Quinn Pacini Email & Phone Number

Cincinnati, Oh, Us

• Responsible for developing the business strategy, content & operational planning around professional sports (NHL, WNBA, NWSL) & collegiate sports (Big Sky Conference) programming & operations with a focus on driving the highest-level demand, fandom, ratings & revenue.• Work cross functionally, internally and externally, to utilize promotional scheduling & a targeted sponsorship marketing strategies to maximize revenue and operating efficiencies.• Strategic planning and analysis of local/regional sport network media rights & serving in a key senior executive capacity in contract negotiations.• Drive the shaping of the vision, brand, strategy, and execution of Scripps Sports across all platforms with all sports properties.• Oversee all media and team relationships with the goal of ensuring the broadcasts/telecasts are maximized as valuable assets in selling tickets, sponsorships, and in-game and studio advertising inventory. Ensure broadcasts serve as a primary marketing/branding platform for the team.• Develop accurate annual budget goals & closely monitor monthly trends to forecast actual revenue & expense projections throughout the year. Advertising revenues are subject to significant variance based on team performance, ratings, election years, and other external factors. Weekly and daily monitoring of $50M+ operating budget to maintain margin and exceed revenue projections.• Lead the development of creative, integrated corporate partnerships driving both sponsorship and spot sales revenues, while helping build the brand through broadcast activations. Integrate sponsorships into the linear broadcasts and DTC which subtly position the sponsor in a creative and interactive way to fans and viewers.• Create a collaborative business and partnership structure which merges multiple department interests & goals into the broader organizational focus and the overall revenue target for the team.• Reports directly to the President, Scripps Sports.

Cincinnati, Oh, Us

Lead fully functioning multi-platform media stations, KBZK (Bozeman) & KXLF (Butte) with a focus on growing revenue and audience.Contribute as a founding committee member of Scripps Sports. Serve as the primary leader in generating revenue and ratings. Develop strategic plans and operational plans for the stations growth in multi-platform content delivery and revenue generation that is in alignment with the local brand.Senior leader in the efforts to launch and generate revenue as the official media rights holder of the Big Sky Conference, 2022-2025. Lead with positive motivation, direction and insight while holding team accountable for attainment of operational goals.Encourage creativity and innovation across all levels of the organization.Provide visible leadership both inside the station and the community. Develop strong relationships with key clients and other business partners.Effectively communicate to department heads and all employees. Create a collaborative, team-based environment.Provide training and development opportunities to team members.Responsible for all aspects of financial statements and ensuring the stations are compliant with policies regarding those statements. Responsible for station operating and capital expense budgets.Understand and adhere to company policies, and at all times adhere to the highest ethical standards.Work transparently with divisional general manager and other corporate team members to improve multi-platform operations.

Dissolved May 2023

Plano, Tx, Us

• Strategic leader, seeking new, improved, and innovative ways to increase strategic partnership and related commercial revenue-generating opportunities. o Increased revenue 20% by optimizing multiple verticals of inventory and maximizing hospitality, IP, broadcast contracts, naming rights and National Sales revenue streams. o Early adapter to sell digital and social media assets to provide more evergreen exposure for our sponsors. Digital sales are up 12% from 2 years ago. o Highest EBITA in property history.• Bobcat Sports Property has reached the highest annual gross and net sales in its history. o Grew the staff by 1.5x due to the sales growth. o Property hit goal in 2015, 2021, 2022• Determine commercial strategy for corporate partnerships by analyzing the current state of the business, assessing opportunities for improvement and innovation to ensure predictable, repeatable, and scalable results that attract and delight customers, drive revenue growth and increase profitability.o Less than 10% avg. annual attritiono Annual sponsor survey indicates that more than 93% of our sponsors approve of our professionalism, marketing value provided and investment in partnership. o Avg of 7% or less cost of production on all dealso New inventory is added to the rate card each fiscal year to find innovate ways to create revenue and hit sales goals. • Build a pipeline of corporate partnerships opportunities; tracking, valuing, negotiating, executing, and following through to internal integration. Establish a data-driven process utilizing best practices, software, and vendors in the industry.• Ensure the partnership sales and partnership activation team are united and working together towards the same goals. Establish a cooperative work environment with strong intercommunication and collaboration, with both sides operating as one cohesive department.• 2/3 of those hired in my tenure have been promoted within and gone on to larger Universities and elevated roles.

