Caroline Monahan Email & Phone Number

North Charleston, South Carolina, United States

• Work with executive leadership team to develop and oversee corporate positioning and brand• Manage marketing communications team, responsible for external activation, to ensure alignment with our brand, corporate strategy and priorities• Oversee community relations function, responsible for ensuring positive engagement and collaboration with community-based and local, regional and state government groups• Lead employee communications for all locations and teams… Show more • Work with executive leadership team to develop and oversee corporate positioning and brand• Manage marketing communications team, responsible for external activation, to ensure alignment with our brand, corporate strategy and priorities• Oversee community relations function, responsible for ensuring positive engagement and collaboration with community-based and local, regional and state government groups• Lead employee communications for all locations and teams globally• Collaborate on investor relations communications strategies that elevate our company profile• Influence regulatory/legislative communications messaging, focused on reputation management• Direct global crisis communications planning and execution• Own public relations, media relations and sustainability communications• Lead a team of accomplished communications professionals Show less

North Charleston, South Carolina, United States

Charleston, South Carolina, United States

Develop strategic communications messaging, plans and systems that support and elevate Ingevity's brand and corporate reputation. Manage and drive the company's newsflow, and work with media to tell the story of Ingevity's mission to purify, protect and enhance our planet by developing chemicals, materials and processes that help customers meet and exceed their sustainability goals.

Holland, Mi

A corporate storyteller, leading the branding transformation, growth, and marketing success of a high profile business association, creating a unified brand voice and consistent narrative, evident throughout all communications channels. Rebranded all customer-facing programs, evolving the language and optics to align with the corporate brand and improve member and external engagement. • Overseeing redevelopment of association’s website, publications, media outreach, marketing partnerships… Show more A corporate storyteller, leading the branding transformation, growth, and marketing success of a high profile business association, creating a unified brand voice and consistent narrative, evident throughout all communications channels. Rebranded all customer-facing programs, evolving the language and optics to align with the corporate brand and improve member and external engagement. • Overseeing redevelopment of association’s website, publications, media outreach, marketing partnerships, and sponsorships; leveraging Entrepreneurial Operation System (EOS) tool for planning • Developed new digital communications channels; introduced new social media platforms increasing event registration traffic via Facebook by 285%, Instagram engagement by 2,000%, LinkedIn engagement by 48%, and YouTube engagement by 84% since January 1, 2018 • Launched new revenue-generating video programming delivering a 30% increase in monthly event sponsorship revenue •Designed and launched a new 2020 website serving as a hub of thought leadership, features content created around strategic priorities and customer needs, and links all other communications platforms together• Developed and built a custom data dashboard to curate analytics across platforms, allowing for efficient sharing of organizational data• Transformed the editorial content and strategy for a 24-page monthly magazine, building a powerful sales and marketing revenue-generating tool• Guiding PR strategy and media outreach, increasing earned media coverage. • Developed compelling narratives and impactful presentations earning industry awards at the state and national level Show less

Holland, Michigan

Communications Director and program administrator of three music programs, overseeing classroom teaching, recruiting, and teaching the children’s choir, managing contract employee relationships, and creating all collateral materials. Managed a $5K budget for each program. • Increased student enrollment in K-8 choral music by 200% during tenure • Secured an additional $10k in grant funding to create a liturgical music program budget to allow for the purchase of equipment and materials

Holland, Mi

Guided the Executive Board in messaging, mission, funding, and outreach decisions. Led the success of the Boosters program serving 1,700 band, choir, and orchestra students, as well as all middle school and high school music faculty for West Ottawa Public Schools. • Fundraised and managed a $30K annual budget, collaborating with West Ottawa faculty to assess and prioritize the needs of the music program • Led outreach efforts to community leaders, business leaders, media, school… Show more Guided the Executive Board in messaging, mission, funding, and outreach decisions. Led the success of the Boosters program serving 1,700 band, choir, and orchestra students, as well as all middle school and high school music faculty for West Ottawa Public Schools. • Fundraised and managed a $30K annual budget, collaborating with West Ottawa faculty to assess and prioritize the needs of the music program • Led outreach efforts to community leaders, business leaders, media, school administration, and board in driving funding to the program to deliver on aggressive goals including capital and equipment needs, and school year academic opportunities and scholarships for students • Managed 100+ volunteers annually to lead and participate in special event programming Show less

Redmond, Washington

Managed national retail advertising programs to support the brand of one of America’s legendary sportswear retailers, coordinating communication between corporate advertising office and 370 sportswear stores nationwide. Developed and implemented a marketing plan for EB Sport Shop Boutiques. Received numerous performance awards.

Greater Seattle Area

Designed and managed marketing campaigns and communications strategies to generate ticket sales and corporate sponsorships for one of America’s leading symphony orchestras. Organized the annual media budget and Group and Corporate Sales Program, including marketing and events.

Bachelor Of Arts - Ba, Communication And Media Studies, Music

Education record

Graduate of the Michigan West Coast Chamber of Commerce leadership development program.

Certificate, Advertising

Advertising Certificate from the Professional & Continuing Education Program