Caroline Keros Email & Phone Number

Dedicated sales professional with a proven track record of consistently surpassing sales targets. A results-oriented individual committed to driving revenue growth and exceeding expectations. Achieved over 100% to goal for consecutive years, demonstrating a commitment to exceeding sales targets.

Spearheaded the launch of reputation management division, resulting in a 80% client increase in review response and a rise in customer loyalty. Implemented marketing analytics tools, resulting in improved ROI measurement and data-driven decision-making.

Ann Arbor, Michigan, United States

• Responsible for marketing strategy, business development and account management of SaaS and on-premise enterprise applications. Served as head of a direct team of four.
• $800,000 in fresh client opportunities produced by pioneering quarterly business reviews as a forum for ensuring proper summary of the value message and effective relationship cultivation by account managers.
• Coached sales skills and techniques with team members in monthly cross-training exercises and provided access to professional development courses for business development representative, account executive, sales.
• Inaugurated the company’s use of net promoter scoring, recording two quarterly nine ratings that provided validation of quality and satisfaction needed to assist sales campaigning.
• Raised the competitiveness and profitability of a newly developed product by directing a rebranding initiative that clearly communicated the benefits of the offering to a wide range of target markets and customer groups.
• 50+% increase in leads generated by a virtual trade show compared to output from the prior-year’s in-person event. The change overcame restrictions imposed by the COVID 19 pandemic.

Ann Arbor, Michigan

• Led a group of 15 in new product development, market expansion, technology partnerships, and hiring and training.
• Enriched the payback from differing retail channels by designing journey maps that illustrated the variety of customer interactions with the brand allowing honing of segmentation strategies.
• Prepared marketing plans and related budgets that provided resources essential to accelerate business growth and ensure a cohesive customer experience at every touchpoint.
• Professionalized the sales management process by restructuring the organization, assigning people-supervision responsibility to individuals with the title “manager”, and hiring one experienced director and four.

• Managed the promotional strategy for multi-million dollar Mattel and Mega portfolios of 2,000+ SKUs sold to two major retailers, piloting all e-commerce, merchandising, and trade promotions through a three-member staff.
• $21 million of incremental volume with 25% ROI and 200% lift generated by collaborating with the customer in leveraging vendor funding to enhance a merchandising effort.
• Shepherded a group of 75 globally dispersed, multi-level executives, managers, and product teams in preparing and delivering a c-suite presentation to a major retail chain with the objective of nourishing a critical.
• 15,000 subscribers signed to a loyalty program by employing mobile technology that allowed buyers to scan receipts. The concept induced 90% lift and topped more than 70 competitive programs run by the merchant.

El Segundo, CA

• Oversaw Barbie maturation strategy and magnified the corporate image in the U.S. market.
• 5% brand growth realized by researching consumer and retailer annualized information to guide formation of TV, digital, public relations, and social media campaigns.
• Led formation of marketing strategy and sales direction of a $200 million portfolio through continual analysis of POS data for guidance in line selection, pricing, and quota management.

El Segundo, CA

• Directed a cross-functional team in achieving growth objectives for the Barbie name in the international market.
• $50 million extension brought to market with no cannibalization and full trademark protection by leading a cross-functional, 35-person contingent in strategy, design, development, and launch execution.
• Amplified online and in-store traffic resulting from the brand halo effect by defining and developing innovative additions that generated millions of PR and social media impressions.
• Directed activities affecting sales and marketing gross-margin contributions for five of the product family’s signature global identities.

El Segundo, CA

• Guided day-to-day development of Barbie line architecture in partnership with multi-departmental groups.
• Interjected into strategic discussions category insights, product-line knowledge, market feedback, and informed opinions that assisted management in making decisions regarding device configuration and packaging.
• Provided diverse divisions with research insights and performance data to assist in reaching financial goals.

Bloomfield Hills, Michigan

• Supervised content creation for a suite of websites, the CRM function, and marketing-sales data updates.
• 200% jump in lead origination created by conducting research and applying content recommended by a leading third-party B2B marketing agency.
• Standardized descriptions of feature options, value propositions, applications, and vendor evaluations to enhance viewer understanding when detailed online.
• Completed a $2 million water-treatment project that improved quality by eliminating impurities.
• Limited OSHA inspections and associated costs by designing and managing completion of projects that qualified the company for the status of an OSHA VPP Star firm.

Troy, Michigan

• Authored customer satisfaction stories for a major automotive client by selecting 3% - 5% qualifiers from thousands of weekly interactions and dramatizing the experiences for internal readers, users, and prospects.

Bachelor Of Arts - Ba, Psychology And Communication Studies

Activities and Societies: Alpha Delta PiHonors Degree Psychology

Master Of Business Administration - Mba, Business