Senior Marketing Manager: Thought Leadership, Content And Product Marketing
CurrentThought leadership strategy and program execution, executive communications support, campaign creative execution and copywriting. Develop and execute strategy, themes and tactical plans for positioning Cox Automotive Retail Solutions as an industry innovator, trusted partner and reliable resource for best practices.• Draft presentations, scripts and talk tracks for senior-level business leaders. • Partner with product marketing on developing thematic pillars to support business goals. • Manage an associate brand marketing manager direct report.• Develop topics for quarterly research studies. Partner with research partners on study design. Create assets publishing the data, including ebooks, videos and blog posts. • Create and execute merit-based and paid speaking strategy.• Script thought leaders for quarterly social media videos. Manage video editing and publication. • Manage robust calendar of paid and owned media placements for Cox Automotive brands Dealertrack, Xtime, VinSolutions and Deal Central. • Collaborate with Autotrader, Kelley Blue Book and Dealer.com partners to ensure consistent, strategic messaging across Retail Solutions. • Partner with public relations support team and agency to garner media coverage. • Report on results to senior leadership. Guide and execute brand and top-of-funnel content strategy for Cox Automotive Retail Solutions. • Write and edit copy for marketing channels including emails, website pages, downloadable assets and blog posts. • Develop and execute multi-channel communications strategy for promoting content. • Provide strategic direction and manage agency partners in the execution of campaign assets, including email imagery, landing page designs and paid media creative. • Partner with product marketing and campaign execution partners to develop a strategic plan for meeting business objectives. • Ensure compliance with brand guidelines. • Project manage priority efforts using Monday.com.
