Caroline Cabral Email & Phone Number

São Paulo

My focus is on leading Employer Branding strategies targeting the technology audience. Over the years, I have developed a diverse range of initiatives essential for strengthening our presence and reputation in the market.My responsibilities focused on Employer Branding management:- Developing and managing Inbound Recruiting projects, ensuring that we attract qualified talent aligned with our values and Organizational Culture. This includes managing all digital channels of the Employer Brand focused on technology topics (Website, Blog, Podcast, Newsletter, etc.).- Conducting activations at sponsored events, not only to increase the visibility of our brand but also to establish meaningful connections with potential collaborators.- Organizing proprietary events, such as the Hot N'Codes, as part of our engagement strategy with the technology community. Also, conducting actions at third-party events for external relationship building.- Overseeing the production and monitoring of the Pod&Dev Podcast, a crucial platform for sharing knowledge and relevant insights with our target audience.- Developing and implementing the EVP (Employee Value Proposition), highlighting the unique benefits of being part of our team.My responsibilities related to communication processes:- Developing strategic communication campaigns that promote a strong and cohesive Organizational Culture.- Standardizing and optimizing internal communication tools, ensuring effectiveness and consistency in all communications.- Refining and implementing the tone of voice and visual identity of our employer brand, ensuring a coherent and engaging representation.- Mapping and continuously improving the candidate/employee journey to enhance the overall user experience.- Planning and executing internal events that promote engagement and strengthen the sense of belonging among employees.

Belo Horizonte

Specialized in positioning and managing the employer brand for the Tech persona, my role encompasses a strategic journey from brand diagnosis, through the development and evolution of strategy, to the analysis of results and elaboration of accompanying reports.My responsibilities include:- Mapping specific employer brand needs tailored to the technology context.- Crafting content strategy for the Hot Hackers community.- Establishing and managing external channels for the community.- Defining Tech editorial guidelines for Hotmart's social media platforms.- Providing support in organizing Tech events.- Implementing influencer activation strategies within the Tech sphere.Furthermore, I am actively involved in various other projects in Employer Branding and related areas:- Project construction and implementation of the EVP.- Development of an internal channel matrix.- Revision and implementation of the ATS (Applicant Tracking System).- Planning and execution of engagement campaigns.

São Paulo

Engaged in Employer Brand Management, my focus lies on strategic alignment of brand identity and tailored communication for diverse audiences. The transition from traditional corporate environments to the technology sector posed a significant challenge, requiring skill in harmonizing brand elements and adjusting the message for each audience segment.My role involved:- Structuring the scope of operations and departmental priorities.- Initiating the EVP project in collaboration with specialized consultants.- Collecting and analyzing data on brand health.- Coordinating in-person activities such as event participation, mentorship programs, and partnerships with Junior Enterprises.- Producing relevant content, including articles, e-books, and short videos.- For the corporate management audience, efforts were focused on organizing lectures, meetings, and engaging with communities and Junior Enterprises. Conversely, the strategy for the technology audience centered on cultivating relationships with tech communities, sponsoring events, crafting event agendas, and providing targeted mentorship and lectures.Key projects include the Falconi booth at the 2021 National Junior Enterprise Meeting (ENEJ), highlighting the EVP scope and the Employer Brand Health Panel.

Belo Horizonte

Working within the projects nucleus of the human resources area, my focus was on employer brand and culture projects.- Leading Inbound Recruiting, candidate conversion funnel goals.- Developing editorial content for the blog and LinkedIn.- Crafting and revising articles.- Executing the brand positioning strategy with pillars and activation channels.- Mapping the employee journey and prioritization map.- Building relationships with universities, participating in technology events.- Establishing and managing the culture ambassador project, from election to committee leadership, culture material review, reinforcement actions, and culture rituals.- Analyzing climate surveys and specific thermometers.Highlighted projects: Culture ambassadors, comprehensive journey mapping, and proposal for prioritizing experience actions. Evolution of content project and metric dissemination, as well as the development of the employer brand health report.

Belo Horizonte

Engagement divided between Employer Branding and Talent Acquisition.Employer Branding- Development of Inbound Recruiting, a content production project focused on generating brand awareness.- Conducting structured interviews for article construction, publication, internal and external dissemination.- Defining editorial guidelines, measuring results through the attraction funnel and traffic generation.- Internal and external brand perception surveys.- Creation of the employer brand health dashboard. Based on this work, the first Prodap EVP proposal emerged.- Highlighted Projects: Initial value proposition proposal and maturation of the content project.Talent Acquisition- Recruiting talent from the beef and dairy farming sectors. National-level high-complexity vacancies, adapted strategies, active hunting, and inclusion of this audience in Inbound Recruiting strategies. - Average of 15 vacancies per month.Highlighted Projects: Editorial "Agents of Transformation" recounting the stories of major market references employed by the company. Hiring 4 consulting specialists for highly competitive regions. Leadership in the project to open the new industrial unit in Barra do Garças.

Belo Horizonte

Specialized in recruiting Technology professionals.Roles worked on: Software Developer (c#, .NET, React, React native, Node Js, Java, JavaScript), Systems Architect, UX design, UI design, Product Design, Data Analyst, Data Scientist, DevOps (SRE Engineer), Product Owner, Product Manager, Agilists, and more. From internship levels to specialists.Implemented technical interviews with new methodologies such as code review and portfolio analysis. Also implemented the culture interview methodology with ambassador training to conduct evaluations. Reduced hiring SLA from 182 calendar days to 42 calendar days. Maturation of indicators and implementation of the dashboard built in Tableau.Highlighted projects: Content project, Tech persona design, and maturation projects for the stages of the selection process.

Belo Horizonte

Engagement in the recruitment process for professionals in the agribusiness, technology, finance, administrative, industry, and marketing sectors.Participation in the restructuring of the attraction and selection area, activities related to defining job scopes, metrics, and talent acquisition strategies. Experience in conducting competency-based interviews, culture interviews, technical assessments in various business areas, structured feedback sessions. Experience in hiring positions ranging from analyst levels (junior, mid-level, and senior) to coordinators, managers, and directors. Average of 20 positions filled per month.Highlighted projects: Implementation of the ATS (Application Tracking System) and construction of the indicators dashboard in Excel.

Belo Horizonte

Engagement in the recruitment process for healthcare professionals.End-to-end involvement in the process, averaging 30 vacancies per month in intern, assistant, and nursing positions. Group and individual interviews, profile design, analysis of behavioral tests, feedback sessions, collection, and verification of documentation.Highlighted projects: Participation in the recruitment of the healthcare team for the new hospital unit in Betim-Contagem.

Mba, Marketing, Branding, And Growth

Certification, Management, Technology, And Leadership

Bachelor'S Degree And Teaching License, Psychology

Pós-Graduação Stricto Sensu - Mestrado, Organizational Communication, General