Caroline B.

Caroline B. Email and Phone Number

Content Strategist, Programs and Events @ Manychat
Austin, TX, US
Caroline B.'s Location
Austin, Texas Metropolitan Area, United States, United States
About Caroline B.

An ex-journalist, a freelance marketer and a person really interested in the link between optimal productivity and taking care of yourself walks into a LinkedIn bio. It’s me; I’m Caroline, and I don’t have multiple identities — just the irresistible desire to totally understand storytelling, collaboration and what it takes to do those things to the best of my ability. I just finished a sabbatical intended to realign my life in a new direction, complete with travel, time with my loved ones, a little client work and one metric ton of continuing education. (And twelve years of overdue doctor appointments. Did you know you are supposed to get a Tetanus booster every ten years? Whoops!)Now, that’s a joke. What’s not a joke is how seriously I view my craft.I’ve spent years freelancing on top of my 9-to-5 in order to max out my skill stack and be ready to handle any challenge that comes my way, and I want to use that knowledge, passion and slight tendency towards hyperfixation to help tell stories in my community. Thanks for following my journey so far, and be sure to connect or DM me — I’m here to make friends.I can’t wait to meet you!Any content on this page is personal and does not reflect my employer. I am not an authorized representative for my current employer and do not speak for this organization.

Caroline B.'s Current Company Details
Manychat

Manychat

View
Content Strategist, Programs and Events
Austin, TX, US
Website:
manychat.com
Employees:
430
Caroline B. Work Experience Details
  • Manychat
    Content Strategist, Programs And Events
    Manychat
    Austin, Tx, Us
  • Manychat
    Manychat
    Austin, Tx, Us
  • Texas Workforce Commission
    Editor Ii
    Texas Workforce Commission Feb 2024 - Present
    Austin, Texas, Us
    In this role, I perform senior-level editorial work, including revising and proofreading policy updates and guides, completing website updates and maintenance, and ensuring the accessibility of public-facing documents. Additionally, I engage in many projects that include technical writing, as I routinely author departmental SOPs and revise others' departmental SOPs. Previously, I:• Overhauled the departmental style guide to reflect changes to TWC policy, terminology, and rules• Led the implementation of a new software system to bring Workforce Editing service requests into line with other comparable departments• Created a 54-page onboarding guide for managers and new employees packed with technical assistance and complete with appropriate graphic elements• Collaborated with intra-departmental staff to establish timelines and divide assignments for large projects, including one in which 22 individual pieces of guidance were issued same-day• Performed a comprehensive audit of all previously and currently published web guidance for adherence to CMS best practicesI also:• Remediate documents for web accessibility in Word and Acrobat• Use the in-house CMS to create and update new web pages, including the addition of graphic elements and other page content to optimize for readability• Issue announcements to large groups via text and email and monitor analytics
  • Vivat Caroline Studio
    Marketing And Communications
    Vivat Caroline Studio Oct 2017 - Present
    Austin, Texas, Us
    You: a small business owner without the budget for a full marketing or communications team. Me: Your new MarComms bestie. I get it; you're busy. But you don't have to do it all yourself when it comes to content, and you don't need five different agencies with five different specialties, either. Save time and money by hiring a generalist with a deep bench of skills and experience who can help you improve your event marketing game, content strategy, copy, website, press coverage, graphic design, brand and event photography and social media. I can help you:• Analyze your current communications strategy and deliver an audit in a clear, easy-to-understand format• Identify the most effective channels to gain views that become clients and build templates to use them• Brand your business, producing a brief as well as print and digital collateral to create consistency in your communications • Create content for a website that converts (brand photos, copy, design)• Produce visually stunning case studies or white papers to prove why you are the best in the business in a clear style addressing common client pain points• Build out your content calendar with blogs, email templates and social media posts that answer real customer questions• Set up your CRM • Design promotional merchandise that real people actually want to increase your brand awareness• Plan promotional events and design supporting materials like invitations, consumables and commemorative merchandise• Increase earned media through effective press releases
  • Felix Media Solutions
    Director Of Personnel And Communications
    Felix Media Solutions Aug 2021 - Aug 2022
    Austin, Tx, Us
    I authored all internal and external communications, as well as managed all HR issues and records keeping. I acted as the Felix Media Solutions’ brand guardian by maintaining a modern and professional outreach strategy.In this role, I:• Served as a member of the Senior Leadership Team, the body responsible for setting policy and making company-wide decisions• Increased press coverage by 50 percent in relevant local and trade publications• Maintained SEO ranking as top search result in three keywords by regular blog posting• Increased engagement by 95 percent during a targeted social push during a SXSW event • Collaborated on the first FMS case studies and began a case-study and marketing content library• Managed client relationships through targeted gifting, greetings, email outreach and more• Created company announcements, awards nominations, functional job descriptions and more, as well as writing in voice as CEO, COO and CFO• Produced, edited and distributed the first employee handbook • Developed the first employee orientation program and materials
