end of 4 months
  • The Ellen Degeneres Show
    Intern
    The Ellen Degeneres Show Jun 2012 - Aug 2012
    Burbank, Ca
    • Rotated through the five departments: Human Interest, Research, Audience, Web/New Media, and Production• Assisted in the production of The Bethenny Frankel Show• Pitched show segments for season 10 of The Ellen DeGeneres Show• Managed The Ellen DeGeneres Show YouTube Channel
  • S.I. Newhouse School Of Public Communications At Syracuse University
    Advertising Student Representative
    S.I. Newhouse School Of Public Communications At Syracuse University Nov 2011 - Aug 2012
    Syracuse, Ny
    • Elected by peers to be one of three people to represent the Advertising Major• Served on the Career Development Center Advisory Board• Worked with students and staff on projects for Newhouse

Caroline Appert Skills

Adobe Creative Suite Facebook Microsoft Office Youtube Spanish Speaking Twitter Simmons Mintel Marketing Strategy Social Media Marketing Writing Content Marketing Mediatools Search Engine Optimization Seo Copywriting Email Marketing Travel Writing Indesign Final Cut Express

Caroline Appert Education Details

Frequently Asked Questions about Caroline Appert

What company does Caroline Appert work for?

Caroline Appert works for The Good

What is Caroline Appert's role at the current company?

Caroline Appert's current role is Director of Marketing at The Good.

What is Caroline Appert's email address?

Caroline Appert's email address is ca****@****ood.com

What schools did Caroline Appert attend?

Caroline Appert attended S.i. Newhouse School Of Public Communications At Syracuse University, Pontificia Universidad Católica De Chile.

What skills is Caroline Appert known for?

Caroline Appert has skills like Adobe Creative Suite, Facebook, Microsoft Office, Youtube, Spanish Speaking, Twitter, Simmons, Mintel, Marketing Strategy, Social Media Marketing, Writing, Content Marketing.

Who are Caroline Appert's colleagues?

Caroline Appert's colleagues are Maria Balus, Karthiyesan Balasankar, Lexi Traylor, Noe Bravo, Maggie Paveza, Salem Thewhite, Jane Doe.

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