Caroline Decarlo Email & Phone Number

New York, New York, United States

New York, New York, United States

• Managed an individualized artist roster while simultaneously providing ongoing operational support to senior digital marketers.
• Developed and implemented strategic digital marketing and advertising plans for each artist, coordinating with internal departments, directly with artists, and management to ensure successful execution.
• Conceptualized and managed influencer and content distribution campaigns, overseeing recruitment, negotiation, content creation, and promotion, including organizing on-location shoots with influencers and artists.
• Fostered artist development by offering reliable and consistent digital guidance, direction, and references, enabling artists to feel confident and take ownership of their social media presence.
• Implemented innovative fan engagement strategies to drive user-generated content, increasing artist visibility and audience interactions. This involved organizing fan events with artists, conducting incentivized.
• Cultivated and maintained partnerships with platforms such as TikTok, Meta, YouTube, and Snapchat to optimize artist presence and engagement.

New York, New York, United States

• Supported senior digital marketers in release-related operations including creative direction and distribution of social assets, pitching releases to partner companies, optimizing music video uploads, creating and.
• Oversaw artists' social media presence, establishing posting schedules, ensuring consistent and engaging content creation, and running profiles.
• Contributed to cross-genre meetings to formulate campaign strategies for all artists on the roster.
• Artists worked with include: Weezer, Ben Platt, Alt-J, Iggy Pop, Wallows, Daisy Jones & The Six (Soundtrack)

New York, United States

• Directly assisted the General Manager of the label and the SVP of Digital Marketing by managing administrative tasks such as scheduling, correspondence, and meeting coordination.
• Contributed to the digital marketing department's daily operations and aided in ad-hoc marketing initiatives.
• Established new and efficient processes to streamline department operations, including vendor management, partner pitching, and team communication.

New York, New York

• Maintained active membership in the GRAMMY U organization managed by the Recording Academy
• Networked with music industry professionals, attended exclusive events and engaged in special programs available through the New York chapter
• Shadowed assigned individual mentor in the Republic Records New York office

• Contributed to social media campaigns
• Provided feedback on unreleased projects
• Participated in monthly meetings with complete team

State College, Pennsylvania

• Generated excitement for artists through social media marketing & traditional grassroots marketing
• Partnered with various campus organizations and influencers in order to increase awareness for specific campaigns and activations
• Organized and executed meaningful opportunities on or around campus for developing artists
• Provided feedback on artists and/or projects on a regular basis
• Regularly submitted extensive recap reports of marketing efforts detailing all metrics
• Maintained timely communication with NY based management team & participated in departmental bi-weekly conference calls

New York, New York

• Continued involvement in the Warner Music Group Emerging Talent Associate program by relocating to New York headquarters
• Updated and distributed company-wide artist social media statistic spreadsheets and artist sales updates on a weekly basis
• Facilitated phone interviews between artists and press outlets
• Composed artist tour pitches and distributed to appropriate press lists comprised of selected outlets
• Contributed to launch campaigns and press kits for newly announced singles, albums and tours

Burbank, California

• Worked as a full-time, fully immersed Marketing Associate for Warner Music Group’s catalogue label
• Helped support a team of 12 people through the management of day to day activities (including spreadsheet management, video editing, graphic design, and extensive research)
• Spearheaded and assisted in the design of a major page on the Grateful Dead official website as part of a semester-long capstone project
• Established library of all Grateful Dead materials in addition to constructing a comprehensive inventory system for all Rhino vinyls, CDs and posters
• Assisted in market and audience research through the composition of fan engagement surveys for company distribution

State College, Pennsylvania

• Organized and directed multiple brand activation events across the Penn State campus
• Strategically implemented experiential marketing to reach the most diverse and extensive population possible
• Captured all metrics from events and compiled findings in reports given to Grubhub
• Composed event recaps after each event and used feedback from audience as well as Grubhub to improve future activation events to improve and strengthen the Penn State community's relationship with the company

State College, Pennsylvania

• Assisted with recording, editing, and posting of The AccuWeather Podcast episodes
• Conducted extensive research leading up to each recording so as to provide the podcast's host with necessary background knowledge and ample information on the episode's topic(s)
• Assembled research reports to be used by podcast owner and podcast producer in order to determine potentially successful show topics
• Recruited guests (ranging from MLB employees to paranormal investigators) through media research and outreach (via e-mail, phone, networking, etc.)
• Explored potential collaboration opportunities and arranged podcast crossovers, significantly increasing audience impressions

University Park, Pennsylvania

• Maintained a working relationship with the Penn State University publications to promote recruitment, fundraising, and philanthropy events
• Moderated and controlled all social media accounts on behalf of the chapter
• Created press releases, posters, banners, and other forms of publicity
• Oversaw a committee of assistant public relations chairmen

New York, New York

• Launched the KicksBySammy blog and significantly increased website traffic through the promotion of posts published twice a week
• Wrote, edited, and published all blog posts on behalf of the company (posts focused on a variety of topics such as travel, style, event coverage, and feature stories)
• Designed, expanded, and managed a number of key pages on the http://kicksbysammy.com website that included, but were not limited to, pages under THE STORY, NEWS PRESS & BLOG, and CORPORATE categories
• Composed and distributed marketing materials such as emails and promotional flyers shared across all KicksBySammy platforms
• Collaborated with CEO and Social Media Intern on a daily basis to ensure effective and cohesive communication across all digital platforms
• Monitored competitor activity and identified market trends

University Park, Pennsylvania

• Scheduled, designed, and studied the analytics of social media posts through marketing software Later to maximize audience and generate interest in the publication

University Park, Pennsylvania

• Developed and published material specific for the women of the Penn State campus by analyzing and interpreting news, current issues, or personal experiences
• Gathered information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions

University Park, Pennsylvania

• Worked on a team and individually as part of a student run public relations firm responsible for representing local and national clients
• Helped clients achieve their goals by creating press materials, generating publicity and producing social media posts that benefitted their objectives

University Park, Pennsylvania

• Promoted SOC 119 media campaigns and connected them to the 700+ students and numerous worldwide viewers engaged in globally broadcasted Race Relations lectures at Penn State

University Park, Pennsylvania

• Organized events such as "Donuts With The Dean", LinkedIn workshops, resumé workshops, and guest speaker presentations to promote the opportunities available to students through the Donald P. Bellisario College of.
• Planned and directed special events for fundraising including workshops with faculty members

Harrison, New York

• Worked 10+ hours each week over the span of two years while taking full time classes

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Minors in Digital Media Trends & Analytics and Sociology. Advertising/Public Relations Club, Donald P..

Music Business Essentials Program, Clive Davis Institute Of Recorded Music

Los Angeles Study Away Program, School Of Theater, Film And Media Arts

Education record

Activities and Societies: International Baccalaureate Certificate, Foreign Language National Honor Society, High Honor Roll, Scholar.