Ready to take your business to the next stage? Need to persuade people to work for you, buy from you or invest in you?We bring marketing and strategic communications expertise to fast-growing companies with interesting ambitions. And we do it fast, nimbly and cost-effectively thanks to our lean core team, a network of specialists and low overheads. We understand the specific culture, challenges and demands of aspiring scale-ups and fast-growing SMEs. We've made serving your… Show more Ready to take your business to the next stage? Need to persuade people to work for you, buy from you or invest in you?We bring marketing and strategic communications expertise to fast-growing companies with interesting ambitions. And we do it fast, nimbly and cost-effectively thanks to our lean core team, a network of specialists and low overheads. We understand the specific culture, challenges and demands of aspiring scale-ups and fast-growing SMEs. We've made serving your needs our single focus. Use our marketing and communications expertise to tackle everything from product-market fit to compelling propositions, and from attracting great talent to getting in front of customers. Based in Cambridge UK, we are experienced B2B and B2C marketers and communicators. We work in one of two ways: on a traditional project/retainer basis or the more innovative ‘Virtual Chief Marketing Officer’: a part-time, flexible, senior resource for those who don't have anyone to manage their marketing, but recognise they need to do some all the same. Show less

The Portfolio Advisory Board comprises of more than 45 members who serve as mentors and advisors to Sure Valley Ventures founders. The mission of the Portfolio Advisory Board is to add value by providing coaching and sharing domain expertise, offering real world advice and helping with business strategy and operational improvement.SVVs Portfolio Advisory Board is a global network with members based in Silicon Valley and the San Francisco Bay area, New York, London and Cambridge… Show more The Portfolio Advisory Board comprises of more than 45 members who serve as mentors and advisors to Sure Valley Ventures founders. The mission of the Portfolio Advisory Board is to add value by providing coaching and sharing domain expertise, offering real world advice and helping with business strategy and operational improvement.SVVs Portfolio Advisory Board is a global network with members based in Silicon Valley and the San Francisco Bay area, New York, London and Cambridge UK, Zurich and Dublin Ireland. Show less

Carob Creative specialises in combining marketing and copywriting expertise with the science of behavioural economics to help businesses, in-house marketing teams and agencies connect more persuasively with prospects, current customers, supporters, staff and stakeholders.www.carobcreative.co.uk

Supporting this innovative start-up in their mission to turn good biodiversity intentions into reportable, auditable and meaningful actions through data.

Supporting this brilliant and fast-growing consultancy with their marketing and communications activity on a part-time basis while they recruit their marketing and communications team.

I was responsible for all aspects of internal and external communications at top independent school The Perse.I helped senior leaders and staff discover and express the school’s values authentically, leading to a greater sense of shared purpose and vision, and more meaningful and effective marketing. I led the school’s 400th anniversary celebrations: media coverage, blogs, email bulletins and events, including a lecture series attended by 2,000+ people. I secured £15k+ in… Show more I was responsible for all aspects of internal and external communications at top independent school The Perse.I helped senior leaders and staff discover and express the school’s values authentically, leading to a greater sense of shared purpose and vision, and more meaningful and effective marketing. I led the school’s 400th anniversary celebrations: media coverage, blogs, email bulletins and events, including a lecture series attended by 2,000+ people. I secured £15k+ in commercial sponsorship income to offset costs.I redesigned the school's website, making it more mobile friendly, interactive and engaging.The role included all aspects of marketing (media relations, advertising, marketing materials, website, events) and internal and community relations (newsletters, events, co-creation activities and crisis management). Show less

I set up the Employer Insight function, created a team and built capability to understand and engage employers. We delivered major insight projects through research, user experience testing and listening exercises that informed the Department's strategic thinking and delivery plans.

I led a team of marketeers, researchers and analysts whose work was instrumental to the design and delivery of Universal Credit (the proposed new benefits system). We used a variety of qualitative and quantitative techniques, including some creative new approaches to support 'Agile' design methodology, to ensure that design and transition decisions were informed by solid understanding of customers' perceptions, beliefs and behaviours. (Maternity leave cover).

I set up a programme of benefit claimant and staff involvement in Universal Credit development - the first time the Department had used a user-centred design approach. I was also responsible for marketing segmentation work, and for leading teams to deliver audience insights about customer motivations in all sorts of areas.

I led the strategic development and delivery of the Department’s key employment campaign - Find your way back to work - and spearheaded the Department’s first attitudinal segmentation of the entire working age out-of-work population.

I led a marketing team delivering campaigns incorporating direct mail, leaflets, PR, radio advertising and campaign websites in support of business targets and new policies. I copy-edited customer leaflets, corporate literature and websites. I co-ordinated communications for policy launches and provided tailored, integrated communications advice to senior officials and ministers.

I was responsible for planning and delivering all marketing activity in the region, setting the regional strategy, securing and managing budget, overseeing local plans, and reporting on results.

I managed several key accounts and built strong relationships with them. I secured coverage in national and local media for Government policies through proactive PR including event organisation, acted as a spokesperson and gave radio interviews, and managed our response to media enquiries. I organised ministerial visits to the region, wrote briefings and handled the media.