  • Felix Media Solutions
    Marketing And Communications Associate
    Felix Media Solutions Mar 2020 - Jul 2021
    Austin, Tx, Us
    This employment was part-time and concurrent with my time at the Texas Parks and Wildlife Department. In this role, I contributed to the development of Felix Media Solutions' nascent content marketing library. I:• Photographed employees to create employee directory in a studio setting• Wrote and edited press releases, blog posts, social media copy, awards nominations and more• Collaborated to produce email templates for marketing emails in Mail Jet, a proposal template for sales bids, and other print and digital collateral to promote company products and services
  • Texas Parks And Wildlife Department
    Executive Staff
    Texas Parks And Wildlife Department Jun 2018 - Aug 2021
    Austin, Tx, Us
    In this role, I was chiefly responsible for Executive Office communications and for project management surrounding Commission meetings. Additionally, I served the COO and as a backup for the assistant to the Executive Director of a 3,000-person government agency for administrative tasks.At TPWD, I:• Drafted, fact-checked and edited executive correspondence, email and press releases• Completed an overhaul of the agency style manual to reflect new procedures, AP style changes, best practices in grammar and more• Wrote scripts for the Chairman of the Commission and Executive Director for public events• Managed the Commission process, an event-planning and government regulations requirement involving an open public meeting to present new regulations and take public comment• Managed the 300+ page book of regulations produced every two months by different divisions throughout the agency • Edited the book for style and grammar to maintain a consistent tone• Updated the division website and Commission web pages to accurately reflect changes to regulations and personnel
  • Freelance
    Freelance/Continuing Education
    Freelance Oct 2017 - Jun 2018
    When I decided to leave journalism to explore corporate communications and marketing, I knew I had transferable skills, but a significant knowledge gap when it came to their application. I stepped back from full-time employment to pursue continuing education and accept freelance clients to practice and display new competencies. I took several online courses to improve my use of Adobe Illustrator and learn SEO. I also accepted one long-term and several short-term clients and worked on projects including social media management, website copy and content, one-sheets, press releases, brand/event photography and merchandise design.
  • Fenice Community Media Group
    Lead Page Designer
    Fenice Community Media Group Apr 2017 - Oct 2017
    Cedar Park, Texas, Us
    Several Granite Publications properties split from the parent company in 2017, including the large-circulation Hill Country News, which was the paper I served. My position was brought into the new company to maintain this flagship paper’s continuity. I was promoted to Team Lead of the new Pages Division, and I:• Supervised 1-3 employees to create multiple print newspapers from 8-24 pages and online graphics with a turnaround time of 2-3 days• Created system to catalog and track template updates and changes for all newspapers that received design service, eliminating errors and rebuilds due to incorrect templating• Wrote the manual for new employee training for the Pages Division• Increased divisional efficiency by as much as 50 percent by eliminating rebuilds of “yearbook-style” publications • Efficiently managed large amounts of data to analyze and produce graphic layouts that are understandable to all education levels
  • Granite Publications
    Graphic Designer/Copy Editor
    Granite Publications Jan 2016 - Apr 2017
    I began my employment at Granite in 2016 after moving north of Austin. Here, I:• Collaborated with outside organizations as a subcontractor to complete marketing projects including magazines and brochures• Designed web graphics and newspaper pages for weekly and bi-weekly publications using Adobe Photoshop, InDesign, Lightroom, and Illustrator with a turnaround time of 1-2 days• Provided final proof of copy• Created marketing materials, including a company coloring book, postcards, banners and more to help promote Granite Printing, a sister company to Granite Publications
  • Gatehouse Media
    Graphic Designer/Copy Editor - Large Dailies Unit
    Gatehouse Media Dec 2014 - Jan 2016
    Pittsford, New York, Us
    I moved to Austin in 2014 and began employment with Gatehouse Media. My accuracy, speed and inventive designs earned me a place on the team that handled the flagship paper, The Las Vegas Review-Journal, the largest-circulation newspaper in the state of Nevada. In this role, I:• Worked in a team of 5-7 people to complete 5+ daily large-circulation newspapers (including covers and section heads) per night using Adobe InDesign and SAXOtech CMS• Provided final proof of copy• Contributed to the smooth integration of the Leesburg Daily Commercial by taking over after immediate launch, helping editors to understand rules and protocol of design center and creating a well-designed product while meeting deadlines and building rapport with staff
  • Orange County Penny-Record
    Columnist
    Orange County Penny-Record Aug 2013 - Jul 2015
    During my last semester at Baylor University, I was invited to write a weekly "youth issues" column for publication online and in print at a local newspaper in the region of my hometown. At the Orange County Penny-Record, I:• Addressed a variety of topics while maintaining a consistent voicefor the column• Wrote clear and concise columns that required minimal to no editing
