Caroline Sinclair

Caroline Sinclair Email and Phone Number

Stakeholder Engagement Manager @ The National Lottery Heritage Fund
York, GB
Caroline Sinclair's Location
York, England, United Kingdom, United Kingdom
Caroline Sinclair's Contact Details

Caroline Sinclair work email

Caroline Sinclair personal email

n/a
About Caroline Sinclair

A dynamic CIM qualified marketing and membership manager with over 20 years experience working at local, regional and national levels. Customer focused, experienced in full breadth of marketing activities including channel management, content creation, brand development, membership, and PR. Adept at formulating and implementing communication, marketing, and membership strategies to increase engagement, and customer take-up. Capable line manager, able to develop teams remotely to delivery objectives. Areas of expertise:• Marketing and comms strategy development• Campaign implementation• Event management• CRM development/data owner• Stakeholder engagement• Audience research• Team leadership• Brand development• Membership • Project and budget management

Caroline Sinclair's Current Company Details
The National Lottery Heritage Fund

The National Lottery Heritage Fund

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Stakeholder Engagement Manager
York, GB
Caroline Sinclair Work Experience Details
  • The National Lottery Heritage Fund
    Stakeholder Engagement Manager
    The National Lottery Heritage Fund
    York, Gb
  • Forestry Commission
    Stakeholder Engagement Lead
    Forestry Commission Apr 2024 - Present
    England, United Kingdom
    I develop, lead and implement the national Marketing Communications and Engagement stakeholder engagement strategy, managing stakeholder relationships, seeking out new stakeholder opportunities, and develop content to use across our channels to amplify campaigns and key messages.
  • Forestry Commission
    Marketing And Communications Lead
    Forestry Commission Jun 2021 - Apr 2024
    Responsible for developing and executing themed Promotion and Engagement marketing and communication strategies and campaigns. Create key communication messages to highlight the many and varied benefits of trees to encourage behaviour change amongst target audiences. Implement campaigns, coordinating content deployment across multiple channels. Scope and support the development of a CRM to manage leads and enquiries, thereby improving the customer journey and embedding the Promotion and Engagement culture within Forest Services. Plan and manage Forest Services’ presence at national agricultural events to generate leads and support the development of a pipeline of woodland creation proposals.
  • Stem Learning Uk
    Marketing Manager
    Stem Learning Uk Sep 2018 - Apr 2021
    York
    Responsible for developing and managing STEM Learning’s marketing and communications strategies to support engagement with STEM Learning’s offer. I developed imaginative and creative campaigns to promote all STEM’s courses and created materials to promote the brand. I commissioned user and non-user research and used this to inform key messages and channel selection. I was responsible for supporting 140 STEM hubs in their marketing and communication activities as well as managing all communications for the STEM Ambassador programme. I also acted as data and CRM manager, to develop high impact, personalised communications.
  • York Theatre Royal
    Head Of Communications
    York Theatre Royal Sep 2016 - Sep 2018
    York
    Responsible for developing and implementing marketing, communication and promotion strategies to deliver YTR’s vision, income and audience targets, and increase engagement. I created communication, marketing and PR plans for all productions and developed all content, tailoring messages to different audiences. I managed the development of York Theatre Royal’s brand, advised on programming and developed and implemented the audience research programme, the results of which I analysed to inform future programming and marketing. I was responsible for Membership, the Theatre’s booking system, the CRM and acted as GDPR lead for the business. I was a member of the Executive Team and lead a team of six marketing and PR professionals.
  • York Museums Trust
    Membership Manager
    York Museums Trust Dec 2013 - Sep 2018
    York
    I was recruited to scope, plan, launch, manage and administer a membership scheme for York Museums Trust to increase engagement, deliver income targets and help address a reduction in grant funding. Subsequently I headed up the membership function with responsibility for all membership activity.
  • Mccarthy And Stone
    Senior Marketing Manager, North And Mids - Temp
    Mccarthy And Stone Oct 2012 - Nov 2013
    York, Manchester, Coventry
    I led the regional marketing team in the North and for a time in the Midlands, developing communication, marketing and PR strategies for 50 sites to generate enquiries and ultimately sales.
  • English Heritage
    Sales And Marketing Manager
    English Heritage Oct 2010 - Sep 2012
    York
    I was responsible for all marketing and communications strategy development and implementation for EH properties in the North of England, along with regional membership recruitment and activity, to deliver communication, income and admission objectives.
  • Continuum, York
    Group Marketing Manager
    Continuum, York Oct 2003 - Oct 2010
    York
    Responsible for successful marketing of attractions across the county as well as acting as consultant to clients. Duties included strategy development, media planning and buying, brand development, market and visitor research, budget management and design/creation of all marcomms.
  • National Railway Museum
    Marketing Manager
    National Railway Museum Feb 1997 - Sep 2007
    York
    I was responsible for strategy development and implementation, visitor number and income performance, budget setting and monitoring, brand development and creation of promotional identities, and creation of all marcomms.

Caroline Sinclair Skills

Membership Membership Recruitment Recruitment Communication

Caroline Sinclair Education Details

  • College Of St Mark And St John
    College Of St Mark And St John
    English, Film And Tv
  • Maidstone School For Girls
    Maidstone School For Girls
    English And Theatre Studies
  • York College
    York College
    Marketing

Frequently Asked Questions about Caroline Sinclair

What company does Caroline Sinclair work for?

Caroline Sinclair works for The National Lottery Heritage Fund

What is Caroline Sinclair's role at the current company?

Caroline Sinclair's current role is Stakeholder Engagement Manager.

What is Caroline Sinclair's email address?

Caroline Sinclair's email address is ca****@****.org.uk

What schools did Caroline Sinclair attend?

Caroline Sinclair attended College Of St Mark And St John, Maidstone School For Girls, York College.

What skills is Caroline Sinclair known for?

Caroline Sinclair has skills like Membership, Membership Recruitment, Recruitment, Communication.

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