Caroline Appert Email & Phone Number

Lima, Peru

Lima Province, Peru

• Manage the website, e-marketing campaigns, social media, content creation, and a team of marketing professionals• Led the redesign and launch of three new websites: MEDLIFE marketing site, MEDLIFE travelers portal, and Good Life Expeditions website • Executed the rebranding of both MEDLIFE and Good Life Expeditions to create professionalism and better brand recognition• Worked with our executive team to pivot from travel to fundraising model, creating a campaign that led to our most successful fundraising efforts in 15 years. • Toured the United States to work with non-profit supporters and traveled to select destinations in Latin America to promote and build business relationships with responsible travel companies.

Lima, Peru

Lima Province, Peru

Lima Province, Peru

• Managed the creation & curation of content for Aracari & 3rd party platforms• Oversaw the website (focusing on SEO strategy) and developed the company’s social media presence• Supported public relations efforts including press releases, press trips, and promoting press presence• Designed and implemented e-newsletters (3-5 monthly)• Assisted with sales pitches, ideating and creating special interest itineraries• Developed community-based tourism products

Greater New York City Area

• SONIC Drive-In National Planning Team (Integrated Digital Planning &Strategy Departments)• Managed multi-million dollar budgets & campaigns• Led SONIC into the digital space, doubling online video, paid social & mobile investments YoY by showing strong test success and exceeding KPIs• Maintained involvement with Media Training Program, consulting on program structure & leading all group projects

New York City

• SONIC Drive-In National Planning Team (Strategy Department)• Communicated daily with the client regarding the strategy behind andactivation of National Video & Digital campaigns• Led a ‘Cluster Segmentation’ to develop new brand targets that wereimplemented in all future campaigns• Worked with senior executives & upper management on two newbusiness pitches• Continued involvement with the Media Training Program, co-leadinggroup projects & mentoring participants

New York City

• Participated in intensive media industry training, rotating through differentdepartments in the company• Worked in Strategy on the Verizon Wireless account & worked on aninternal consulting/planning team which worked across clients• Assisted with the creation and presentation of the agency's annual trends report and ideation sessions for clients and their teams• Collaborated with 9 trainees on a presentation on Content Marketing to present to high level executives at the end of 4 months

Burbank, Ca

• Rotated through the five departments: Human Interest, Research, Audience, Web/New Media, and Production• Assisted in the production of The Bethenny Frankel Show• Pitched show segments for season 10 of The Ellen DeGeneres Show• Managed The Ellen DeGeneres Show YouTube Channel

Syracuse, Ny

• Elected by peers to be one of three people to represent the Advertising Major• Served on the Career Development Center Advisory Board• Worked with students and staff on projects for Newhouse

Bachelor Of Science (Bs), Advertising, Cum Laude

6 Month Semester Abroad