Caroline Coote Email & Phone Number

Managing, planning and implementing a product portfolio and suite of campaigns to successfully deliver attention, behaviour change and engagement targets.

Poole, England, United Kingdom

Working with distribution partners around the world to ensure Reid branding and marketing is inline with brand guidelinesDeveloping the marketing strategy for new market entry and / or new product launches in current marketsManaging the website including managing external agencies, with the aim of continued growth in sessions and usersBuilding the consumer brand strategy across social channels including Facebook, Instagram, Tik Tok and Linked InManaging the marketing team to ensure their ongoing development and learningBuilding and maintaining brand guidelines and ensuring all physical and digital assets follow this

Sydney, Australia

Sydney, Australia

Sydney, Australia

Design and delivery of a calendar of campaigns to support the customer value proposition for Woolworths.com.au, including the re-branding of the Click & Collect service and alsoseasonal and acquisition activity. Managing creative and production agencies to develop campaign elements including in store marketing assets, local marketing activity and direct marketing (eDM, digital display, DRTV), ensuring timely delivery of assets and overseeing that artwork, budgets and legal T&Cs are approved and on brand. Guided by insights gained from customer research I developed a brand toolkit and messaging matrix to delivery consistency of creative and message across all above and below the line channels.

London, United Kingdom

Managing campaigns to support new product launches and new Walt Disney Studio and Disney Channel properties, with the objective of driving awareness, footfall, sales conversion, enhanced in store experience and brand affinity.Delivery of campaign elements including in store marketing assets (POS, competitions, promotions and staff incentives), PR, local marketing activity (charity partnerships, shopping malls and high street associations) and relevant commercial partnerships.Working closely with the digital team to build a strategic timeline of campaign support incorporating engaging social media content, CRM, paid search, affiliates and blogger/vlogger outreach. Creation of the overarching communications strategy to support the campaign throughout its lifecycle, ensuring a consistent and relevant message across all marketing channels and target consumer segments (‘the right message reaching the right people at the right time’).Localisation of assets and sharing of best practice across 8 markets, taking into account local cultures, customs and promotional legalities.Planning and delivery of bespoke marketing activity at the Disney Store concession at Harrods department store, supporting with seasonal opportunities, unique product launches and key Walt Disney activity.Design and execution of a portfolio of events including store openings, Charity partnership activity, media and celebrity parties, PR events and various product showcases and launches.PR support and agency liaison, working with the PR team to identify exposure opportunities and developing press tools.

The Walt Disney Company, Hammersmith

• Marketing Campaign design and execution• Project Management• Product Launches• PR support• Partnership promotional activity• Event Management• Managing the development of the Marketing Intern

The Walt Disney Company, Hammersmith London

My role within the Operations Department included:• Providing written communication to Stores.• Key contact for Product Issues.• Managing the production of sales impactive information.• Coordinating all Promotional communication and some reporting• Monitoring Promotional Legalities • Managing the Operations Assistant• Production and maintenance of documented Standard Operating Procedures for Stores• Joint organiser of the Regional Meetings in Birmingham and heavily involved with the annual Store Manager Conferences in Paris including organising the Awards Night.

The Walt Disney Company, Hammersmith, London

Bachelor Of Science (Bs), Marketing And Economics

Education record