Caroline Boldt Email & Phone Number

Greater Chicago Area, Il, Us

• Responsible for leading brand positioning, integrated campaign development and agency management for the $250MM+ US HALLS cough drop business. • Own pipeline and P&L management for HALLS’ latest sub-brand innovation, HALLS minis. Oversaw development of media campaigns that have received top tier creative scores and are driving incremental penetration for the brand.• Led annual HALLS brand communications planning for 2023. Collaborated with media partners to solidify target audiences, media tactics and recommended investment levels ($9.9MM total budget). Presented plan to Confectionary division leadership and will be implemented this year.• Serve as the HALLS agency lead, managing 7+ external design, creative, and measurement partners.• Collaborate frequently with cross-functional partners in R&D, Regulatory, Supply Chain and Finance to commercialize new products, owning the process from initial financial assessment to roll out.

Greater Chicago Area, Il, Us

• Co-managed all media, brand strategy, in-store, and consumer promotions for US HALLS cough drop business.• Led the development of two major new products, including a category-leading “sharing jar” format. Product design received positive reviews, internally and externally.• Responsible for integrating customer feedback and consumption data to build out HALLS product placement strategy in Convenience channel. Recommendation implemented directly as a result of this work.

New York, Ny, Us

• Independently led successful execution of over 15 digital campaign lift studies in first year as senior analyst.• Managed client relationships with major publishers and advertisers and delivered analytically-driven insights to brand leadership. • Launched the first project leveraging new Market Lift product with $10MM annual revenue goal. Positive feedback received by both the publisher and advertiser clients, resulting in a 50% increase in project demand.

New York, Ny, Us

• Responsible for executing statistical regression (Marketing Mix) models and identifying KPIs driven by each media vehicle. Synthesized KPIs to deliver clear recommendations for top CPG advertisers.• Coordinated communication between internal India-based modeling team and external client teams to produce actionable media recommendations that addressed key business questions.

New York, Ny, Us

- Researched and built strategic communications recommendations by leveraging various databases including the Bloomberg Terminal.- Composed comprehensive reports to help guide the team's approach on resolving new client challenges.

Bachelor Of Arts - Ba, Psychology & Applied Economics And Management

Bachelor Of Arts - Ba, Psychology, Applied Economics & Management