Caroline Wong is a Principal at CWS Consulting. She possess expertise in brand management, product development, business development, marketing, strategy and 33 more skills. She is proficient in English, French and Chinese. Colleagues describe her as "Caroline's knowledge and expertise in the licensing, merchandising, and consumer products arena is incredible. She held my hand through the process of developing a licensing strategy for a new publishing property, including category analysis, forecasting, target partner assessment, and deal negotiation. Her deep commercial knowledge combined with her pragmatic approach to getting things done make her an invaluable business partner. In addition, her global experience, and her incredible network of contacts in the licensing make her my ultimate l&m 'go-to girl'!" and "Caroline is well respected in the toy and licensing industry and this is a well deserved reputation. A true professional, she understands the needs of the business at hand and brokers deals with elgance and ease. I worked directly with Caroline on the successful product launch of several toy properties- in each situation she was well versed in the nuances that go into product development, brand management, and deal structuring.He wealth of knowledge and contacts in the licensing arena are longstanding and impressive."