Account Executive
Current• Manage a variety of accounts with multiplatform campaigns daily, valued at more than $1 million• Research industry trends, emerging media opportunities, and consumer profiles to present to clients• Develop custom campaign strategies based on client needs to continually revive, grow, and enhance client brand• Cultivate new relationships with business leaders and gatekeepers through networking, cold calling, and referrals• Optimize and analyze client campaigns daily to maintain and grow business• Create unique and engaging content strategy tailored toward specific clients• Achieve key performance indicators on a deadline consistently• Collaborate with news, marketing, and other departments to successfully activate client campaigns• Elected to head quarterly leadership seminars for station employees & to teach company’s core values to peers
