Thought leadership strategy and program execution, executive communications support, campaign creative execution and copywriting. Develop and execute strategy, themes and tactical plans for positioning Cox Automotive Retail Solutions as an industry innovator, trusted partner and reliable resource for best practices.• Draft presentations, scripts and talk tracks for senior-level business leaders. • Partner with product marketing on developing thematic pillars to support business goals. • Manage an associate brand marketing manager direct report.• Develop topics for quarterly research studies. Partner with research partners on study design. Create assets publishing the data, including ebooks, videos and blog posts. • Create and execute merit-based and paid speaking strategy.• Script thought leaders for quarterly social media videos. Manage video editing and publication. • Manage robust calendar of paid and owned media placements for Cox Automotive brands Dealertrack, Xtime, VinSolutions and Deal Central. • Collaborate with Autotrader, Kelley Blue Book and Dealer.com partners to ensure consistent, strategic messaging across Retail Solutions. • Partner with public relations support team and agency to garner media coverage. • Report on results to senior leadership. Guide and execute brand and top-of-funnel content strategy for Cox Automotive Retail Solutions. • Write and edit copy for marketing channels including emails, website pages, downloadable assets and blog posts. • Develop and execute multi-channel communications strategy for promoting content. • Provide strategic direction and manage agency partners in the execution of campaign assets, including email imagery, landing page designs and paid media creative. • Partner with product marketing and campaign execution partners to develop a strategic plan for meeting business objectives. • Ensure compliance with brand guidelines. • Project manage priority efforts using Monday.com.

Develop and execute strategy, themes and tactical execution plans for positioning Cox Automotive Retail Solutions as an industry innovator, trusted partner, and reliable resource for best practices.• Manage robust calendar of paid and owned media placements. • Draft scripts and talk tracks for senior level business leaders. • Develop topics for quarterly research studies. Partner with research partners on study design. Create assets publishing the data, including ebooks, videos and blog posts. • Create and execute speaking strategy, including submitting applications, writing talk tracks and partnering with creative agencies on developing presentations. • Script thought leaders for quarterly social media videos. Manage video editing and publication. • Ghostwrite bylined articles for company executives. • Partner with public relations support team and agency to garner media coverage. • Report on results to senior leadership. Guide and execute brand, campaign and content strategy for Cox Automotive properties VinSolutions, Retail360 and DMS+. • Write and edit copy for marketing channels including emails, website pages, downloadable assets and blog posts. • Provide strategic direction and manage agency partners in the execution of campaign assets, including email imagery, landing page designs and paid media creative. • Partner with product marketing and campaign execution partners to develop a strategic plan for meeting business objectives. • Ensure compliance with brand guidelines. • Partner with analytics teams on regularly optimizing campaigns. • Project manage priority efforts using Monday.com. Previous responsibilities in this role include: • Managed a content strategist direct report. • Created and posted organic social media content and served as community manager.• Wrote and managed internal company newsletter.

Provided project management support to clients and internal account teams. Managed social media strategy and community management for a Fortune 500 company. Created blog posts and managed review and posting process. Assisted with development of and research for influencer and media strategy for Fortune 50 client. Developed campaign-based social content for Fortune 500 pharmaceutical client. Managed media and PR results reporting. Supported the Healthcare team.

Developed and implemented social media content strategy for Fortune 500 company channels and served as community manager for those channels. Pitched national, trade and local media across the country, with a focus on technology and engineering media. Supported executive visibility and thought leadership strategies for Fortune 500 executives. Wrote blog content, social media content and bylines for C-Suite executives. Developed media materials, including news releases, reporter backgrounders, coverage reports and briefing books. Supported the Corporate Reputation and B2B practice group.

Supported the Corporate Issues and Financial practice group. Wrote press releases, bylines and other media materials for corporate clients. Created media lists using CisionPoint. Researched and pitched reporters and media outlets. Monitored client media coverage. Wrote content for social media posts.

Wrote editorial content and marketing/PR materials for a number of publications and companies, including NewGround, Student Health 101 and C&BA The Executive Magazine.

Edited the copy of print and digital promotional materials designed for Columbia College departments nationwide. Worked with faculty and staff to write copy for their events and promotions. Assisted with public relations functions, including social media marketing and content creation.

Coached Public Relations Writing students through the magazine writing process. Edited students' journalistic work for AP Style, grammar, structure and content. Wrote news releases for the School of Journalism website.

Pitched mommy bloggers, lifestyle bloggers and other online media and successfully garnered client coverage. Created print, broadcast and digital media lists using CisionPoint. Monitored and analyzed media coverage of clients and their competitors. Provided media and social media support to Richards Partners Consumer team as needed.

Developed and implemented a social media plan using Facebook, Twitter and Pinterest. Wrote weekly blog posts for wedding sparkler website. Created and updated content for retail website. Created a promotional plan to reach new customers in new markets.

Wrote one to three articles per week on issues ranging from city government to science for daily community newspaper.

Wrote blog posts for the agency website. Assisted with client presentation preparation. Participated in client conference calls regarding creative, budget and other crucial campaign decisions. Analyzed and consolidated consumer research. Collected media data and assisted with the creation of media plan proposals.

Created and disseminated content for the accounting firm's social media platforms: Facebook, Twitter and blog. Updated website HTML as needed. Created PowerPoint presentations for shareholder use at industry conferences. Assisted with customer database management, internal communications and special event planning and promotion. Assisted with other marketing, public relations, social media and sales support functions.

Developed and maintained PR strategies for Career Center events and employer visits. Designed and developed content for publications and promotional materials. various Created Career Center at Culverhouse blog and wrote weekly blog posts. Designed inaugural annual report. Garnered media coverage and coordinated media interviews.

Assisted in planning of experiential marketing events for clients nationwide. Researched and booked venues, suppliers, and staffing needs.