Caroline Stringfellow Email & Phone Number

Austin, Texas, United States

Knoxville, Tennessee, United States

-Collaborated with teams to execute creative projects including social media, digital, paid search, competitive conquest ads and other promotional materials. - Ideated, authored and edited high-ranking SEO copy- Wrote creative and informative post copy for travel and tourism clients

Knoxville, Tennessee, United States

- Scripted the first season of a sports series, earning 3.3M+ impressions and 976K+ views in 25 episodes- Conceptualized integrated campaign strategies, earning my tourism client 9M+ impressions and a 5.2% increase in sales- Wrote tutorial, radio and television scripts, including a tourism spot voted “16 Best Commercials of 2022” by the American Advertising Federation- Contributed to the start-to-finish production of an Addy-award-winning publication, outlining content, interviewing clients and writing corresponding articles- Spearheaded client newsletters, earning 5.1K+ new subscribers and $16K+ in revenue for a NIL collective in its 9-month debut- Composed cross-platform social media posts earning 52% more users month-to-month and 890K+ Facebook impressions in Q2 2022- Attracted 12.49K new customers to a local service provider in 3 months, by building and authoring a campaign- Launched, scripted and helped produce three digital series, managing talent and providing content direction- Created an integrated campaign earning my client 9.16K new users in Q1- Contributed innovative solutions to optimize company processes, improve team efficiency and attract new business

Knoxville, Tennessee, United States

- Composed copy for 2021 Addy-award-winning “Scribble: Of Note” Season 3 Campaign - Authored Designsensory’s integrated holiday campaign, which was distributed to the entire client database and won a Citation of Excellence from AAF, Knoxville- Composed paid search ads, increasing traffic by 44% and earning 39.5% CVR for B2B client- Collaborated with UX team to develop wireframes and enhance website usability - Wrote SEO-rich content for client core websites earning “Online/ Interactive” AAF awards - Strategically organized and crafted monthly content calendars and social media posts- Launched a TikTok channel for a local tourism client- Learned WordPress processes to code, format and load website content- Developed blog strategies, tailoring internal and client content to improve relevance and performance- Proofed and edited client-facing materials including pitch decks and performance reports- Partnered with designers to create print materials for trade shows, OOH, direct mail and billboard ads- Ideated solutions to evolve brand strategy and shared them with internal directors- Utilized compelling storytelling skills to write engaging and insightful articles and e-blasts- Wrote internal agency materials including campaign case studies, team biographies and new website content - Thoughtfully collaborated with UX, Account, Tech, Project, Design and Director teams to develop collateral for 30+ clients across a range of industries- Managed client email campaigns and newsletters, researching, writing and building content - Composed radio, television, TikTok and software tutorial scripts- Leveraged innovative technology to enhance productivity and conduct research- Transformed brand interactions by conceptualizing and authoring integrated campaigns- Adopted a dynamic writing style to align with brand personalities across a multiple verticles

Richmond, Virginia, United States

- Gained a deep understanding of brand voice while pushing the envelope within brand guidelines to attract new users- Created professional press releases announcing client news and events- Wrote engaging and compelling product descriptions, e-blasts and radio scripts promoting client offerings- Managed cross-platform content calendars for hospitality, food and beverage, legal service, arts and culture, entertainment and tourism clients- Consistently contributed high-quality work, met deadlines and exceeded client expectations- Conducted team meetings in preparation for the launch of a new marketing division- Presented innovative solutions to streamline internal processes and communication- Efficiently prioritized tasks using meticulous organization and attention to detail- Demonstrated excellent knowledge of literary techniques, through persuasive, creative and professional writing

New York, New York, United States

- Developed a strategy that helped earn 12,700+ new readers and increased awareness- Worked with a team of USC marketing and advertising students to create and execute a marketing plan

Baltimore, Maryland, United States

- Crafted compelling press releases and e-blasts, strategically distributing them across entire targeted databases to drive widespread awareness and build meaningful connections- Intentionally managed and curated compelling posts to increase audience engagement across key social media platforms such as Facebook, Instagram, Twitter, Pinterest and LinkedIn- Utilized the Adobe Creative Suite to design visually impactful graphics for e-blasts, association announcements and holiday posts- Implemented timely updates to web pages to reflect board position and membership changes, improving website functionality- Conducted in-depth analyses of blog and newsletter metrics, comparing CTR and viewership data to gain key insights and inform future strategies- Actively participated and engaged in bi-weekly Marketing and Communications team Zooms

Baltimore, Maryland Area

- Demonstrated leadership skills, training and onboarding new servers- Managed events, planning, organizing and setting up various celebrations and occasions- Ideated and introduced solutions to maximize team efficiency and productivity- Maintained strong client relationships, earning loyal customers and positive feedback- Developed business solutions, prioritizing tasks effectively- Maintained low-stress demeanor and ability to multi-task- Operated computer programs and meticulously followed company processes- Elegantly prepared and garnished desserts- Tended to guests and groups of all sizes

Baltimore, Maryland Area

- Led internal and client social media strategy, improving engagement with captivating content and intentional posting frequency- Supported client production shoots, contributing process documentation, storyboards, camera assistance and acting skills to home remodel commercials- Observed and offered support during client meetings- Facilitated new business acquisitions, building relationships with prospective clients in Baltimore, D.C., and Virginia- Developed presentation strategies, contributing crucial data, design elements and agency offerings to pitch decks- Organized billing calendars to reflect client budgets, output and revenue- Monitored pre- and post-log network schedules to discover optimal run-times and improve clients’ reach among target audiences- Wrote 0:15 and 0:30 radio scripts in various brand voices- Expanded technical skills to include Strata, WideOrbit, Prezi, Primion and Alfonso

Baltimore, Maryland Area

- Performed life-saving techniques on swimmers to prevent drowning- Arranged and supervised events, community activities and large gatherings- Responsible for sanitation, observation and client relationship management tasks- Monitored and supervised the pool to regulate patron behavior and ensure visitors’ well-being- Earned First Aid, AED, StarGuard and Red Cross certifications

Bachelor'S Degree, Advertising Major, English Minor

Activities and Societies: - Dean’s List: 6 semesters - Outstanding Senior Award - President’s Award - GPA: 3.79 - National Society.

Junior

Education record

Visual Arts