Redirected marketing strategy from 'grocery cart organizer' to 'plastic free shopping' in early stages of development. Appealing to wider demographic of everyday environmental activists. Implemented cause based, powerful public relations and traditional media campaigns with 9 national appearances on The Today Show, GMA, The View, etc., social media community outreach duplicating follower count quarterly from 2k to 20k, digital content creation including video and graphics, speech writing for on screen appearances, b2b marketing and event planning of brand partnered beach cleanups, Earth Day festivals, etc.Our mission is streamlining the shopping experience through reusable bags, while committing to reducing single-use plastic bags and protecting the environment. We are eliminating millions of bags every year and committing to donating 1% of each sale to environmental causes. Our innovative four-bag system and produce bags ensure no shopper ever needs a plastic bag again. Lotus Trolley and Produce Bags are sold in thousands of retailers throughout the US and Canada.Responsibilities consist of developing and executing media campaigns, internal and external communications, community outreach, writing press releases, pitches and developing social media campaigns and strategies.

Created content calendars and social media campaigns for small but luxury San Francisco legacy family business to reach a younger demographic.

Ensure company voice through every communication creating community, compete with well funded companies like Artifact Uprising in a boot strap start up environment, daily social media outreach, which led to organic partnerships, farming of UGC content, b2b marketing.