Caroline Bird Email & Phone Number

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

Mt. Prospect, Il, Us

Manage strategic e-commerce initiatives and channel-related projects, including ownership of B2B and B2C applications. Provide strategic direction to multiple business units and serve as subject matter expert on e-commerce related initiatives.

Directed global sourcing efforts and multidisciplinary teams, including creative, merchandising and QA teams as well as managing Hong Kong office and team of 7 direct report. Negotiated pricing directly with suppliers across all aspects of production manufacturing. Secured new factory relationships across several key categories by completing multiple sourcing trips to China. Improved sales capability to scope projects by developing process to accurately quote project and manufacturing timelines and budget to customers and sales staff.

Directed full life cycle of programs to ensure successful and on time delivery. Led program from sales and account management, product specifications, design and logistics to production. Managed cross-functional efforts to resolve problems and unforeseen delays, as well as serving as key player in sales meetings and presentations, which included developing competitive analysis of marketplace and by presenting high-level trends.

Executed and optimized online marketing strategies for paid search, natural search (SEO), and shopping portal channels. Set strategic direction to drive profitable customer acquisitions and increase long-term effectiveness of search engine marketing. Established and managed relationships with multiple paid search engine partners.

Planned, directed, and managed overall e-commerce and digital marketing projects of Oprah.com for merchandise and advertising sales. Managed daily e-commerce process, including product catalog maintenance, customer service and fulfillment, revenue and traffic analysis, and inventory management. Developed and implemented online sales promotions, opt-in emails, and newsletters.

Managed online merchandising projects for the web stores of the NBA, NHL and NASCAR, with combined revenue of $32 million. Executed project plans through full life cycle, including overseeing client relationships. Directed product catalog setup for 40,000+ SKUs; managed image capture process and web site navigation. Led team of 3 Merchandisers in item setup, image capture, and product specifications. Managed projects to enhance user experience, increase sales, and represent brand integrity of client.

Ensured accurate and efficient presentation of entire product assortment on website by directing product image capture and graphics implementation. Maintained web site visuals and user interface across multiple categories. Assisted buyers in maintaining assortment plans and managing inventory replenishment. Developed and managed third-party vendor relationships. Served as liaison between buyers and development and design teams.