Caroline B. Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Texas, Us

In this role, I perform senior-level editorial work, including revising and proofreading policy updates and guides, completing website updates and maintenance, and ensuring the accessibility of public-facing documents. Additionally, I engage in many projects that include technical writing, as I routinely author departmental SOPs and revise others' departmental SOPs. Previously, I:• Overhauled the departmental style guide to reflect changes to TWC policy, terminology, and rules• Led the implementation of a new software system to bring Workforce Editing service requests into line with other comparable departments• Created a 54-page onboarding guide for managers and new employees packed with technical assistance and complete with appropriate graphic elements• Collaborated with intra-departmental staff to establish timelines and divide assignments for large projects, including one in which 22 individual pieces of guidance were issued same-day• Performed a comprehensive audit of all previously and currently published web guidance for adherence to CMS best practicesI also:• Remediate documents for web accessibility in Word and Acrobat• Use the in-house CMS to create and update new web pages, including the addition of graphic elements and other page content to optimize for readability• Issue announcements to large groups via text and email and monitor analytics

Austin, Texas, Us

You: a small business owner without the budget for a full marketing or communications team. Me: Your new MarComms bestie. I get it; you're busy. But you don't have to do it all yourself when it comes to content, and you don't need five different agencies with five different specialties, either. Save time and money by hiring a generalist with a deep bench of skills and experience who can help you improve your event marketing game, content strategy, copy, website, press coverage, graphic design, brand and event photography and social media. I can help you:• Analyze your current communications strategy and deliver an audit in a clear, easy-to-understand format• Identify the most effective channels to gain views that become clients and build templates to use them• Brand your business, producing a brief as well as print and digital collateral to create consistency in your communications • Create content for a website that converts (brand photos, copy, design)• Produce visually stunning case studies or white papers to prove why you are the best in the business in a clear style addressing common client pain points• Build out your content calendar with blogs, email templates and social media posts that answer real customer questions• Set up your CRM • Design promotional merchandise that real people actually want to increase your brand awareness• Plan promotional events and design supporting materials like invitations, consumables and commemorative merchandise• Increase earned media through effective press releases

Austin, Tx, Us

I authored all internal and external communications, as well as managed all HR issues and records keeping. I acted as the Felix Media Solutions’ brand guardian by maintaining a modern and professional outreach strategy.In this role, I:• Served as a member of the Senior Leadership Team, the body responsible for setting policy and making company-wide decisions• Increased press coverage by 50 percent in relevant local and trade publications• Maintained SEO ranking as top search result in three keywords by regular blog posting• Increased engagement by 95 percent during a targeted social push during a SXSW event • Collaborated on the first FMS case studies and began a case-study and marketing content library• Managed client relationships through targeted gifting, greetings, email outreach and more• Created company announcements, awards nominations, functional job descriptions and more, as well as writing in voice as CEO, COO and CFO• Produced, edited and distributed the first employee handbook • Developed the first employee orientation program and materials

Austin, Tx, Us

This employment was part-time and concurrent with my time at the Texas Parks and Wildlife Department. In this role, I contributed to the development of Felix Media Solutions' nascent content marketing library. I:• Photographed employees to create employee directory in a studio setting• Wrote and edited press releases, blog posts, social media copy, awards nominations and more• Collaborated to produce email templates for marketing emails in Mail Jet, a proposal template for sales bids, and other print and digital collateral to promote company products and services

Austin, Tx, Us

In this role, I was chiefly responsible for Executive Office communications and for project management surrounding Commission meetings. Additionally, I served the COO and as a backup for the assistant to the Executive Director of a 3,000-person government agency for administrative tasks.At TPWD, I:• Drafted, fact-checked and edited executive correspondence, email and press releases• Completed an overhaul of the agency style manual to reflect new procedures, AP style changes, best practices in grammar and more• Wrote scripts for the Chairman of the Commission and Executive Director for public events• Managed the Commission process, an event-planning and government regulations requirement involving an open public meeting to present new regulations and take public comment• Managed the 300+ page book of regulations produced every two months by different divisions throughout the agency • Edited the book for style and grammar to maintain a consistent tone• Updated the division website and Commission web pages to accurately reflect changes to regulations and personnel

When I decided to leave journalism to explore corporate communications and marketing, I knew I had transferable skills, but a significant knowledge gap when it came to their application. I stepped back from full-time employment to pursue continuing education and accept freelance clients to practice and display new competencies. I took several online courses to improve my use of Adobe Illustrator and learn SEO. I also accepted one long-term and several short-term clients and worked on projects including social media management, website copy and content, one-sheets, press releases, brand/event photography and merchandise design.