Bozeman, Mt, Us

Integrated Marketing Communications 343Jake Jabs College of Business and Entrepreneurship

Austin, Texas, Us

Campaign Management Responsibilities: • Oversee campaign operations and deliverables as well as performing and/or overseeing in depth analysis of both individual campaign performance and marketing performance across programs and channels. • Understand business, marketing, and considerations and opportunities to drive the growth of the campaign objectives.• Ensure campaign tasks in the internal marketing system are completed, including management of all audit trails for compliance purposes.• Design structured campaign tests, define success criteria, and analyze results.• Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.• Work with internal teams and agencies to build and test creative, landing pages and promotions.Social Media Management Responsibilities: • Manage CDK’s social channels on a day-to-day basis, monitoring all activity, engaging in conversations with our communities, and responding in a timely manner that’s on brand.• Creating and posting content that resonates with our audiences while meeting the objectives of the business• Escalate any major OEM, product, or service issues to the appropriate parties.• Become an advocate of CDK in social media spaces, engaging in dialogues and answering questions on other peoples’ sites where appropriate.• Optimize all social media campaigns using levers including customer targeting, content, creative and bid optimization.• Work closely with the Product Marketing teams on content planning and in responding accurately and appropriately to social comments.• Track, measure and report on channel results.• Manage 1 person: Social Media Coordinator

Austin, Texas, Us

• Oversee the day-to-day eCommerce operation, maintenance, and performance measurement of 40-50 GM dealership account websites.• Primary point of contact for all support and service-related issues for client accounts.• Manage and direct website technical structure, content, design and aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality to positively impact web traffic, the consumer journey, inventory page views and to generate leads.• Provide SEO/SEM, social media, content marketing, strategy, innovation, and process improvement initiatives with clients.• Lead cross-functional efforts to develop and execute short and long-term improvements to clients' online presence and paid search programs.• Analyze digital reporting in order to improve accuracy, boost efficiency, and maintain consistency.• Manage internal and external teams.

Bellevue, Wa, Us

Indoor Cycling InstructorTRX® InstructorSocial Media Consultant

• Lead and develop retail marketing campaigns using innovate and creative programs that encompass integrated social media platforms, POP, events, digital, print, direct mail, and loyalty.• Work within cross-functional teams to successfully develop, design, manage, merchandise, and drive a specific product line that meets the goal of incentivizing retail conversions and creating consumer engagement with the brand.• Oversee internal teams (program development, operations, creative, budget planning) to manage project flow/needs and track team utilization and serve as the main contact to the client.• Provide creative direction to design team and review all production phases: copy/layout, laser mechanicals, list commendations/ orders, and proofs.• Responsible for developing, communicating and monitoring strategies and goals.• Manage, maintain and grow relationships with key senior level business partners, vendors, and clients. • Review new contracts and have a thorough understanding of the client and project including target market, product or service, budget, project goals and dates, ROI metrics and targets.• Assure internal and external stakeholders are aligned.• Manage any changes to specifications, strategy and/or budgets, from the original contract.• Ability to detect and mitigate possible issues, conflicts and disruptions in the business.• Actively participate in post campaign audit; assisting in measuring the success/failure of ongoing programs, bringing significant variances or problems to the attention of the internal team, senior management and possibly the client.

• Worked daily with our retail partners to open new points of distribution and lead all marketing and sales initiatives in the state of Washington.• Increased overall sales 50% year-over-year (YoY), had all major accounts posting positive volume increases YoY, and increased distribution points by 76%. • Created and drove the consumer plan in retail accounts by leading promotional retail programs, distributor incentive programs, retail events, trade promotions, sponsorships and social media.• Responsible for the annual business to build distribution, drive volume in all channels, meet sales objectives.• Called on all key chain accounts to attain authorizations, placements, and schedule promotions. • Lead and develop planning and implementation of retail and distributor programs.• Advised and lead operational planning and execution for assigned promotional programs and initiatives across all channels of business.• Apply retail math to prepare product documentation; product spec sheet, sell sheets, promotional calendar, price lists, etc. • Built strong relationships with accounts, partners, and key organizations by providing excellent product and market knowledge. • Managed 3 people.

Preston, Washington, Us

• Campaign planning, execution, project management and analysis• Success in rolling out, selling & branding on national and regional platforms• Managed every detail of 40-50 promotional related events & trade shows per year• Directly interface with clients on a daily basiso Managed 20 major sponsorship accounts; Seafair, Susan G. Komen, Seattle Marathon, etco Activated TalkingRain’s 1st national marketing campaign; www.eliteathletics.como Cross promoted TalkingRain brands through corporate clientso Managed billing and payments• Interactive experienceo Created TalkingRains first Social Media Marketing effortso Collaborated on the creation of new product website www.drinktwist.como Collaborated on redesigning the corporate website www.talkingrain.como Project Manager for actiVwater blog (under construction) www.actiVwater.com• Interface directly with marketing firms o Give direction for designing marketing collateral and POS materialso Managed the creative process and final production• Direct experience developing print and outdoor mediao 2007 summer Twist campaign of billboards, bus wraps and wild postings in Seattle & Denvero Designed print ads, shirts, leave behinds, banners, signage and moreo Managed payment and billing

• Produced opponents packets/provided media credentials and hotel packets/updated media guides • Prepared press releases, media blasts, crisis plan and business plan

Seattle, Wa, Us

• Helped increase revenue for athletic programs through advertising and broadcast rights. • Negotiated B2B sponsorships and media accounts

Ma, Sport Business Administration W/ Emphasis In Marketing

Ma, Counseling Psychology

Bs, Psychology