Caroline brings over 20 years of experience as the Director of strategy, design thinking, and change management roles in support of health plans and health systems across the United States. Caroline is responsible for guiding the strategic vision of the health arm of the business, as well as determining talent gaps and opportunities. Partners include Elevance (formerly Anthem), Arkansas Blue Cross and Blue Shield, Blue Cross and Blue Shield of Alabama, Blue Cross of Idaho, Blue Cross and Blue Shield of Massachusetts, Tufts Health Plan, MD Anderson, Harris County Health System, HCA Healthcare, and The Woman’s Hospital of Texas. Responsible for crafting customer experience and engagement blueprints that integrate seamlessly with an organization’s brand and business strategy. Strong focus on B2B2C with expertise in new healthcare models, value-based care, outcomes-based interventions, service line launches, and campaigns. Heavy background in creative direction and storytelling provides a keen ability to bridge the gap between strategy, creative execution and implementation.

With a background in brand, business, entrepreneurship, customer experience, and communications, Caroline brought a deep breadth of design expertise to the Design Institute team – with most of her career devoted deliberately to healthcare. It is the intersection of design and health that fuels her passion.Caroline’s background in creative direction bridges the gap between the strategy, experience, and visual spheres – her superpower is storytelling, both written and visual, which can be applied broadly for change management, engagement, and action. She is known for her high EQ and skills in facilitation, showing system dynamics, helping organizations manage through change, and bringing innovation to life through early-stage models and rapid prototyping.Prior to joining the Design Institute for Health, Caroline held senior positions at creative agencies and strategy firms, owned a consulting practice, and previously served as an Adjunct Professor for Visual Communications with Austin Community College where she was nominated for Teacher of the Year. She has led major initiatives for clients including Walmart Health, Virginia Mason Hospital and Medical Center, The Woman’s Hospital of Texas, Harris Health, Anthem, Credence Blue Cross and Blue Shield, John Wayne Cancer Foundation, The Bill and Melinda Gates Foundation, Gavi, and National Co+op Grocers.At the Design Institute for Health, a collaboration between the Dell Medical School and the College of Fine Arts at the University of Texas at Austin, Caroline focuses on prototyping first-in-kind health models and evoking new health seeker behaviors to fill gaps in the continuum of care. Partnerships include Dell Medical School, Ascension, The Michael and Susan Dell Foundation, St. David’s Foundation, The Bill and Melinda Gates Foundation, Gavi, the Vaccine Alliance, Austin State Hospital and Johnson & Johnson.Outside of work, Caroline is a public speaker for mental health and access.

Conducted design research, experience mapping, and systems diagrams to drive toward country-specific, person-first, adaptive health seeker experiences in the COVID context in support of the Global Delivery Programs Insights team.

Owned and operated a consultancy focused on healthcare strategy through the lens of human-centered design, co-design, facilitation, systems thinking and brand activation. Regularly served as strategy, design thinking, design research, and change management support for health systems and payment schemes both domestic and global.

Brand strategy and creative direction in developing brands for community and nonprofit organizations. Focus included the creation of brand identities, user interface designs, video, interactive media, traditional print, and environmental experiences. Responsible for visual expression explorations in the formative stages of a brand and drafting brand activation plans to bring the new vision to life. Clients included Virginia Mason Hospital and Medical Center, the Seton Family of Hospitals, Livestrong, John Wayne Cancer Foundation, Populous Global Architectural Design Firm, and National Co+op Grocers.

Graphic design and creative direction for clients from the corporate, creative, education, high-tech, legal, medical, nonprofit, residential, retail, and state government industries. Developed project budgets and production timelines, ensuring all clients’ requirements were met or exceeded. Clients included St. David’s Foundation, Austin Chamber of Commerce, Texas Department of Agriculture, Lubbock Economic Development Alliance, Texas County and District Retirement System, and Texas School for the Deaf.

Adjunct faculty focused on portfolio readiness. Nominated for Teacher of the Year.