  • Bent Daisy Photography
    Photographer
    Bent Daisy Photography Apr 2014 - Dec 2014
    During my time at Baylor, I had experience as a reporter, an editor and a graphic designer, but not much as a photographer. I decided to take freelance assignments to round out my portfolio and operated under the name "Bent Daisy."I developed a working relationship with the Beaumont Civic Ballet and photographed several performances. I also pursued private clients during this time. In this capacity, I:• Created stunning photographs of pop-up and scheduled events and private clients• Prepped, shot and edited photos across multiple projects within two weeks of shoot date• Processed photos in Adobe Lightroom and Photoshop (with retouching upon request)• Exported, organized and resized photos as necessary• Maintained equipment inventory• Used and manipulated natural and studio lighting to present clients and products in best manner• Managed social media accounts and use social media to promote services• Managed clerical duties such tracking expenses and scheduling shoots
  • Dr. Tamerla Chavis, Md, Pa
    File Clerk/Office Manager Backup
    Dr. Tamerla Chavis, Md, Pa Jan 2014 - Jul 2014
    I worked here part-time in the summers before college to gain real-world experience. Immediately after my college graduation, I returned to Beaumont to strengthen my portfolio with photography samples and gain additional writing samples as a columnist for the Penny-Record. During this period, I continued my part-time employment at Dr. Chavis's office. I:• Scheduled and verified patient appointments• Answered phones, took notes and relayed messages while greeting patients and checking them in for their appointments• Scheduled procedures for patients with St. Elizabeth operating room according to established protocols• Performed records maintenance, organization, upkeep and disposal with HIPAA compliance• Mailed and faxed records as requested to approved recipients (patients, co-managing case partners, approved healthcare proxies)• Managed safe records disposal• Filled in for the office manager during PTO or breaks
  • Going Places Magazine
    Editor
    Going Places Magazine Sep 2013 - Dec 2013
    I volunteered to student-teach reporting and writing for Professor Carol Perry's PR Agency Class in my final semester at Baylor University. The class ultimately produced several magazines. Due to my contributions, I was named the editor of Going Places, the magazine of the International Education Program. In this capacity, I:• Managed 11 writers to develop stories and meet deadlines• Edited student work for libel, clarity, style and grammar• Ensured professionalism of the overall publication by encouraging consistent voice
  • The Baylor Lariat
    Editor-In-Chief
    The Baylor Lariat Dec 2012 - May 2013
    I was promoted in December 2012. As Editor-in-Chief, I was not only responsible for managing a professional publication, but also mentoring younger students pursuing real-world journalism experience. During the time I held this role, I: • Managed a staff of 20+ editors, reporters and photographers to produce an award-winning student publication four times a week• Chaired the Editorial Board, which produced weekly editorials• Directed coverage and determined the newsworthiness of local events during budget meetings, which I led• Communicated with readers as the public face of the newspaper and accepted and screened Letters to the Editor based on community guidelines • Restructured staff to better serve a "digital-first" mentality• Implemented social media strategy to build publication's digital presence• Wrote and edited breaking news and feature articles for publication online and in print
  • The Baylor Lariat
    City Editor
    The Baylor Lariat Aug 2012 - Dec 2012
    After serving as a copy editor for my sophomore year, I moved into the city editor position. This role was responsible for editing breaking news stories and managing a staff of writers covering crime, government and other local news. This position served as the backup for the editor-in-chief. During my time as city editor, I:• Managed a staff of 10+ beginning reporters and writers to create 4-7 stories per day for an award-winning student publication produced four times a week• Served as a member of the Editorial Board• Directed breaking news coverage• Monitored the wire and social media for breaking news• Wrote news and feature articles for publication in print and online
  • The Baylor Lariat
    Copy Editor
    The Baylor Lariat Aug 2011 - May 2012
    I was first employed by my college newspaper, the Baylor Lariat, as a copy editor in the fall of my sophomore year. As a copy editor, I:• Edited 6-10 student news stories per night for libel, style and grammar • Used Adobe InDesign and Photoshop to create upwards of four news pages per night (and more for special sections) that emphasize content and pull in readers• Collaborated with photographers to create strong designs that make good use of available art• Wrote monthly columns for the Opinions Section

Caroline B. Education Details

  • Baylor University
    Baylor University
    Journalism

Frequently Asked Questions about Caroline B.

What company does Caroline B. work for?

Caroline B. works for Manychat

What is Caroline B.'s role at the current company?

Caroline B.'s current role is Content Strategist, Programs and Events.

What schools did Caroline B. attend?

Caroline B. attended Baylor University.

Who are Caroline B.'s colleagues?

Caroline B.'s colleagues are Muhammad Wasi, Meline Harutyunyan, Nino Tkemaladze, Ilya Fedosov, Sergei Kochetov, Varvara Nuralieva, Abiodun Daniel.

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