Caroline Boldt Email & Phone Number

Greater Chicago Area, IL, US

• Responsible for leading brand positioning, integrated campaign development and agency management for the $250MM+ US HALLS cough drop business.
• Own pipeline and P&L management for HALLS’ latest sub-brand innovation, HALLS minis. Oversaw development of media campaigns that have received top tier creative scores and are driving incremental penetration for the.
• Led annual HALLS brand communications planning for 2023. Collaborated with media partners to solidify target audiences, media tactics and recommended investment levels ($9.9MM total budget). Presented plan to.
• Serve as the HALLS agency lead, managing 7+ external design, creative, and measurement partners.
• Collaborate frequently with cross-functional partners in R&D, Regulatory, Supply Chain and Finance to commercialize new products, owning the process from initial financial assessment to roll out.

Greater Chicago Area, IL, US

• Co-managed all media, brand strategy, in-store, and consumer promotions for US HALLS cough drop business.
• Led the development of two major new products, including a category-leading “sharing jar” format. Product design received positive reviews, internally and externally.
• Responsible for integrating customer feedback and consumption data to build out HALLS product placement strategy in Convenience channel. Recommendation implemented directly as a result of this work.

New York, NY, US

• Independently led successful execution of over 15 digital campaign lift studies in first year as senior analyst.
• Managed client relationships with major publishers and advertisers and delivered analytically-driven insights to brand leadership.
• Launched the first project leveraging new Market Lift product with $10MM annual revenue goal. Positive feedback received by both the publisher and advertiser clients, resulting in a 50% increase in project demand.

New York, NY, US

• Responsible for executing statistical regression (Marketing Mix) models and identifying KPIs driven by each media vehicle. Synthesized KPIs to deliver clear recommendations for top CPG advertisers.
• Coordinated communication between internal India-based modeling team and external client teams to produce actionable media recommendations that addressed key business questions.

New York, NY, US

- Researched and built strategic communications recommendations by leveraging various databases including the Bloomberg Terminal.- Composed comprehensive reports to help guide the team's approach on resolving new client challenges.

Bachelor Of Arts - Ba, Psychology & Applied Economics And Management

Bachelor Of Arts - Ba, Psychology, Applied Economics & Management