Cedar Park, Texas, Us

Several Granite Publications properties split from the parent company in 2017, including the large-circulation Hill Country News, which was the paper I served. My position was brought into the new company to maintain this flagship paper’s continuity. I was promoted to Team Lead of the new Pages Division, and I:• Supervised 1-3 employees to create multiple print newspapers from 8-24 pages and online graphics with a turnaround time of 2-3 days• Created system to catalog and track template updates and changes for all newspapers that received design service, eliminating errors and rebuilds due to incorrect templating• Wrote the manual for new employee training for the Pages Division• Increased divisional efficiency by as much as 50 percent by eliminating rebuilds of “yearbook-style” publications • Efficiently managed large amounts of data to analyze and produce graphic layouts that are understandable to all education levels

I began my employment at Granite in 2016 after moving north of Austin. Here, I:• Collaborated with outside organizations as a subcontractor to complete marketing projects including magazines and brochures• Designed web graphics and newspaper pages for weekly and bi-weekly publications using Adobe Photoshop, InDesign, Lightroom, and Illustrator with a turnaround time of 1-2 days• Provided final proof of copy• Created marketing materials, including a company coloring book, postcards, banners and more to help promote Granite Printing, a sister company to Granite Publications

Pittsford, New York, Us

I moved to Austin in 2014 and began employment with Gatehouse Media. My accuracy, speed and inventive designs earned me a place on the team that handled the flagship paper, The Las Vegas Review-Journal, the largest-circulation newspaper in the state of Nevada. In this role, I:• Worked in a team of 5-7 people to complete 5+ daily large-circulation newspapers (including covers and section heads) per night using Adobe InDesign and SAXOtech CMS• Provided final proof of copy• Contributed to the smooth integration of the Leesburg Daily Commercial by taking over after immediate launch, helping editors to understand rules and protocol of design center and creating a well-designed product while meeting deadlines and building rapport with staff

During my last semester at Baylor University, I was invited to write a weekly "youth issues" column for publication online and in print at a local newspaper in the region of my hometown. At the Orange County Penny-Record, I:• Addressed a variety of topics while maintaining a consistent voicefor the column• Wrote clear and concise columns that required minimal to no editing

During my time at Baylor, I had experience as a reporter, an editor and a graphic designer, but not much as a photographer. I decided to take freelance assignments to round out my portfolio and operated under the name "Bent Daisy."I developed a working relationship with the Beaumont Civic Ballet and photographed several performances. I also pursued private clients during this time. In this capacity, I:• Created stunning photographs of pop-up and scheduled events and private clients• Prepped, shot and edited photos across multiple projects within two weeks of shoot date• Processed photos in Adobe Lightroom and Photoshop (with retouching upon request)• Exported, organized and resized photos as necessary• Maintained equipment inventory• Used and manipulated natural and studio lighting to present clients and products in best manner• Managed social media accounts and use social media to promote services• Managed clerical duties such tracking expenses and scheduling shoots

I worked here part-time in the summers before college to gain real-world experience. Immediately after my college graduation, I returned to Beaumont to strengthen my portfolio with photography samples and gain additional writing samples as a columnist for the Penny-Record. During this period, I continued my part-time employment at Dr. Chavis's office. I:• Scheduled and verified patient appointments• Answered phones, took notes and relayed messages while greeting patients and checking them in for their appointments• Scheduled procedures for patients with St. Elizabeth operating room according to established protocols• Performed records maintenance, organization, upkeep and disposal with HIPAA compliance• Mailed and faxed records as requested to approved recipients (patients, co-managing case partners, approved healthcare proxies)• Managed safe records disposal• Filled in for the office manager during PTO or breaks

I volunteered to student-teach reporting and writing for Professor Carol Perry's PR Agency Class in my final semester at Baylor University. The class ultimately produced several magazines. Due to my contributions, I was named the editor of Going Places, the magazine of the International Education Program. In this capacity, I:• Managed 11 writers to develop stories and meet deadlines• Edited student work for libel, clarity, style and grammar• Ensured professionalism of the overall publication by encouraging consistent voice

I was promoted in December 2012. As Editor-in-Chief, I was not only responsible for managing a professional publication, but also mentoring younger students pursuing real-world journalism experience. During the time I held this role, I: • Managed a staff of 20+ editors, reporters and photographers to produce an award-winning student publication four times a week• Chaired the Editorial Board, which produced weekly editorials• Directed coverage and determined the newsworthiness of local events during budget meetings, which I led• Communicated with readers as the public face of the newspaper and accepted and screened Letters to the Editor based on community guidelines • Restructured staff to better serve a "digital-first" mentality• Implemented social media strategy to build publication's digital presence• Wrote and edited breaking news and feature articles for publication online and in print

After serving as a copy editor for my sophomore year, I moved into the city editor position. This role was responsible for editing breaking news stories and managing a staff of writers covering crime, government and other local news. This position served as the backup for the editor-in-chief. During my time as city editor, I:• Managed a staff of 10+ beginning reporters and writers to create 4-7 stories per day for an award-winning student publication produced four times a week• Served as a member of the Editorial Board• Directed breaking news coverage• Monitored the wire and social media for breaking news• Wrote news and feature articles for publication in print and online

I was first employed by my college newspaper, the Baylor Lariat, as a copy editor in the fall of my sophomore year. As a copy editor, I:• Edited 6-10 student news stories per night for libel, style and grammar • Used Adobe InDesign and Photoshop to create upwards of four news pages per night (and more for special sections) that emphasize content and pull in readers• Collaborated with photographers to create strong designs that make good use of available art• Wrote monthly columns for the Opinions Section